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Broadband Map:
THE Economic Development Layer of 
    the Next Quarter‐Century
                      Presented at
     Broadband 2020: Technology * Economics * Policy
                     A Symposium
                   October 20, 2009


                                                       1
All About the (Accurate) Data

Must have reliable data (that is verifiable).

Data must be current (i.e., maintained over time)

Data must be accessible

Data must make sense (geospatially-enhanced).
BB + all other contextual data




                                                    2
The Broadband Map:
             Georgia and Nation
Where is (and isn’t) Broadband?

Necessary for Policy, Planning, Analysis,
Investment, Deployment and other “Place-Based”
strategies. GeoAccounting.
o   “BB will bring many benefits to the Nation, such as job
    creation and innovation, but these benefits have been
    delayed by the lack of comprehensive, reliable data on
    the availability of BB service.”



                  2009 Lawrence A. Strickling, Assistant Secretary for Communications and Information
                                                                                                        3
The Broadband Map:
 States and Nation
                         ’07: $22M brought to
                         CA by FCC to create
                         an e-Health network

                         ’08: $100M offered by
                         CPUC to bridge digital
                         divide

                         ’09: CA just received
                         $2.3M from NTIA for
                         BB mapping/planning

                                                      Docket R.06-06-028
     11.20.07 Press Release: “Gov. Schwarzenegger Announces $22 Million ..”
                                                                              4
Accurate Data & Resolution
Other
accurate/authoritative
data are critical for
Policy and economic
development
o   Addresses, parcels,
    accurate road
    centerlines, political
    boundaries, census
    data, community
    facilities


                                    5
Public/Private Partnerships
Partnership/investment necessary to bring this to
fruition?
o   No single source of data or standards (provider data, surveys,
    BB speed, type, adoption rates)
o   NSGIC BB Data Model (www.nsgic.org) Public/private
    partnerships protect proprietary data concerns and reduce
    states’ legal liability.
o   Point: Govt needs to maintain intellectual capital, or it
    essentially outsources its decision-making abilities
o   Counter-point: “85% of the Nation’s infrastructure assets .. are
    owned, operated and maintained by the private sector.”

                                   http://www.nmfi.org/natlresp/files/NRPallpages.pdf
                                                                                        6
Public/Private Partnerships
States will collect and verify availability, speed,
type of BB (+ display of other economic +
demographic data)

BB mapping: driver of the future (research +
distance learning + telemedicine + telepathology
+ AR + countless other applications)

Investments in BB coordination should be
integrated with existing business/geospatial
mapping efforts


                                                      7
The Broadband Map: Georgia
High‐Speed Telecommunications Atlas




                                2000 GCATT
                                             8
The Broadband Map:
 Georgia (Peachnet)




                      2008 OIT
                                 9
The Broadband Map:
 Georgia (Peachnet)




                      10
Other Broadband Maps: NZ




                           11
Other Broadband Maps: Canada




                http://www.ic.gc.ca/eic/site/720.nsf/eng/h_50010.html
                                                                        12
Broadband Map:
        Catalyst for Public Good
17.2 million employee telecommuters

Cisco saves ~$277 million in productivity through
telework.

IBM saves $100 million a year in real estate costs
by encouraging telecommuters.1

CA e-Health network

Consumers will drive data markets
              http://www.worldatwork.org/waw/adimComment?id=33420
              Cisco: http://www.worldatwork.org/waw/adimComment?id=33420
              IBM: http://adirondackdailyenterprise.com/page/content.detail/id/508507.html?nav=5008
              http://www.nap.edu/catalog/5581.html
                                                                                                  13
The Broadband Map:
              Next Generation
Policy Integration
o   ’08: “FCC Expands, Improves BB Data Collection”
o   ’08: “Gov Schwarzenegger Signs Legislation Expanding
    BB Services in Rural Communities”
o   ’09: ARRA - NTIA tasked with creating national BB map
o   ??: Fed govt created Coast Guard to protect commerce
    flowing through ports … what might fed govt do to
    protect digital commerce?

