Final Finance Business Plan

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We are Amanda Strong and Sarah Bergeson, co-founders and owners of To Be Determined
(t.b.d.), a new LLC arts start-up in Leawood, Kansas. t.b.d. was born when we asked the question of
how to counteract the problem of many small performance spaces closing due to the gaps in
revenue caused by the “dark” periods between performances. We propose to solve this problem via
a unique dual-operation business model combining a café/bar with a black-box style performance
space open to all types of artists.
t.b.d.’s mission is to create a strong and vibrant emerging arts community in Kansas City by
providing a collaborativeand multifunctional bar, café, and event space where local artists can
showcase their talents while engaging the community in appreciation of localarts and culture. Our
dual-operation model enables us to bring in consistent revenue though our food and beverage
operation while our performance space is not in use, thus supplying up-and-coming artists witha
supportive, local space to showcasetheir workthat is not in danger of closing when performances
are not happening and providing patrons with a local community gathering point where art is
accessible to all.
As current players in the larger arts world, we(the co-founders) have a wide range of
experience between us, ranging from museums to livetheatre and from events to theme park
operations. Our diverse knowledge base and extensive industry network within both the Kansas
City and national arts communities as wellas our proven histories as leaders and passion for the
project put us in a prime position to lead t.b.d. to success.
In order to make this dream a reality, we plan to purchase a plot of land in the shopping
center at 135th Street and Roe Avenue in Leawood, Kansas to construct our specialized facility in
January 2017. We are projected to open the café/bar side of our operations on May 1, 2017, with a
full grand opening of the entire space on July 1, 2017. To financethe construction of our building as
well as a portion of our equipment for both the café and the performance space, we have raised
$140,000 ourselves as wellas $500,000 between twoangel investors. We plan to bring in an
additional $20,000 from an IndieGoGo campaign prior to breaking ground that will also serve to
spread awareness of t.b.d. several months before its opening.
In order to finance our remaining post-construction start-up costs, we are seeking a
$435,000 as a ten-year loan, guaranteed by the Small Business Administration, with the intention of
repaying the loan in full overthe course of our first fiveyears of operation, as detailed in our
included financial statements. This loan would allow us to purchase our remaining theatrical and
caféequipment and supplies and pay salaries to our employees.
Thank you foryour time, and we hope to hear from yousoon!
Amanda Strong & Sarah Bergeson

BUSINESS PLAN
To Be Determined: A Multifunctional Bar, Café, and Event Space
MISSION:
Amanda Strong, Sarah
Bergeson, Natalia Krzywicka
Acosta, Sherry Zhi, Dan Li,
Krystal Zheng, and Anran Cao
MSLCE 529-0

Table of Contents
Executive Summary- .....................................................................................................................................................................1
The Mission: ...............................................................................................................................................................................1
Overview: ....................................................................................................................................................................................1
The Company: ............................................................................................................................................................................1
Products and Services:.............................................................................................................................................................1
The Market:.................................................................................................................................................................................1
Financial Considerations:........................................................................................................................................................2
Goals:............................................................................................................................................................................................2
Company- .........................................................................................................................................................................................2
Company Ownership:...............................................................................................................................................................2
Products: .....................................................................................................................................................................................2
Services:.......................................................................................................................................................................................3
Industry-...........................................................................................................................................................................................3
Café: ..............................................................................................................................................................................................3
Bar:................................................................................................................................................................................................3
Performance Venue:.................................................................................................................................................................3
How t.b.d. Compares: ...............................................................................................................................................................3
Market-..............................................................................................................................................................................................4
Market and Target Customers: ..............................................................................................................................................4
Total Population of Customers: .......................................................................................................................................4
Target Customer Section- focuses attention on who would buy: ...........................................................................4
Judging from the statistics for the bar industry from SBDCNet, Regarding beer and ale spending in bars
and nightclubs:.....................................................................................................................................................................4
Competition and Competitive Advantage- .........................................................................................................................5
Bars in Kansas City, MO:....................................................................................................................................................5
Bars in Overland Park, KS: ................................................................................................................................................5
Coffee:.....................................................................................................................................................................................6
Music Venues:.......................................................................................................................................................................6
Theatre in Kansas City: ......................................................................................................................................................7
Contemporary Art Galleries in Kansas City: .................................................................................................................7
Marketing Strategy:..................................................................................................................................................................7
