2. Cost of EPSON or Sawgrass 24-inch
Printers Between $2,995 and $5,995.
Why should heat press cost more?
New buyers of 24-inch dye sub
printers moving from desktop or
users who need added capacity and
need value pricing.
Heat Press that can press up to 25.5
inches and less expensive than
24-inch dye sub printers.
Great Quality and Great Price.
Customer ConcernTargetOpportunity
Key Requirement
Market Background
Many desktop users migrating to
larger sized systems, especially
24-inches.
3. Need complete 24-inch dye sub
system for less than $10K, including
printer, heat press, RIP and
accessories
Mogk-P32 25.5” x 31.5” $3,995
Knight DK32 26” x 32” $6,195
Metalnox EL 900 27.5” x 43” $6,495
High quality heat press
developed specifically for 24-inch
dye sub printers and listing at
$3,995--the Mogk P-32
Customer Expectations ProvidersAnswer
Unique Selling Proposition
Mogk P-32
The Results
Heat press specifically for 24-inch
dye sub printers at a lower price
4. Mogk P-32 Heat Press
Mogk P-32
$3,995
25.5” x 31.5”—Perfect
for 24-inch Dye Sub
Printers
Manual Press with Easy
Glide Pull-out Drawer
Press TypeSize
5. Mogk P-32 Heat Press
• Industrial Construction
• Digital Heat and Time Control
• Consistent Heat and Pressure Distribution
• Manual Adjustable Pressure
• 240 Volts, Single Phase
• Small Footprint
• Made in the Americas
6. Geo Knight DK 32
DK 32
$6,195
26” x 32”— Similar Size Manual Press with
Pull-out Drawer
Press TypeSize
7. Mogk P-32--Perfect for
24-inch Dye Sub Printers
Sawgrass
Virtuoso
And
EPSON
Printers
• Perfect Size
• Perfect Footprint
• Perfect Price
• Fuze 32=Best Value
8. Price
Size
Mogk P-32
25.5” x 31.5”
$3,995
DK 32
26” x 32”
$6,195
Mogk P-32 vs Geo Knight DK32
Sweet Spot
Same Size,
Lower Price
Mogk P-32
9. 25.5” x 31.5”
Mogk P-32 vs. DK 32
Both Units Perfect for
24” Printers
24” Dye Sub
$3,995
Best Value in
Mid-sized Heat
Presses
24” Dye Sub
26” x 32”
$6,195
More Expensive than
the 24” Printers
Summary
Price
TargetMarket
Press Size
Mogk P-32 Knight DK 32 Comments
Similar Features for
Target Market
35% Less Expensive