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ELEVATOR PITCH
WHO ARE YOU, AND WHY
SHOULD I CARE?
• A good elevator pitch
answers this question in 30
seconds.
SOME GOOD RULES OF THUMB
• Keep it simple.
SOME GOOD RULES OF THUMB
• Be Positive
SOME GOOD RULES OF THUMB
• Don’t be a narcissist.
• Do create value.
SOME GOOD RULES OF THUMB
• Find a way to make
them want more.
• Don’t say goodbye.
SOME GOOD RULES OF THUMB
HOW DO YOU WRITE THIS?
• Realize you write it.
• Remember 3700 rules.
• 40/25/35.
• In this case, it’s 40/10/40
SOME GOOD RULES OF THUMB
HOW DO YOU WRITE THIS?
Paint a picture.
• Imagine….
• What if…
• Don’t you wish…
SOME GOOD RULES OF THUMB
REMEMBER THE GOAL
Create a sense of urgency.
• The goal is to make money. We
measure this in three ways.
•Net Profit
•Return on Investment
•Cash Flow
SOME GOOD RULES OF THUMB
REMEMBER THE GOAL
Create a sense of urgency.
How do you achieve the goal?
• Throughput: The rate at which the system
generates money through sales.
• Inventory: All the money that the system has
invested in purchasing things which it intends
to sell.
• Operational Expense: All the money the system
spends in order to turn inventory into
throughput.
REMEMBER WHAT GOOGLE’S HR
LEADER SAYS. IT APPLIES HERE
• Accomplished [X] as
measured by [Y] by
doing [Z].

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Spring 4860 Elevator Pitch

  • 2. WHO ARE YOU, AND WHY SHOULD I CARE? • A good elevator pitch answers this question in 30 seconds.
  • 3. SOME GOOD RULES OF THUMB • Keep it simple.
  • 4. SOME GOOD RULES OF THUMB • Be Positive
  • 5. SOME GOOD RULES OF THUMB • Don’t be a narcissist. • Do create value.
  • 6. SOME GOOD RULES OF THUMB • Find a way to make them want more. • Don’t say goodbye.
  • 7. SOME GOOD RULES OF THUMB HOW DO YOU WRITE THIS? • Realize you write it. • Remember 3700 rules. • 40/25/35. • In this case, it’s 40/10/40
  • 8. SOME GOOD RULES OF THUMB HOW DO YOU WRITE THIS? Paint a picture. • Imagine…. • What if… • Don’t you wish…
  • 9. SOME GOOD RULES OF THUMB REMEMBER THE GOAL Create a sense of urgency. • The goal is to make money. We measure this in three ways. •Net Profit •Return on Investment •Cash Flow
  • 10. SOME GOOD RULES OF THUMB REMEMBER THE GOAL Create a sense of urgency. How do you achieve the goal? • Throughput: The rate at which the system generates money through sales. • Inventory: All the money that the system has invested in purchasing things which it intends to sell. • Operational Expense: All the money the system spends in order to turn inventory into throughput.
  • 11. REMEMBER WHAT GOOGLE’S HR LEADER SAYS. IT APPLIES HERE • Accomplished [X] as measured by [Y] by doing [Z].