Positioning: ...........................................................................................................................................................................7
Social Media:.........................................................................................................................................................................8
t.b.d. Website: .......................................................................................................................................................................8
Area Partnerships: ..............................................................................................................................................................8

IndieGoGo Campaign:.........................................................................................................................................................9
Organization-...................................................................................................................................................................................9
Limited Liability Company: ....................................................................................................................................................9
Organization Structure:...........................................................................................................................................................9
Related service providers:....................................................................................................................................................10
Location:....................................................................................................................................................................................11
Description of the city, neighborhood, facility...........................................................................................................12
Property ...............................................................................................................................................................................13
Financials-......................................................................................................................................................................................13
Overview: ..................................................................................................................................................................................13
Cash Budget:.............................................................................................................................................................................14
Income Statement:..................................................................................................................................................................15
Statements of Changes in Stockholders’ Equity:.............................................................................................................16
Balance Sheet:..........................................................................................................................................................................16
Financial Assumptions: .........................................................................................................................................................16
Appendices-...................................................................................................................................................................................17
(1) Key Personnel............................................................................................................................................................17
Amanda Strong.......................................................................................................................................................17
Natalia Krzywicka-Acosta....................................................................................................................................17
Sarah Bergeson.......................................................................................................................................................18
Sherry Zhi ................................................................................................................................................................18
Anran Cao and Krystal Zheng.............................................................................................................................18
Dan Alex Li...............................................................................................................................................................19
Recruiting Now.......................................................................................................................................................19
(2) Job Descriptions........................................................................................................................................................19
(3) Common Stock Issued .............................................................................................................................................27
(4) Calculations / Reasoning........................................................................................................................................27
(5) Marketing Mock-ups................................................................................................................................................28
Logo:..........................................................................................................................................................................28
Building Mock-up: .................................................................................................................................................28
Website:....................................................................................................................................................................29
IndieGoGo Campaign: ...........................................................................................................................................30
Instagram:................................................................................................................................................................31
Bar Menu..................................................................................................................................................................32
(6) Sources Used..............................................................................................................................................................32

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Executive Summary-
The Mission:
TBD is dedicated to creating a strong and vibrant emerging arts community in Kansas City by providing a
collaborativeand multifunctional bar, café, and event space where local artists can showcase their talents while
engaging the community in appreciation of local arts and culture.
Overview:
To be determined (t.b.d)is Kansas City’s first multi-functional bar, café, and performance/art space, bringing
together the best of three unique industries to form a community gathering point where art is accessible to all. In
order to combat the uncertainty of the arts, t.b.d. willoperate using a dual business model: The traditional
performance space that is only open when a production is ready to perform and a café/bar that is able to bring in
consistent revenue year-round. By introducing audiences to new ideas through a variety of art forms, and offering
up-and-coming localartists with the opportunity toshowcase their talents, t.b.d. strives to create a strong and
vibrant emerging arts community in the Overland Park/Leawoodarea.
The Company:
t.b.d. is an LLC in the state of Kansas. It is owned and managed by its twoco-founders,Amanda Strong and Sarah
Bergeson.
Ms. Amanda Strong has a broad array of experiences, ranging from engineering to communications and public
relations, and was previously employed as an event coordinator forSpokane’s Museum of Arts & Culture. Ms. Sarah
Bergeson brings experience in the performing arts and food and beverage industries, including experience in a
wide range of theatrical positions and in Walt Disney World foodand beverage operations.
The company intends to hire a full-time sound board operator, fourfull-time baristas, fourfull bartenders, and two
part-time venue technicians tohandle customer service and day to day operations, in addition to its full-time
café/bar manager and marketing manager.