                                            http://www.fcc.gov
                                            CA Executive Order S-21-06
                                            http://www.broadband.gov
                                                                         14
The Broadband Map:
                        Next Generation
  Business integration
   o   Technology (BB)                                          o    Health
   o   Energy & Utilities                                       o    Manufacturing

   o   Finance                                                  o    Safety
                                                                o    Transportation
   o   Food
                                                                o    Water
   o   Government

Business           Information                     Interdependent Infrastructures


        Dr. Barry Wellar’s Keynote address, URISA International Exposition 2009: http://www.urisa.org/annual/keynote
                                                                                                                       15
Takeaways

Fact-based decisions require accurate, current and
accessible data. GeoAccounting

Georgia is well-positioned to lead in BB technology
adoption in 2020

Georgia is also well-positioned to integrate BB
data in a geospatial context with other statewide
assets to create a COP (dashboard)



                                                    16
Thank you!




             17
Acknowledgements
National States Geographic Information Council (NSGIC),
specifically Michael Byrne (CA), Bill Johnson (NY), and
Christian Jacqz (MA)

Rich Leadbeater, ESRI

Steve Anderson, Applied Geographics

Dr. Barry Wellar, Wellar Consulting LLC

Drew Clark, BroadbandCensus.com

John Palatiello, MAPPS



                                                          18

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The Broadband Map

  • 1. Broadband Map: THE Economic Development Layer of  the Next Quarter‐Century Presented at Broadband 2020: Technology * Economics * Policy A Symposium October 20, 2009 1
  • 2. All About the (Accurate) Data Must have reliable data (that is verifiable). Data must be current (i.e., maintained over time) Data must be accessible Data must make sense (geospatially-enhanced). BB + all other contextual data 2
  • 3. The Broadband Map: Georgia and Nation Where is (and isn’t) Broadband? Necessary for Policy, Planning, Analysis, Investment, Deployment and other “Place-Based” strategies. GeoAccounting. o “BB will bring many benefits to the Nation, such as job creation and innovation, but these benefits have been delayed by the lack of comprehensive, reliable data on the availability of BB service.” 2009 Lawrence A. Strickling, Assistant Secretary for Communications and Information 3
  • 4. The Broadband Map: States and Nation ’07: $22M brought to CA by FCC to create an e-Health network ’08: $100M offered by CPUC to bridge digital divide ’09: CA just received $2.3M from NTIA for BB mapping/planning Docket R.06-06-028 11.20.07 Press Release: “Gov. Schwarzenegger Announces $22 Million ..” 4
  • 5. Accurate Data & Resolution Other accurate/authoritative data are critical for Policy and economic development o Addresses, parcels, accurate road centerlines, political boundaries, census data, community facilities 5
  • 6. Public/Private Partnerships Partnership/investment necessary to bring this to fruition? o No single source of data or standards (provider data, surveys, BB speed, type, adoption rates) o NSGIC BB Data Model (www.nsgic.org) Public/private partnerships protect proprietary data concerns and reduce states’ legal liability. o Point: Govt needs to maintain intellectual capital, or it essentially outsources its decision-making abilities o Counter-point: “85% of the Nation’s infrastructure assets .. are owned, operated and maintained by the private sector.” http://www.nmfi.org/natlresp/files/NRPallpages.pdf 6
  • 7. Public/Private Partnerships States will collect and verify availability, speed, type of BB (+ display of other economic + demographic data) BB mapping: driver of the future (research + distance learning + telemedicine + telepathology + AR + countless other applications) Investments in BB coordination should be integrated with existing business/geospatial mapping efforts 7
  • 12. Other Broadband Maps: Canada http://www.ic.gc.ca/eic/site/720.nsf/eng/h_50010.html 12
  • 13. Broadband Map: Catalyst for Public Good 17.2 million employee telecommuters Cisco saves ~$277 million in productivity through telework. IBM saves $100 million a year in real estate costs by encouraging telecommuters.1 CA e-Health network Consumers will drive data markets http://www.worldatwork.org/waw/adimComment?id=33420 Cisco: http://www.worldatwork.org/waw/adimComment?id=33420 IBM: http://adirondackdailyenterprise.com/page/content.detail/id/508507.html?nav=5008 http://www.nap.edu/catalog/5581.html 13
  • 14. The Broadband Map: Next Generation Policy Integration o ’08: “FCC Expands, Improves BB Data Collection” o ’08: “Gov Schwarzenegger Signs Legislation Expanding BB Services in Rural Communities” o ’09: ARRA - NTIA tasked with creating national BB map o ??: Fed govt created Coast Guard to protect commerce flowing through ports … what might fed govt do to protect digital commerce? http://www.fcc.gov CA Executive Order S-21-06 http://www.broadband.gov 14
  • 15. The Broadband Map: Next Generation Business integration o Technology (BB) o Health o Energy & Utilities o Manufacturing o Finance o Safety o Transportation o Food o Water o Government Business Information Interdependent Infrastructures Dr. Barry Wellar’s Keynote address, URISA International Exposition 2009: http://www.urisa.org/annual/keynote 15
  • 16. Takeaways Fact-based decisions require accurate, current and accessible data. GeoAccounting Georgia is well-positioned to lead in BB technology adoption in 2020 Georgia is also well-positioned to integrate BB data in a geospatial context with other statewide assets to create a COP (dashboard) 16
  • 18. Acknowledgements National States Geographic Information Council (NSGIC), specifically Michael Byrne (CA), Bill Johnson (NY), and Christian Jacqz (MA) Rich Leadbeater, ESRI Steve Anderson, Applied Geographics Dr. Barry Wellar, Wellar Consulting LLC Drew Clark, BroadbandCensus.com John Palatiello, MAPPS 18

