An overview of the results achieved by Daniel Hall in Google Ads in 2019, alongside an outline of his successful career to date.

1. Daniel Hall
PPC Expert

2. £12+ M
Managed Through Personal Clients
Spend Broken Down By Device
Highest Spending Accounts

3. £25+ M
Personal Clients
Managed Across
White Label Clients
Clients Whilst Full Time Employed By
An Agency

4. $300K
Earned Through

5. $1+Million
Earned Overall

6. Working on Google Ads (Adwords)
Since 2011

7. Have worked on
accounts in
The UK
USA
Australia
New Zealand
Canada
South Africa
United Arab Emirates
Germany

8. Examples of results achieved across accounts in the
UK, Australia & USA in 2019

9. Example 1
In the first month of managing the account I reduced the cost per lead by £2,676.67
(89.95%)
Leads rose from 1 to 16. An increase of 1500%

10. Example 1- Before

11. Example 1- After

12. Example 2
In the first month of managing the account I reduced the cost per lead by by £50.32
(64.51%)
Leads rose from 6 to 26. An increase of 333.33%

13. Example 2- Before

14. Example 2- After

15. Example 3
In the first 2 months of managing the account compared to the 2 months before I took over
the account I reduced the cost per lead by by £365.23 (71.36%)
Leads rose from 18 to 50. An increase of 177.77%

16. Example 3- Before

17. Example 3- After

18. Example 4
In the first week of managing the account the cost per lead fell by £1159.52 (98.04%)
Leads rose from 1 to 95.33. An increase of 9433%

19. Example 4- Before

20. Example 4- After

21. Example 5
In the first year of managing this eCommerce account income rose by $692,998.22
(65.60%).
Spend only rose $12,775.55 year on year.
Spend rose 10.69%, whilst income rose by 65.60%. This means there was a real increase
in income of 54.91% year on year between my results and the results of the agency that
managed the account last year.

22. Example 5- Before

23. Example 5- After

24. Example 6
In my first month of managing the account the cost per lead dropped by $23.71 (50.29%)
compared the same period the year before.
Leads rose from 977.67 to 2022.92. This is an increase of 102.76%.

25. Example 6- Before

26. Example 6- After

27. Example 7
Since I’ve taken over the account compared to the same period the year before the cost
per lead dropped by £213.17 (33.68%).
Leads rose from 13 to 21. This is an increase of 61.53%.

28. Example 7- Before

29. Example 7- After

30. Example 8
Year on year stats between myself and the previous provider saw cost per lead fall by
$4986.64 (87.79%).
Leads rose from 1 to 12. This is an increase of 1100%.

31. Example 8- Before

32. Example 8- After

33. And so on...

34. My average client lifecycle is between
4 and 6 years.

35. 100% Positive Feedback
Great feedback from when I started on
Upwork (Elance) back in 2012 right through
to the present day.
Here is a selection of that feedback.

39. Manual Management – Absolutely No Software
Unlike Most Freelancers I Don’t ‘Set And Forget’ Campaigns. I Work On
Them Constantly And Use My Wealth Of Experience To Get Results.
SKAG Format Is So 2012 – I’ve Been Setting Up My Campaigns In SKAG
Format Since 2012. Companies Talk About SKAG Now As If It’s Some
Revolutionary New Tactic.
My Negative Keyword Lists Really Set Me Apart From The Rest And Is
Something Unique To Only Me.