Products and Services:
t.b.d. offers a wide range of quality coffee,espresso, and alcoholic beverages on our menus for the café and bar,
featuring products from popular local suppliers The Roasterie and Boulevard Brewery.
Our performance space willwelcome a range of up-and-coming local artists from diverse backgrounds, including
but not limited to theatre, music, improv,and visual arts. With an average of fivearts events per week, t.b.d.
provides these performers with a space to showcasetheir unique talents foran audience of local supporters of the
arts.
The Market:
As coffeeconsumption continues to grow, the market forsmall cafes has experienced rapid growth. As Kansas
City’s market is currently dominated by large chains such as Starbucks and Dunkin Donuts, t.b.d. will be filling a
niche, attracting students and coffeeloverslooking for a more intimate and personalized café
experience. Similarly, as one of only a few traditional bars in the area, t.b.d. hopes to serve college-aged students
and young business professionals looking for a relaxing and social environment dedicated tospecialty drinks. In
addition, t.b.d. strives to make art accessible to those of all socioeconomic backgrounds, offeringtickets to
performances and exhibitions at much lowerrates than those found at most professional venues. By focusing

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marketing on local residents, t.b.d willestablish a robust and consistent revenue base to support its primary
functionas a cultural arts center.
In order to gage community interest and support in this venture, t.b.d. willconduct an IndieGoGo crowdfunding
campaign. In addition to raising $20,000 in starting funds, this campaign will allow t.b.d. to interact directly with
the Overland Park/ Leawood community and tailor our services to their needs.
Financial Considerations:
Following our $20,000 crowdfundingcampaign, t.b.d. expects to raise $140,000 of its owncapital fromfriends and
family, and a total of $500,000 fromtwo individual Angel Investors dedicated to supporting the arts. In addition
t.b.d. hopes to borrow $435,000 as a ten-year loan, guaranteed by the SBA, with the intention of repaying the loan
in full over the course of the first five years of operation.
t.b.d anticipates sales of about $473,304 in the first year, $805,618.80 in the second year, $845,899.74 in the third
year, $888,194.73, in the fourthyear $932,604.46 in the fifthyear of the plan. t.b.d. should break even by the
second year of its operations. Profitsfor this time period are expected to be approximately $25,626.02 in year 1,
$403,348.07 by year 2, $431,025.21 by year 3, $460,612.45 by year 4, and $502,730.09 by year 5. At this time, t.b.d.
does not anticipate any cash flow problems.
Goals:
 Find new ways to financially support art institutions through a multifaceted revenue stream
 Introduce audiences to new ideas and experiences through a variety of art forms
 Facilitate community engagement in the arts
 Support localartists by providing them with a platform to showcase their talents
 Make arts accessible to those of all socioeconomic backgrounds
Company-
t.b.d. is a multi-functional bar, café,and performance/art start-up, managed by two partners. These partners
represent the business operations and arts management areas, respectively. The partners will provide funding
from their own savings, in addition to obtaining a total of $500,000 from two individual angel donors, in order to
coverinitial start-up expenses. A ten-year Small Business Administration (SBA) loan willbe needed to coverthe
rest of the required financing. t.b.d. plans to build a strong market position in the Overland Park/Leawoodarea by
operating within a previously untapped niche market.
Company Ownership:
t.b.d. is a registered LLC in the state of Kansas. It is owned and managed by its two co-founders,Amanda Strong
and Sarah Bergeson.
Products:
t.b.d. offers a broad range of coffee,espresso, and limited bakery items during caféhours, as well as full bar
offerings and light snacks in the evening. The majority of our beverage menu items will be locally sourced from
partners The Roasterie and Boulevard Brewery.

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Services:
t.b.d.’s performance space willwelcome a range of up-and-coming local artists from diverse backgrounds, including
but not limited to theatre, music, improv,and visual arts. With an average of fivearts events per week, t.b.d.
provides these performers with a space to showcasetheir unique talents foran audience of local supporters of the
arts. In addition to scheduled performances and exhibitions, t.b.d.’s event space willbe available for private event
rental.
