5. SOME GOOD RULES OF THUMB
• Don’t be a narcissist.
• Do create value.
6. SOME GOOD RULES OF THUMB
• Find a way to make
them want more.
• Don’t say goodbye.
7. SOME GOOD RULES OF THUMB
HOW DO YOU WRITE THIS?
• Realize you write it.
• Remember 3700 rules.
• 40/25/35.
• In this case, it’s 40/10/40
8. SOME GOOD RULES OF THUMB
HOW DO YOU WRITE THIS?
Paint a picture.
• Imagine….
• What if…
• Don’t you wish…
9. SOME GOOD RULES OF THUMB
REMEMBER THE GOAL
Create a sense of urgency.
• The goal is to make money. We
measure this in three ways.
•Net Profit
•Return on Investment
•Cash Flow
10. SOME GOOD RULES OF THUMB
REMEMBER THE GOAL
Create a sense of urgency.
How do you achieve the goal?
• Throughput: The rate at which the system
generates money through sales.
• Inventory: All the money that the system has
invested in purchasing things which it intends
to sell.
• Operational Expense: All the money the system
spends in order to turn inventory into
throughput.
11. REMEMBER WHAT GOOGLE’S HR
LEADER SAYS. IT APPLIES HERE
• Accomplished [X] as
measured by [Y] by
doing [Z].