Document Printing: Transpromo and Direct Marketing Danny Mertens
Migration: IT meets Marketing Mailings Crossmedia  marketing campaigns Bills Account info Paychecks Investment portfolios ...
Marketing moments and what mailing is used Traditional & Unadressed Full color & High IQ Sales Trial Leads / Interest Awar...
Source: Infotrends 2008 The mid-market is huge !
Migrating B&W applications to color to… <ul><li>… add value to the document… </li></ul><ul><ul><li>Increase readability </...
I transpromo, You transpromo, We all transpromo … 1960 1980 1990 2008 Promo-line  on bill for xselling Collect consumer da...
15 A4 pages B/W Poor readability Incomprehensive 3-fold duplex (+- A3 size) Only relevant data Great readability 30% less ...
Life insurance portfolio: 3-fold Front
Life insurance portfolio: 3-fold Back
Xeikon 8000 sets the new reference in digital color printing <ul><li>Productivity </li></ul><ul><ul><li>At 230 A4/244 lett...
Digital front-End: Xeikon X800
Open architecture: liberty of choice <ul><li>Software runs on any Windows PC </li></ul><ul><li>Possibility to use choice o...
Modular concept: adjust to your needs  <ul><li>DFE consists of different modules: - Preflight - RIP - Preview - Imposition...
Xeikon X-800 workflow Workflow Module Workflow Module Workflow Module Server RIP RIP … Streamer Streamer Streamer MIS
Variable Data workflows Job Input DataBase VDP application layout Composition rules X-800 DFE Object Store X-800 streamer ...
Web-2-Print workflows Job Input DataBase VDP application layout Composition rules X-800 DFE Object Store X-800 streamer X-...
AFP & IPDS:  Why IPDS on a XEIKON press? Job  Composition Print Server Database Multiple IPDS RIPs IPDS controller IPDS-St...
Punch Graphix’ environmental engagement <ul><li>“ Green printing” is much more than offering “Green toner” </li></ul><ul><...
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Xeikon in DM and transpromo markets: an overview

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Presentation gives overview on the market needs and fit for the Xeikon printing solutions in DM and transpromotional printing environments

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  • Xeikon in DM and transpromo markets: an overview