Industry-
t.b.d. is a player in three major industries, detailed below:
Café:
Cafes are local gathering places forpatrons of a wide variety of backgrounds and demographics. They primarily
serve coffee-based drinks, though tea, non-alcoholic beverages, and light snacks are also typically available
throughout the day. Because most of the items sold in cafés are also available in patrons’ households, the café’s
environment is crucial to its success. Major café chains throughout the US are exemplified by brands such as
Starbucks, which collectively holdthe majority share in the US market. Privately owned cafés,on the other hand,
typically serve smaller niche markets. (ehow)
Bar:
The bar industry, often combined with the nightclub industry, primarily serves alcoholic beverages to be consumed
within the establishments during the evening. The presence, prevalence, and preferences regarding such locations
are incredibly varied across the US and the worlddue to differences in laws regarding the sale and consumption of
alcohol. For this reason, the industry is highly fragmented, with the top 50 US companies bringing in 5% of the
national revenue, which approximately equals $22 billion. In the US, legal drinking age is 21, so patrons must be
this age or older. (firstresearch.com)
Performance Venue:
Performancevenues come in all shapes and sizes, but their unifying characteristic is that they provide a space for
an artist to perform their workfor a (typically paying) audience. Performancevenues may host theatrical
productions, dance pieces, concerts, or any other type of liveperformance. When the venue is not owned or
associated with a particular artist/group of artists, then the artists pay fees to rent the space for the duration of
their technicalrehearsal and performance schedules and split ticket revenue with the venue owners. One typical
type or performance venue is a black box theatre. These spaces have a completely flexible layout,meaning that the
position of the performance space (stage) and audience seating may be shifted to any position and configuration
within the space.
Howt.b.d. Compares:
t.b.d. combines all three of these industries by operating a caféduring the morning and afternoon hours and a bar
in the evenings. Our black box-style space will be available for theatre groups, dance groups, musicians, and visual
artists to rent forperformances and gallery showings. The revenue from the food and beverage operation will
support the theatre operations during the weeks when no artists are using the space. There are an extremely small
number of firms currently operating in this way (Bartlett),and none have locations in Kansas City. t.b.d. thus
complements the existing café,bar, and performance venue industries in the area by providing a unique
combination of services and creating a space where up-and-coming artists whodo not yethave a permanent home
can showcase their work. Our partnerships with popular local suppliers, Boulevard Brewery and Roasterie Coffee,
create a pre-existing demand for our food and beverage product while the strong history of the arts in the Kansas

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City Metropolitan area as well as the incredibly high number of arts groups (compared to the national average)
allows us to bring the arts and the community together in a way that is as-of-yetunexplored in this area.
Market-
Market and Target Customers:
Total Population of Customers:
We aim to shoot for50 people for the bar and 150 capacity for the event space fora total of 200 capacity.The
reason forthe relatively small bar capacity is that we don’t want the building to be too big, and it wouldbe difficult
to keep it full.
Target Customer Section- focuses attention on who would buy:
We segmented the target customers into the followinggroups-
Art lovers:These people come to the bar/cafe to enjoy the art due to their loveand passion for music and operas.
They are also our major source of ticketselling.
Youngprofessionals: Thisgroup will be attracted to the bar after workin order to relax in a friendly and peaceful
mood.
CollegeStudents: youngstudents have more spare time and are likely to go to a bar to relax themselves.
Based on Census, the total population in Kansas City was 2,911,641 in 2015. Approximately 60% of the population
was during 18-65. So we have a huge group of customers.
Judging from the statistics for the bar industry from SBDCNet, Regarding beer and ale spending in bars
and nightclubs:
TargetCustomers: Householders under 35 spend 51% ($108.40 for25 to 34 year olds) to 58% ($113.55 forunder
25 year olds) abovethe average household expenditure of $71.98 on beer and ale at restaurants and bars. Further,
people wholive by themselves and spend less than average on most typical consumer staples, tend to spend 6%
relative to the rest of the population on beer at bars and restaurants.
Geography: Differencesinspending on beer and ale at restaurants and bar emerge regionally: Midwest (38%
higher, 32% of market), West (2% higher, 23% of market), Northeast (11% less, 15% of market), South (19% less,
29% of market)”(SBDCNet).
