http://howtoguru.org - Just as products are evolving so are consumers and they have become more aware of solution selling and manufactured needs creation by the marketing and advertising industries. People will buy from corporations they trust and they are looking now beyond the products; they are looking at the corporations themselves and even more so due to the impacts of the Internet and social media, they are looking at the people they have met and now trust online to tell them which corporations and products should be trusted. FIND ME ONLINE https://youtube.com/DanGrijzenhout123 : View my created videos posted on YouTube and SUBSCRIBE! http://howtoguru.org: My primary business site. This site contains my content, discounted Udemy course coupons, access to my books and: Software, electronics and other products that I have experience with and recommend as being good quality. https://www.udemy.com/u/dan-grijzenhout/ My profile page on the Udemy.com training site. Shows all of my currently available training courses. http://www.amazon.com/?tag=onltrabydangr-20 Support my content creation efforts and channel by shopping on Amazon using this link to get there. Thank you for your support. http://howto-guru.com: My blog and “lead capture” site. I use this to communicate interactively with my subscribers and to promote products I recommend. (Helps me keep the lights on here!) https://itunes.apple.com/ca/podcast/online-business-training-by/id1041824459/ : To find my ITunes podcast series https://www.pinterest.com/dgrijzenhout/: My stuff and my researched items are pinned here – check them out – plus some fun stuff I like. https://plus.google.com/u/0/+DanGrijz... View my content contributions on Google Plus https://www.facebook.com/Howtoguru.org : View my “Howtoguru.org” business page on Facebook. https://twitter.com/DGrijzenhout : Find me on Twitter

1. Rewriting Online Marketing - Selling
Trust Instead of Products

2. REWRITING MARKETING – SELLING TRUST INSTEAD OF PRODUCTS
The world is familiar with standard online marketing approaches whose core principle is
to "sell products" and virtually all marketing strategies traditionally implemented are
geared to achieving that principle. Concepts like achieving market penetration and
capturing markets are drilled down on to become implementable strategies which
become action plans that get funded with advertising dollars and resources are brought
to bear to target consumer markets and geographies to advertise the products being sold
in an effort to gain consumer mindset and generate resulting sales. The focus has always
been on selling the product and the advertising dollars are being spent to achieve that
objective.
Enlightened marketing efforts in the past few decades have been to wrapper selling the
product inside frameworks called "solution selling" which strives to figure out what the
needs of the consumers are and sell solutions for those needs with the product that is
ultimately being promoted being a key or integral part of the ultimate solution set that
the consumer must purchase to achieve the solution to his need. The consumer is now
being sold by adjectives such as "prestige, success, health and wellness, look your best,
smart, economical, style, reward yourself, etc." These needs by the way, are often also
manufactured by the advertising entities involved, the consumer often not even
recognizing he or she had this need until such time as the solution is presented to their
world. This is a subtler way of getting the products ultimately sold so that revenues can
be generated but it has become necessary in many product markets as the consumer has
become more and more resistant over time to direct product marketing approaches.
A current world reality: Just as products are evolving so are consumers and they have
become more aware of solution selling and manufactured needs creation by the
marketing and advertising industries. The products still need to ultimately be sold so
strategies for doing so need to be devised that now, don't just meet the needs or
manufactured needs built for the consumer by the advertiser, the corporation must be
selling itself as well. People will buy from corporations they trust and they are looking
now beyond the products; they are looking at the corporations themselves and even
more so due to the impacts of the Internet and social media, they are looking at the
people they have met and now trust online to tell them which corporations and products
should be trusted.
Don't get me wrong, many corporations over time and with great products and customer
support have earned a lot of trust and supportive customers over time. But what if you
are not so well known? How do you get people who have never heard of you to buy in to
your products and services and become repeat purchasers? One strategy now is to take it
out one further level and this is where social media marketing comes into the picture.
Get people who are trusted by hundreds and thousands of loyal followers to mention
you and even promote you.
Instead of spending fortunes trying to get your brand out there and trusted, have people
who are already trusted tell others about you. Many corporations are now undertaking

3. this extended marketing approach seriously and social media leaders in content creation
and distribution, well-known bloggers with good following bases and more are obtaining
deals to promote products, endorse products, write product reviews to be posted to their
sites, etc. They are creating videos, writing posts and articles, testing products and
writing reviews, etc. and are getting paid to do it by these corporations looking to gain
market penetration for their respective products and services.
In fact, in the world of Internet Marketing, there are now also brokers in existence that
specialize in putting corporations and content creators together; often even working out
many of the contract details between the respective parties, acting as facilitators. Even
traditional advertising agencies are starting to look at extending their services to
corporations in this capacity. Why? They are responsible for the EFFECTIVE use of a
corporation's allocated advertising budget and social media is now where it is at.
TV advertising is being skipped over by consumers more and more these days and is
losing its effectiveness as a result. Traditional newspaper advertising and flyers aren't
working as well. Where has the world gone? Look around. The world has gone digital
and moreover, it has gone "Mobile". In fact, many people aren't watching traditional TV
any more - and a lot of this is due to ads getting in the way of content and having to wait
till certain times to watch a show. Now they can get entertained on demand through
companies like Netflix, YouTube, iTunes, and others.
Websites are now being built with "Responsive Designs" so that they render well on
smart phones and tablets. The Google search engine itself rewards websites with more
views if they know the websites are rendering well on mobile platforms and they are
penalizing those website businesses who cannot render well to a mobile platform.
A Smart Phone is no longer just a phone. It is an entertainment centre and a window to
websites on the Internet. And this is the space of social media. People are watching
YouTube videos, listening to podcasts, interacting with friends on Facebook, sharing
photos with Instagram, pinning on Pinterest, posting to blogs on common interest blog
sites, looking for jobs or resources using LinkedIn and other services, playing games and
more.
The source for much of this Entertainment and mobile device interaction comes from
the Internet. This is where people now are and savvy corporations are now trying to
figure out how to advertise there. People are following people out there, not
corporations. So this is why social media advertising has to become the next big
direction for corporate advertising. It has to evolve to it or get left behind. Already
advertising entities are looking for places to place their budgets here on behalf of
corporations and as I said, a brokerage business network between the corporate world
and social media practitioners is emerging. Spend time on places like Pinterest and you
can see it happening all around you and online businesses are springing up and at-home
businesses are starting to tap into these revenue opportunities.
So if you represent a corporation, be aware and be looking to develop social media
connections to promote your business. If you are a traditional advertising agency, be