Editor's Notes

  1. High Points: The Broadband Map; Georgia and Nation Accurate Data Public/Private Opportunities Broadband Map as a Catalyst for Public Good Is commuting going to be relevant in 10-years? The Center City is not going to exist as we know it today. If your rural community is off BB, it is off the map!
  2. Verification process (crowd-sourced + propagation analysis + LOS analysis) Vetting process (stamp of approval by providers/state) 10 th amendment (state’s rights): Feds should facilitate; approach is up to the state(s). Data verification options: BroadbandCensus.com, speedmatters.org, speedtest.com, www.baudmap.com, deadcellzones.com, Google analytics Direct/Indirect authoritative data useful in presenting BB impact: Tn-wired locations Accurate road centerline data Political boundaries Census data (block, block group) Private/Public infrastructure capable of BB buildout (vertical assets)
  3. Mapping is essential: To provide transparency to the policy discussion . A map shows where and how much ‘availability’ there is.  The value is we can then have a good discussion about how much effort we should put into policies promoting infrastructure investment (e.g. availability) and how much effort we should put into policies  promoting adoption. To identify priorities and to determine how much incentive or what kinds of investments are required to extend services. To track progress by mapping infrastructure build-out in relation to identified needs –to provide this information to the public as well as to policy makers To understand which areas provided with services have low participation rates (e.g., to identify the denominator, then look at the Census demographics of those geographic areas) The national map, members of Congress say, will be helpful in making sure that the $7 billion in proposed grants to bring high speed Internet service to rural areas are handed out where they are most needed. http://bits.blogs.nytimes.com/2009/02/11/why-spend-350-million-to-map-broadband As noted earlier, maps of our state’s unemployment, demographics and counties of persistent poverty were used to make similar determinations for Georgia’s shovel-ready BB project recommendations to NTIA.
  4. CPUC Commissioner John Bohn: “CPUC Decision represents a critical element in the modernization of California’s infrastructure by creating the capacity in the unserved sector to participate in the new California economy.” More material on “The California Broadband Taskforce”: http://www.nsgic.org/events/2008_conferencearchive.cfm Oct 5, 2009: The California Public Utilities Commission (CPUC) is awarded approximately $1.8M The Indiana Office of Technology (IOT) ~ $1.3 million The Rural Economic Development Center, Inc. (e-NC Authority) ~ $1.6 million, and The Vermont Center for Geographic Information (VCGI) ~ $1.2 million .. to collect and verify the availability, speed, and location of broadband across the states. This activity is to be conducted on a semi-annual basis between 2009 and 2011, with initial data coming available in November 2009 to inform broadband policy efforts. http://www.ntia.doc.gov/press/2009/BTOP_MappingAwards_091005.html Data Collection: Collect data directly from broadband providers, collect or utilize data from other sources (examples include wireless propagation models, speed tests, online and field surveys, and drive testing). Use existing datasets that were developed for other purposes but are valuable for broadband mapping, including orthophotography, parcel maps, and E911 datasets. Verification: The recipients will use multiple verification methods, and each also plans to use independent verifiers to conduct data verification work.  Collaboration: Relevant state agencies are committed to the success of the project and plan to be actively engaged in its leadership. Each recipient is collaborating with other state partners, resulting in plans that are unique to each state’s needs and capabilities. In addition, while current Geographic Information Systems (GIS) and/or broadband resources vary by state, recipients described how their projects will integrate and leverage existing capacity.
  5. Ability to leverage other GIS data for valuable analytics = big deal (http://www.slideshare.net/NSGIC/broadband-mapping-session) Could have a situation like this: Where ~50% of the census block is identified as served, where in reality less than a quarter of the extent is BB-capable. Direct/Indirect authoritative data useful in presenting BB impact: Tn-wired locations Accurate road centerline data Political boundaries Census data (block, block group) Private/Public infrastructure capable of BB buildout (vertical assets)