From the coffeeshop side, based on SBNCNet, “Accordingto the National Coffee Association, seniors drink more
coffeeaway from home, while 18-to-24-year-olds drink more coffeeat home. Adults aged 55-64 are 28 percent
more likely than young adults to consume coffeeaway from home. Overall, at home consumption has risen from44
percent in 2002 to 60 percent in 2004, whichmay be a result of a slow U.S. economy. Over60 percent of coffeeis
consumed at breakfast in the United States so establishments that serve coffeeand do not open until 11am are
taking advantage of only 40 percent of the market. Elevenpercent of adults who drink coffeeaway from home say
that they only purchase coffeein a coffeeshop, while 66 percent of adults whodrink coffeeaway fromhome say
they usually purchase it at a coffeeshop. Forty-twopercent of adults aged 18-34 purchases their coffeeat a coffee
shop. From 2000 to 2005, the 55 – 64 age group willgrow 24 percent, whichis nearly twicethe amount the 45 – 54
age group will grow.
From the music side, based on a research on participation of people from different age, people under 35 have
become less attracted by jazz, classical and operas over the past 30 years, while elder people stay interested in
these performances.

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Since our mission is developing community engagement and appreciation of local arts and culture, the target
customers are those residents and visitors in Kansas City who enjoy music, theatre, and visual arts as well as
alcohol and nightlife. Our target groups are students, young professionals and art lovers. For the bar, we focuson
customers age from 21-35, since they spend the most on alcohol consumption. Also, since Midwesterners tend to
have a higher alcohol consumption, our locationin Kansas City suburb Leawood willattract more people than
many other location possibilities across the US. From the Cafe side, since the average age of coffeeconsumption in
a coffeeshop is increasing, we’ll focus on the elder group as well as serve coffeein the early morning to comply
with the large demand during breakfast time.
Referring to the music, the bar should serve popular music foryoung people while the Cafe should provides more
classical music and theatre performances for elder people.
In general, a loyal customer should go to the bar twiceper week.There might be sometime they come more often.
Most students or officeworkersare likely to join the bar on weekend. If the music and performances are popular,
there willbe more loyal and new customers. Since the customers are almost all young people, generally they will
be attracted to news things and eager to switchtheir preferences easily. Also, they are more likely to be impacted
by their friends. Coffeeshop patrons are younger, more affluent, and educated and are 22 percent more likely to be
aged 18-24. They are also 65 percent more likely to have an annual household income of $100K+.
Competitionand Competitive Advantage-
Bars in Kansas City, MO:
Tom’sTown (also a venue): http://www.toms-town.com/about-toms-town
Tom’s Town is the first distillery in Kansas City. This place is very interesting and has a Gatsby-era theme. Tom’s
Townis here to change and develop a second cultural rebirth for Kansas City, and they know people are thirsty and
they are here for the people. Differentfrom others, this distillery is higher end and old fashioned and serves only
small plates forolder generations. They hold concerts and any events and tasting (alcohol)events. This place is
also open till midnight.
The Tank Room:http://www.thetankroom.com/
The Tank Room is a great bar that features music DJs that is famous for its happy hours for beer on tap foronly $3.
They have 26 different beer on tap. Most of the events that are on the calendar is based on open mic comedy,DJ
music, and music artists. Music include blues and jazz.Ticket prices are fromfree to $12 usually. This a cheap place
for the younger generation to hang out, especially when they hold events and include happy hour beers.
Bars in Overland Park, KS:
The Peanut:http://peanutkc.com/santafe.html
“BeforeProhibition was repealed, in December of 1933, The Peanut existed as a speakeasy.” The Peanut is the
oldest bar and grill in Overland Park.It serves bar and grill in the Metro area, and it an affordable and friendly
environment. Eventhough it is a well know bar and grill in the localarea, but it doesn’t hold events at the moment,
but it opens till 2AM after midnight.
