Pecha kucha. Subway

1. CASE STUDY: SUBWAY L I Z E T H D A N I E L A G A R C Í A M U R I L L O I N T E R N A T I O N A L M A R K E T I N G

14. S: *LOW PRICES *FAST GROWTH *PERSONALYZED SERVICE *FRESH AND HIGH QUALITY INGREDIENTS *GLOBAL RECOGNITION W: *LOW NUMBER OF EMPLOYEES PER STORE *WAITING TIME *FRANCHISES DEPENDENCE O: *European and Asiatic Markets *The demand of healthy fast food is growing high. *Health consious movement T: *LAW BARRIERS *COMPETITION *HUGE AMOUNT OF FAST FOOD RESTAURANTS