  6. Important to preserve provider competitive advantage and confidentiality. Yet, Use of NDA’s, licensed data, use restrictions on maps all stymie transparency and diminish public confidence in the process. Infrastructure owned by private sector, sitting in public rights-of-way. Analogy: Gas/electric; Verizon/comcast. Govt is beholden on that infrastructure. Savvy ops include the private sector in their strategy discussions. According to the National Response Plan, initially prepared by the US Department of Homeland Security in 2004, “85% of the Nation’s infrastructure assets are owned, operated and maintained by the private sector.”  The federal government includes utilities in that definition.  The National Response Plan was replaced by the National Response Framework in March 2008, but this figure is still widely used. Here is a link to the original NRP: http://www.nmfi.org/natlresp/files/NRPallpages.pdf Census block is how money flows. Start there now & move toward addresses in future.
  7. Building the national BB map is the tough part. Keeping the partnerships alive & maintaining the map will be a lot cheaper and easier.
  8. Inventory of major fiber network facilities in Georgia (at the time [late 90’s], OC-3 and above = 155.52 Mbit/s+ ) Economic development tool Guide for public policy development Georgia (Georgia Tech) well positioned to do future work, based on experience. This legacy effort will provide foundation for currently requested NTIA funds for the State Broadband Data and Development Program. TeleAtlas Project Sponsors: Georgia Department of Industry, Trade & Tourism Georgia Center for Advanced Telecommunications Technology (GCATT) Georgia Tech Center for Geographic Information Systems Statewide Industry Participation Local Service Providers, Interexchange Carriers Municipal Networks, State Service Providers
  9. OIT provided address information for schools, school district offices, Peachnet connection points, and hospitals in GA, and requested a customized GIS tool for spatial visualization and the following analyses.
  10. Georgia has submitted grant request to NTIA and is awaiting award to complete the State Broadband Data and Development Program .
  11. National BB map, online & interactive, in New Zealand. Offers provider information + technology type and speeds + community points of interest. Seoul, Korea, built out its BB map via OpenSource software modeled after its National Education Information System success with Linux. http://news.cnet.com/South-Korea-to-redraw-its-maps-with-open-source/2100-1028_3-6112941.html?
  12. The Canadian federal government has set aside $225 million to bring high-speed Internet to areas that unserved or underserved (areas with connection speeds less than 1.5 MBps.) Crowd-Sourced Broadband map : Industry Canada is asking Canadians to head over to the department's web site , indicate their location on a map and provide feedback about their Internet service. The site also has an area for ISPs to indicate areas in which they provide service. Read more: http://www.techvibes.com/blog/industry-canada-launches-crowd-sourced-broadband-map#ixzz0UPNMTtR6
  13. Just some stats to support the original notion that the Broadband map is THE economic development layer of the next quarter-century.
  14. Geographic equity + digital strategy: Increase technology literacy and BB adoption to bridge the digital divide Improve state’s BB infrastructure + Increase technological savvy = ripe environment for business development and knowledge-based jobs Continue to map the where, what and how re: BB Q: Is BB mapping a continuous driver? Once work is “done” .. Isn’t it done? A: Has the Rural Electric Cooperative Association resolved? Are any infrastructure activities ever “done”? Shift will occur to applications of the BB technology/infrastructure thereby changing the focus of the base layer (i.e., map). Can’t understand the applications without understanding the base. 2 applications currently identified + countless others (remote learning + telemedicine). Map is not predicated on hard wire or type of technology .. Point is where are the served, underserved and unserved areas? If all become served at some point in the future .. Map will focus more on what type of technologies are available, costs, etc. What type of BB applications are available, etc. Think of GIS as enabling technology to support unforeseen uses rather than an application at the end of a pipeline.