Barley’sBrewhaus:http://barleysbrewhaus.com/op/
Barley’s Brewhaus is a diner and bar that is very high class but has an astonishing cheap price for its menu. Each
day they have a special price foreach kinds of beer. They have over 100 kinds of beer. It’s a very clean and nice
looking diner, and it shows its gallery on its website. Beer events at Barley’s Brewhaus Beer School,and focuses on
introducing differentkinds of brews withsome famous brewers. What is more interesting and different from other
diner bars is that Barley’s Brewhaus has a club members card called Beer Drinking Society that encourage people
to receive special prices such as T-Shirts and will be granted priority member access to beer releases, tap
takeovers and willbe invited to BDS Members Only parties! This is something that wecan use for our business.

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Coffee:
Starbucks
Starbucks cannot be more famous than any other contemporary coffeeshop that is around us. The benefits of
Starbuck is that it is basically EVERYWHERE.Itisa place where you can sit down and chat withyour friends on a
weekend afternoon. It is also a place if you instantly need a coffeefora grab and go. The quality of Starbucks
wouldn’t be the best but it is better than the coffeefrom other fast food restaurant or super markets like 7-11.
Despite having the same coffeeoverand overagain, Starbucks looks on the innovative side making Frappuccino’s,
pumpkin seasonal drinks, and expanding to the worldof tea. Starbucks is not only a coffeeplace, but also a place to
grab different sorts of breakfast and salads.
Dunkin Donuts
Dunkin Donuts is also a famous place for people to drink coffee and eat some food.Similar to Starbucks, it also has
a nutrition factabout all the food and beverages that they offer.This can be a good implementation that we can use
in our business. Similar to Starbucks having Teavanna, Dunkin Donuts also has a cooperation withQuaker for its
breakfast oatmeal. Dunkin Donuts also offersa variety of sandwich wraps, whichdiffers with Starbucks. We can
take a lookat the local population and see what fits most to our target demographics.
Music Venues:
KnuckleheadsSalon:http://www.knuckleheadshonkytonk.com/
Knuckleheads Salon was originally built in 1887, and is a place for people to gather around the listen to various
bands play music. Knuckleheads has a total of 5 stages to perform whichinclude both indoor and outdoor stages. In
2008 “Keeping the Blues Alive Reward.” Ticketsfor each show varies from $10 - $35, and it’s affordable. They host
shows from every Wednesday to Saturday for sure, and any other day of the week varies. Knuckleheads has been
around fora while and hosting many shows, we think that it would be a competitorto tbd forthe years of culture
that it has brought to Kansas City. They have a specific theme around blues and rock.
Arvest Bank Theatreatthe Midland:http://www.midlandkc.com/
This place is an organization with AEG Live, The Cordish Company and Arvest Bank together, and the bank has
acquired a multi-year naming rights partnership to the historic Midland Theatre. Arvest Bank Theater at the
Midland is locatedin downtownKansas City,and the original Midland Theatre opened in 1927 and has hosted
well-knownartists throughout its history. Under the new name, Arvest Bank Theatre at the Midland, the venue will
continue that tradition and is projected to host more than 125 concerts,family shows, awards shows, corporate
and charitable events each year. Arvest Bank Theatre is designed to accommodate a wide variety of events,
including concerts,theatre productions, sports, comedy, private events, etc. Ticketprices range from $15 to $80
depending on the event. There is no price set forrenting the venue.
The RiotRoom:http://www.theriotroom.com/
The Riot Room is Kansas City’s Premiere LiveMusic Venue and Beer Emporium. Venues include indoor stage and
patio stages. The maximum occupancy formusic venues are 300 person each, and the age requirement is always
21+. Impressively, they have events every day,and tickets prices vary from $5 - $25 dollars. Its Facebookpage has
over 23,000 likes. It seem to engage and create events to lure in fans and customers to see the shows. It lookslike
they focusa lot of social media, and it is a good idea for use to be activeon social media platforms to make fans and
customers to comeand engage.
