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360 Customer Alignment

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Daniel McKean
Daniel McKean

Applying a 360 Customer view to data analytics can showcase actionable insights.

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PRACTICING ADVANCED MARKETING ANALYTICS 360 Customer Data Aggregation Data Warehousing ETL extract,transform,load Customer Profiling ecology|persona modeling ROI Reporting KPIs & Metrics Goals & Objectives data mapping Stakeholder Insights needs assessment Visual Storytelling Campaign Optimization Channel & KPI Performance Budget Performance Define Best Practices Test, Learn & Evolve Data Science Attribution Personalization Engagement Customer Experiences Daniel McKean | Marketing Strategist & Data Analyst | daniel@mpactworks.com | linkedin.com/in/danielmckean

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360 Customer Alignment

  • 1. PRACTICING ADVANCED MARKETING ANALYTICS 360 Customer Data Aggregation Data Warehousing ETL extract,transform,load Customer Profiling ecology|persona modeling ROI Reporting KPIs & Metrics Goals & Objectives data mapping Stakeholder Insights needs assessment Visual Storytelling Campaign Optimization Channel & KPI Performance Budget Performance Define Best Practices Test, Learn & Evolve Data Science Attribution Personalization Engagement Customer Experiences Daniel McKean | Marketing Strategist & Data Analyst | daniel@mpactworks.com | linkedin.com/in/danielmckean