    1. 1. Document Printing: Transpromo and Direct Marketing Danny Mertens
    2. 2. Migration: IT meets Marketing Mailings Crossmedia marketing campaigns Bills Account info Paychecks Investment portfolios Fidelity statements Graphic Arts Data mgt / IT
    3. 3. Marketing moments and what mailing is used Traditional & Unadressed Full color & High IQ Sales Trial Leads / Interest Awareness Loyalty Suspect Prospect Customer VIP
    4. 4. Source: Infotrends 2008 The mid-market is huge !
    5. 5. Migrating B&W applications to color to… <ul><li>… add value to the document… </li></ul><ul><ul><li>Increase readability </li></ul></ul><ul><ul><li>Smarter look </li></ul></ul><ul><ul><li>A picture says more then… </li></ul></ul><ul><li>… add value to the customer… </li></ul><ul><ul><li>Show only relevant data to him </li></ul></ul><ul><ul><li>Show respect for consumer’s data </li></ul></ul><ul><ul><li>Upselling & cross-selling </li></ul></ul><ul><li>… cut costs… </li></ul><ul><ul><li>Small runs </li></ul></ul><ul><ul><li>Reduce page count (bundling iso inserts + B/W letters) </li></ul></ul>… by producing high quality prints
    6. 6. I transpromo, You transpromo, We all transpromo … 1960 1980 1990 2008 Promo-line on bill for xselling Collect consumer data Highlight color Business color: “ good enough” quality Offset quality transpromo
    7. 7. 15 A4 pages B/W Poor readability Incomprehensive 3-fold duplex (+- A3 size) Only relevant data Great readability 30% less calls to call center
    8. 8. Life insurance portfolio: 3-fold Front
    9. 9. Life insurance portfolio: 3-fold Back
    10. 10. Xeikon 8000 sets the new reference in digital color printing <ul><li>Productivity </li></ul><ul><ul><li>At 230 A4/244 letter-size ppm, it is almost twice the speed of its nearest competitor </li></ul></ul><ul><ul><li>Monthly duty cycle of 8.5 million pages per month </li></ul></ul><ul><ul><li>Newly designed PA toner </li></ul></ul><ul><li>Quality </li></ul><ul><ul><li>Resolution of 1200 dpi at 4bit per spot </li></ul></ul><ul><ul><li>Addressability of 1200x3600 dpi </li></ul></ul><ul><ul><li>Screening of 240 lpi </li></ul></ul><ul><ul><li>Higher color registration accuracy </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>Expanded imaging width of 504 mm (19.84 inches) </li></ul></ul><ul><ul><li>Substrate range: 40 gsm (27 lb text) to 350 gsm (16-point board) </li></ul></ul><ul><ul><li>One-Pass-Duplex™ Printing </li></ul></ul>
    11. 11. Digital front-End: Xeikon X800
    12. 12. Open architecture: liberty of choice <ul><li>Software runs on any Windows PC </li></ul><ul><li>Possibility to use choice of hardware, network, storage </li></ul><ul><li>Focus on industry standards (PPML, AFP/IPDS, JDF, ICC, SQL, Pantone ® ,...) </li></ul><ul><li>- No vendor lock-in </li></ul><ul><li>- Protects customer investments </li></ul><ul><li>Seamless integration in customers’ workflow </li></ul><ul><li>Support for fully automated workflows </li></ul>
    13. 13. Modular concept: adjust to your needs <ul><li>DFE consists of different modules: - Preflight - RIP - Preview - Imposition - PDF archiving - Streamer - Printer </li></ul><ul><li>All modules can be installed on separate platforms or on a single system, depending on customers’ needs. </li></ul>Adding the power where needed and ensuring compatibility with future workflow requirements
    14. 14. Xeikon X-800 workflow Workflow Module Workflow Module Workflow Module Server RIP RIP … Streamer Streamer Streamer MIS
    15. 15. Variable Data workflows Job Input DataBase VDP application layout Composition rules X-800 DFE Object Store X-800 streamer X-800 streamer X-800 streamer PrePress Xeikon Digital Front-End Printing Finishing Marketing MIS
    16. 16. Web-2-Print workflows Job Input DataBase VDP application layout Composition rules X-800 DFE Object Store X-800 streamer X-800 streamer X-800 streamer PrePress Xeikon Digital Front-End Printing Finishing Marketing MIS Job Creation Ordering
    17. 17. AFP & IPDS: Why IPDS on a XEIKON press? Job Composition Print Server Database Multiple IPDS RIPs IPDS controller IPDS-Stream AFP File
    18. 18. Punch Graphix’ environmental engagement <ul><li>“ Green printing” is much more than offering “Green toner” </li></ul><ul><ul><li>Reduce/optimize power consumption during production </li></ul></ul><ul><ul><li>Carefully choose raw materials </li></ul></ul><ul><ul><li>Recyclability: Xeikon printed matter is “good deinkable ” </li></ul></ul><ul><li>Environmental aspects are always combined with health and safety aspects: </li></ul><ul><ul><li>FDA-compliant for food contact </li></ul></ul><ul><ul><li>Fulfill the requirements needed for decoration inks for special parts (e.g. toys) </li></ul></ul><ul><ul><li>Compliances: </li></ul></ul><ul><ul><ul><li>Black lists (US and European) </li></ul></ul></ul><ul><ul><ul><li>US-C-070928PROP-IC- 65 (California) </li></ul></ul></ul><ul><ul><ul><li>Heavy metals list (EU Standard EN71-3) and ROHS guidelines </li></ul></ul></ul><ul><ul><ul><li>Eco-tex standards compliant </li></ul></ul></ul><ul><ul><ul><li>Swan Label compliant </li></ul></ul></ul><ul><li>For Punch Graphix “green” isn’t a hype – it’s a way of working, thinking and acting </li></ul>

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