Crossroads:http://crossroadskc.com/
Crossroads was found in 2007 out of a deep passion forlive music and art. For each season, the venue hosts about
30-40 shows. This organization is interesting because it holds multiple day events. Ticketsvary from $20 up to
$160. They have partnerships withGrinders and Pipeline Productions.Grinders is forfood networks and diners,

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and Pipeline production has trackrecording experience over25 years. This venue also hosts events for private
corporate events or parties. We should be considering having partnerships to help us build up our organization.
Theatre in Kansas City:
Unicorn Theatre:http://www.unicorntheatre.org/
Unicorn Theatre has been around since 1974, and it helps the community through producing and developing
professional plays. The Unicorn Theatre is a perfect place for actors, directors, playwrights, and administrative
staff to create opportunities and build careers. They have 9 set of shows that go foreach month and ticket prices
are set. For the month of March The Whale ticket prices are set at $32.50. The shows that they provide are very
diverse and mostly available for weekends and some weekdays.What’s more is that they have wine tasting
fundraiser that is priced at $65. Unicornis unique fordiversity, but I think that t.b.d focuses more on niche
audiences that doesn’t make these twocompetitors.
Kauffman Center:https://www.kauffmancenter.org/
The Kauffman Center for Performing Arts helps enrich lives foreveryone by providing extraordinary and diverse
arts performances and experiences. Most of their events happen in the weekends and events range from$20 to
$100 for each performance. They present a variety of shows ranging from resident companies and community
partnerships, as wellas national and international artists and productions. The Kauffman Center is relatively new
and has been attracting high end arts lovers. In addition, the building is really special and looks like the Sydney
opera house.
KansasCity Repertory Theatre:http://www.kcrep.org/
Contemporary Art Galleries in Kansas City:
H&R Artspace:http://kcai.edu/drupal/artspace
The Artspace has been opened since 1999, and it has been a space forinnovative, high-quality exhibitions for
regional and international artists to develop unique opportunities and activeawareness to the public. The Artspace
is open free for the public and has a very large pool of partners that the organization works with. This is something
that is important forus. Since we are a startup we need to build and find networks that are willing to partner with
us.
Marketing Strategy:
As a business rooted within the local Leawood, KS community, t.b.d’s marketing strategies willbe focusedtowards
three primary market segments: Students, YoungProfessionals, and Art Lovers, and consists of four major
components: Social Media, the t.b.d Website, Area Partnerships, and an IndieGoGo Crowdfunding Campaign. Using
a variety of tactics, t.b.d. will be positioned as Leawood / Overland Park’s premier cultural hub, where patrons can
meet, drink, and see their favorite localartists perform.
Positioning:
t.b.d. will position itself as a reasonably priced coffeehouse/bar/art venue, a cultural hotspot where patrons can
find the best local art, music, and theater Leawood / Overland Park has to offer.
 Competitive Edge – Niche Market
 t.b.d. blends together coffee,booze,and art in a two-sided business model that represents the best
of both-worlds: finding a new way to financially support creative endeavors by providing stability
in a worldknown forits uncertainty, all while giving patrons a unique experience unlike any
other. In addition to serving quality drinks on a daily basis, t.b.d. provides local artists the
opportunity to showcase their work and interact withtheir localcommunity.

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 t.b.d. hopes to generate value beyondsimply serving drinks and instead focuses on introducing
audiences to new ideas and experience through a variety of art forms and encouraging community
engagement and support of the arts.
Social Media:
In order to reach the ever elusive millennials, t.b.d. willneed to create a strong brand presence across a number of
social media platforms in order to find, engage, attract, and retain this demographic. By actively engaging with
customers on Facebook,Instagram, Twitter, Snapchat, and YouTube, customer loyalty will be strengthened.
Social media goals fort.b.d include:
 Strengthening brand recognition, primarily among adults age 18-35
 Driving word-of-mouthrecommendations
 Increasing knowledge of,and attendance at, special events programming
Platform-SpecificTacticsand Tools:
Facebook-Facebookis the most popular social network withover a billion users as of 2014. It is especially well
suited for interacting with current and potential t.b.d. patrons. t.b.d.’s Facebookpage will be used to strengthen
brand awareness, recognition, and perception, especially with adults aged 18-35.
