1. Preview includes:
• Overview
• Site Schema
• New Interface
Version 2 Preview
Note: This logo is a placeholder and is not finalized.
2. Overview
Target audience: US Homeowners
Site objective: To provide current
information on topics of interest to
homeowners such as:
• Current mortgage rates
• Advertising portal with links to affiliate
programs of interest to homeowners
• Seasonal home care tips and ideas
• Financial calculators for new purchase,
refinance, rent vs. buy, 15 vs. 30 year
mortgage, and calculating mortgage
APR.
• Free refinance and purchase quotes.
Fact: Online content is emerging
as a new revenue model. US
Internet users alone spent over 2
billion dollars in 2003 for Online
Content!
3. Overview
Additional Features: Home Secrets will
also provide the following features to
ensure the site holds the attention of its
membership.
• Links to new, daily informational article
with current interests, and related
promotional offers which members can
opt to receive in email.
• Discussion forum for members to
exchange tips, ideas, and for home
industry professionals to host
discussions (future feature).
• Exclusive offers on timely products
from affiliates, which members can opt
to be notified of via email.
• Real time web analytics and reporting
to monitor conversion rates and
membership data to enhance the site’s
coherency.
4. • Main Navigation
• Home
• Your Account
• Site Map
• Feedback
• Terms
• Privacy
• Contact Us
• Sign Up
• Unsubscribe
• Glossary
• Free Quotes
• (feature more on home page)
• Auto Finance / Warranty
• Credit Repair / Maintenance
• Debt Consolidation
• Home Improvement
• Insurance
• Mortgage – New Home Purchase / Refinance
• Pet Insurance
Site Map (page 1 of 2)
• Calculators
• Refinance Breakeven
• Rent vs. Buy
• How much home can you afford
• Loan Types
• Mortgage APR
• Buying a Home
• Getting Your Papers In Order
• About our Calculator Tools
• How to Find a Realtor
• How to Spot a Good Lender
• New or Resale?
• The Process
• What Realtors Do
• Finding a Realtor to Help You Buy
• Moving
• Checklist of docs to bring
• Bad credit / credit repair and referral
5. Selling a Home
• Detailed Steps to Selling Your Home
• Preparing Your Home For Viewing
• Guiding Your Home Viewing
• Getting an Appraisal of Your Home
• Why You Need a Home Warranty
• Preparing for a Home Inspection
• What Realtors Do
• Finding a Realtor to Help You Sell
• Moving
Credit Repair
• Credit affiliate programs and content
• Equifax
Investing
• Use Rich Dad and other affiliate new investor
programs
• Home Care
• Home Care Tips
• Exterior
• Fans Filters and Vents
• Flooring
• Plumbing
• Resources
• Windows and Doors
• Wood Care
• Decorating (with links to other affiliate
programs, ie: Home Focus, Overstock, Wards
Site Map (page 2 of 2)
6. Free Quotes Home page
Auto Finance or Warranty
Credit Repair / Maintenance
Debt Consolidation
Home Improvement
Insurance
New Home Purchase / Refinance
Validation*
Successful Submission*
Unsuccessful submission*
Return to form
Objective: To generate leads and market related products to consumers.
* = Process that needs to be repeated in each of the sections.
Free Quotes Section
7. Account Log In / Sign Up
Unsuccessful - Try Again
Forgotten password retrieval
My Account
Successful Log In
New Members Form
Validation
Successful registration
Unsuccessful -> New Members Form
Send Thank You email w/
Registration info
Your Account Log In / Sign Up
8. Articles
Send to a friend (five fields)
View previous articles
Sign Up just for newsletters
Successful sign up
Unsuccessful -> Newsletter sign up
Send email with verification link
Daily Articles
9. Calculator Home Page
Refinance Breakeven
Rent vs. Buy
Mortgage APR
Loan Types
How Much Home Can You Afford
User has option to have summary of calculations emailed.*
V2 – User has option to get low risk quotes based on calculations.*
Objective: Value-added feature, which we hope to use later to collect data
and provide quotes to users who choose to.
* = Process that needs to be repeated in each of the sections.
Finance Calculators
11. Internet Advertising Revenue
Generating Immediate Revenue
with Search Engine Marketing
•Targeted search engine placement
•Meta tagging of each page to meet search
engine criteria for top ten results
•Key word density analysis of all content to
meet search engine criteria
•Strategic linking within the site to meet
Google’s page ranking algorithms
•Freshly updated content, including top news
stories to achieve top results on latest news
and events.
U.S. Internet ad revenue jumped to a record $2.37 billion in the second quarter, surpassing the highest levels reached
during the dot-com era. Search engine-related ads, or paid search listings … accounted for 40 percent of second-quarter
ad revenue – Reuters
Searches made up 40 percent of the advertising revenues in the second quarter of 2004, compared with 29 percent in the
comparative period.
-- Business Report
12. • Buying
– Getting Your Papers In Order
– About our Calculator Tools
– How to Find a Realtor
– How to Spot a Good Lender
– New or Resale?
– The Process
– What Realtors Do
– Finding a Realtor to Help You Buy
– Moving
– Checklist of docs to bring
– Bad credit / credit repair and refer
to fix credit area (Equifax Link
Partner Prog)
• Selling
– Detailed Steps to Selling Your
Home
– Preparing Your Home For
Viewing
– Guiding Your Home Viewing
– Getting an Appraisal of Your
Home
– Why You Need a Home
Warranty
– Preparing for a Home Inspection
– What Realtors Do
– Finding a Realtor to Help You
Sell
– Moving
Articles by Category (page 1 of 2)
13. • Home Care
– Home Care Tips
– Exterior
– Fans Filters and Vents
– Flooring
– Plumbing
– Resources
– Windows and Doors
– Wood Care
– Decorating (with links to other
affiliate programs, ie: Home Focus,
Overstock, Wards
Articles by Category (page 2 of 2)
14. • Home
• Your Account
• Site Map
• Finance
• Calculators
• Feedback
• Terms
• Privacy
• Contact Us
• Unsubscribe
• Glossary
• Buying a Home
• Selling a Home
• Home Care
• Investing in Real Estate
Globally Accessible Text Links