4. looking to extend your services to social media and start building your bridges to people
in this space. And if you are a blogger or content creator, start thinking about how you
want to work with corporate and advertising agencies remembering that you also have
to keep your integrity to keep the loyalty of your followers while tapping in to the
advertising opportunities that are starting to appear in front of you. Trust after all is
earned and not sold...
This lecture is also found in video format in my online training course:
Click on the image above to take this course at 50% off using the discount coupon link I
have embedded behind the image. There is also a 30-day money back guarantee when
you take this course – so you are not even risking the $15 you pay to take it.
Through this course to which you will have “Lifetime Access”, you will also gain access to
me and I’ll be more than happy to answer any questions you might have while taking the
course. I just might become an additional very useful resource to you.
See you on the inside.
Best wishes, - Dan Grijzenhout

5. ABOUT DAN GRIJZENHOUT
Dan Grijzenhout: (Bio and resume at: http://howtoguru.org/about.htm ). For close
to thirty years, Dan has been a professional business and information systems
consulting professional working to executive levels for both private and public sector
organizations globally, a number of which were "Fortune" level enterprises.
Dan has founded, operated and sold an online global payment services company that
moves millions of dollars on behalf of its 100,000 plus account holders annually; he has
been interviewed on the show "World Business Review" by former head of NATO and
Secretary of State, General Alexander Haig, for his work in advanced digital and online
telecommunications services and nation-wide online and card based "Loyalty"
programs; and now works at writing to share his years of experience with others;
helping those that wish to undertake entrepreneurial endeavors.
Social Media Marketing, Professional Consulting, and Authorship: During
the past year, 2015, Dan has focused nearly all his time and energy on building
considerable hands-on expertise in social media marketing and social media strategy.
To this end, he has built 3 websites geared to training people to be able to start, build
and successfully operate online businesses and also to teach students the “Art of
Professional Consulting”. These websites include: A “Blog Site”, a Training Course site
and a “Mobile Technology – Responsive” Showcase site that allows him to showcase
recommended “Affiliate products” along with his own content creation products which
include to date four Amazon-Kindle published E-Books, over 40 published social media
and business related training/learning articles, and over 70 published YouTube training
videos, video podcasts and iTunes available podcasts on mobile platforms such as Smart
Phones.
He has gained expertise in many online content creation toolsets including the full suite
of Adobe Creative tools and Adobe Dreamweaver for website development; video and
audio editing software; 3rd party social media related website services and content
creation partners; and most main-stream social communication platforms including
Facebook and Facebook business pages, Pinterest, Twitter, Instagram, Google Plus,
Reddit, Goodreads, Amazon Author Central, LinkedIn, Ezine Articles Publishing,
Amazon-Kindle Book Publishing, Amazon Create Space and more. On these platforms,

6. Dan has now amassed over 15,000 followers and subscribers and more are following
him daily.
Dan’s most recent work has been to build online training courses which he now
primarily hosts on the Udemy.com training platform and on his own blog site.
See his profile and course list on Udemy at: https://www.udemy.com/u/dan-
grijzenhout/ Dan currently has seven courses on this platform.
To view Dan’s informational articles and blog posts and to take his training courses
through his website, go to http://howto-guru.com. The courses can be found under the
“Online Training Courses” tab in the header menu.

7. FINDING DAN GRIJZENHOUT CONTENT ONLINE
Below are online locations that you can find my created content.
http://howtoguru.org My primary business site. This site contains my content, discounted
Udemy course coupons, access to my books and: Software, electronics and other products that I
have experience with and recommend as being good quality.
https://www.udemy.com/u/dan-grijzenhout/ My profile page on the Udemy.com training site.
Shows all of my currently available training courses.
http://howto-guru.com/ My blog and “lead capture” site. I use this to communicate
interactively with my subscribers and to promote products I recommend. (Helps me keep the
lights on here!). From this site, my students can currently take the same courses at the same
prices I charge on the Udemy platform but soon, more detailed, extensive training classes will be
offered here.
https://www.pinterest.com/dgrijzenhout/: On my “Boards” on this site, you can find content I
have created such as my video podcasts, articles, some training videos and more. I have also
pinned other 3rd party created content that I have found useful in building my online presence
and in doing online research for content I create.
https://youtube.com/DanGrijzenhout123 : View my created learning videos posted on YouTube.
https://plus.google.com/u/0/+DanGrijzenhout123: View my content contributions on Google
Plus
https://www.facebook.com/Howtoguru.org : View my “Howtoguru.org” business page on
Facebook.