1. For immediate release . . .
Contact: Barbara Gaughen (“gone”),
Barbara@Rain.org, +1-805-968-8567
AUTHORS ARE TAKING CHARGE OF BOOK PROMOTION
Book authors tend to be creative people. Traditionally, they relied on
publishers to promote their books. But the new reality is that
publishers do not promote books, they only produce and distribute.
Once authors understand their responsibility, these creative minds
rarely know where to start on book promotion.
Help is on the way.
Writing a book is a creative act but promoting a book is a business.
Para Promotion gently introduces authors to the business side of books.
Dan Poynter’s Para Promotion Program is a series of book
promotional projects the agoraphobic author can accomplish without
leaving home. This weekly program shows the author what to do to
reach their audience. Each assignment takes five to 120 minutes to
complete. The program not only shows the author how to promote his
or her current book, it is a crash course in book promotion that can be

2. applied to future books. And authors who understand how to reach
their audience tend to write books their readers want.
The Para Promotion Program is far more valuable and much less
expensive than traveling to a conference or seminar.
Para Promotion is the brainchild of Book-Publishing Futurist Dan
Poynter of Santa Barbara. Poynter says: “The challenge is that most of
us authors are introverts. We prefer not to take part in radio, TV or
autograph parties. So, I assembled a team of PR and website design
professionals to design a procedure acceptable to (homebody) book
authors.”
Para Promotion is a division of Para Publishing, established in 1969.
The Para Promotion Program starts on October 15, 2011.
For details, see: http://ParaPromotion.com
-30-
P3 NR1-Program Announcement