Representation for a consumer sentiment survey for child vaccinations.

1. Aug. 25 thru Aug.31 2016
Child Vaccination Survey
1
Total Respondents: 821
Child Vaccination Survey

2. Aug. 25 thru Aug.31 2016 2
Child Vaccination Survey
821 Completes
100%
Pre-Screening Question – Geo-Presence / Location

3. Aug. 25 thru Aug.31 2016 3
Child Vaccination Survey
263
558
Male Female
Audience Demographic Validation – Gender
68%
32%

4. Aug. 25 thru Aug.31 2016 4
Child Vaccination Survey
432
341
48
18 - 34 35 - 54 55 +
Audience Demographic Validation – Age Groupings
53% 41% 6%

5. Aug. 25 thru Aug.31 2016 5
Child Vaccination Survey
437
92
292
Los Angeles Denver Pennsylvania
Audience Demographic Validation – Geographic Region
11% 36%
53%

6. Aug. 25 thru Aug.31 2016 Toluna Analytics 6
3
9
193
200
32
66
205
107
6
Elementary School
Middle
School/Junior High
School
High School
Some
College/University
Graduate School
Graduated 2-year
College
Graduated 4-year
College/University
Postgraduate
Prefer not to say
Audience Demographic Validation – Education
24%
25%
13%
24%

7. Aug. 25 thru Aug.31 2016 7
8%
5%
6%
4%
5%
4%
4%
4%
5%
3%
4%
3%
4%
5%
4%
2%
1%
5%
9%
5%
4%
2%
5%
0.00% 5.00% 10.00%
Under $15,000
$15,000-$19,999
$20,000-$24,999
$25,000-$29,999
$30,000-$34,999
$35,000-$39,999
$40,000-$44,999
$45,000-$49,999
$50,000-$54,999
$55,000-$59,999
$60,000-$64,999
$65,000-$69,999
$70,000-$74,999
$75,000-$79,999
$80,000-$84,999
$85,000-$89,999
$90,000-$94,999
$95,000-$99,999
$100,000-…
$125,000-…
$150,000-…
$200,000+
Prefer not to say
Child Vaccination Survey
Audience Demographic Validation – Household Income

8. Aug. 25 thru Aug.31 2016 8
Child Vaccination Survey
1
3
4
14
39
116
303
341
0 100 200 300 400
8
7
6
5
4
3
2
1
Audience Demographic Validation – Household Children
42%
37%
14%

9. Aug. 25 thru Aug.31 2016 9
Child Vaccination Survey
67%
24%
18%
11%
2%
Yes, Flu Shots.
Yes, Nasal Spray.
No, I don’t believe
flu vaccines are
effective.
No, I think Flu
vaccines can be
dangerous…
No, due to cultural
or religious beliefs…
74.66% (613) Pro Vaccine Respondents (Flu Shot + Nasal Spray)
Vaccination Pro or Con Immunization Advocacy
(Survey termination executed with self-identified cultural or religious belief bias.)

10. Aug. 25 thru Aug.31 2016
390
88
98
37
Will continue to be vaccinated.
May change my opinions/decisions.
Makes me question the benefits of Flu vaccinations.
Reinforces opinions/beliefs that Flu vaccines can be…
Nasal Spray Discontinuation Impact On Previous Held Opinions
10
Child Vaccination Survey
52%
14%
21%
13%
Will continue to be
vaccinated…
May change my
opinions/decisions…
Makes me question
the benefits…
Reinforces
opinions/beliefs…
36% (223) Pro Vaccine
Respondents Drop Out of the
Category with the Nasal Spray
Notification Alert.

11. Aug. 25 thru Aug.31 2016 11
Child Vaccination Survey
10%
15%
17%
23%
26%
33%
34%
I hold firm on my
opinions/beliefs.
Mainstream news
and publications.
Trusted advice from
family, friends…
Printed information
available in doctor
office.
I do not have any
concerns.
An honest and
unbiased discussion.
Trustworthy,credible
information.
Patients most value and collect information from the medical community + physician conversations +
office printed pamphlets and information, respectively in that order. Of special note: only 26% of respondents indicate
they do not have any concerns concerning general safety.
Most Valued Sources of Flu + Vaccination Information

12. Aug. 25 thru Aug.31 2016 12
Child Vaccination Survey
58%
42%
We want to protect your child…
Protect your child from the flu!
“We Want to Protect Your Child” tests much better than the more direct statement “Protect Your Child…”.
Language nuance showing a more personal tone appears to create greater emotional and personal attachment.
Core Message Statement Patient Resonance

13. Aug. 25 thru Aug.31 2016 13
Child Vaccination Survey
55%
45%
We know some kids are afraid…
Did you know there are ways…
A message crafted with a more personal, caring feel aimed at parents for reducing child anxiety outperforms
a more straight-forward information sharing message.
Mezzanine Level Messaging Patient Resonance

14. Aug. 25 thru Aug.31 2016 14
Child Vaccination Survey
66%
34%
Do you have questions…
Have questions about this year's...
A message crafted with a bit more contextual information and directly phrased to the patient
outperforms a general brief statement with simply an offer to have a patient discussion.
Mezzanine Level Messaging Patient Resonance

15. Aug. 25 thru Aug.31 2016 15
Child Vaccination Survey
50%
50%
Do you have questions…
Have questions about…
Neither statement outperforms the other likely indicating these supporting statements and the common underlying
theme is equally received based on the goodwill merit shown for appreciating patient involvement in research studies.
Mezzanine Level Messaging Patient Resonance

16. Aug. 25 thru Aug.31 2016 16
Child Vaccination Survey
Physician Comfort and Trust Patient Resonance
67%
22%
11%
Yes, I have
complete
faith/confidence...
No, I feel I need to
independently…
No, I trust my own
personal values and
beliefs.
76.84%
15.33%
7.83%
Yes, I have complete faith/confidence...
No, I feel I need to independently…
No, I trust my own personal values and beliefs. Pro Vaccine Patients
The majority of respondents do
trust their family physicians. Pro
Vaccine patients have an even
higher physician trust level.

17. Aug. 25 thru Aug.31 2016 17
Child Vaccination Survey
Physician Comfort and Trust Patient Resonance
45%
55%
Yes, once.
More than once.
Those who have had an adverse
effect from past flu vaccinations
are more inclined to make
independent future decisions.
20%
14%
66%
Yes, once. Yes, more
than once.
No.

18. Aug. 25 thru Aug.31 2016 18
Child Vaccination Survey
Physician Comfort and Trust Patient Resonance
Family physicians outpace all other flu vaccine informational sources – yet only 67% of respondents
have complete trust in their family physician.
16%
23%
24%
26%
27%
29%
30%
32%
68%
Other parents
Friends
Television: Local or
National news
Publications,
magazines or
newspapers
Waiting room
pamphlets or
signage
Online (blogs and
websites)
Other healthcare
providers
Family
Family physician

19. Aug. 25 thru Aug.31 2016 19
Child Vaccination Survey