Twitter-Twitter gives t.b.d. the opportunity to instantly reach a wide audience withbrief but focusedmessages,
making it a great way to interact withusers on the go.
YouTube-YouTubeis the second most popular social media platform online with 1 billion users as of April
2014. As a visually driven platform YouTube’s vast reach and compelling content makes it the perfect platformfor
engaging consumers to drive word-of-mouthrecommendations.
Instagram& Snapchat– In recent years, Instagram and Snapchat have become twoof the most popular
photo/video sharing sites. Each of these sites provides t.b.d. withthe opportunity to engage users with t.b.d.’s fun
events and unique atmosphere and personality. By sharing interesting and creative photos, as wellas experiential
short videos, t.b.d. can help create a buzz on social media, getting potential visitors interested in all t.b.d has to
offer.
t.b.d. Website:
The t.b.d. website will actas a landing page and primary hub for all of t.b.d.’s online activities. In addition to
featuring online ticket sales, consumers willbe able to stay up to date on all of the latest t.b.d. on-goings, learn
more about the company, find menu offerings and pricing, and inquire about t.b.d.’s rental opportunities.
Area Partnerships:
In order to help establish the t.b.d. brand in Overland Parkand the greater Kansas City area, t.b.d has identified two
local companies with whichto Partner with:The Roasterie, a specialty coffee-roastingcompany, and Boulevard
Brewing Co., a specialty brewer.
The Roasterie:
The Roasterie is Kansas City’s premier specialty coffee-roastingcompany, servicing espresso bars, coffeehouses,
and coffeeloversall around the world. By establishing the Roasterie as t.b.d.’s sole coffeesupplier, t.b.d. hopes to
draw loyal Roasterie consumers to our caféwhile simultaneously helping the Roasterie introduce a new line of
sales and reach new demographics. By aligning the Roasterie’s mantra, “living life to the fullest and savoring every
second,” with t.b.d.’s dedication to introducing audiences to new ideas and experiences in a mutually beneficial
cross-promotional campaign, t.b.d. hopes to increase brand awareness and generate word of mouth going into the
grand opening.

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Boulevard Brewing Co.:
As one of the Midwest’s largest specialty brewers, Boulevard Brewing Co. is deeply rooted within the Kansas City
community and has partnerships with numerous local businesses and organizations including the Kansas City
Royals, Quixotic (a local band), and Charlotte Street Foundations (a local arts foundation specializing in studio
residencies). By serving Boulevard beer on tap at and becoming an officialPartner, t.b.d. hopes to increase its
brand visibility,and show its dedication to supporting the Leawood/ Overland Parkand Kansas City community
and culture.
IndieGoGo Campaign:
In order to create and measure local interest and support for t.b.d.’s vision of creating a strong and vibrant
emerging arts community in Kansas City by opening a multi-functional art venue, t.b.d. will launch an IndieGoGo
crowdfundingcampaign prior to beginning building construction. This campaign, witha target goal of $20,000 will
run for2 months, and will be backed through a mixture of social media and word of mouth marketing
tactics. Backers will be offeredperks for various levels of funding including: Drink Coupon, Entry to t.b.d.’s
exclusive Grand Opening, t.b.d swag, and the opportunity to have their name engraved in a brickand physically
installed on the grounds of t.b.d.
Please see marketing mock-ups at appendix (5)
Organization-
Limited Liability Company:
t.b.d. has a Limited Liability Company legal structure.
OrganizationStructure:
Our organization structure for T.B.DCafé Bar will be as follows:
Please see description of key personnel at appendix (1)
Please see job descriptions at appendix (2).
Through an analysis of our sales data, which can be found in the next section, wewere able to understand how to
allocate labor resource effectively todeliver great service to our customers, based on the delivery of core
operational hours. Our key management positions willbe experienced in all operational areas, and as a result will
be able to support the frontline team during peak periods. Where extended hours occur due to events, the team
will flex accordingly.

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Position Person Annual
Salary
Part-Time/
Full-Time
Permanent /
Seasonal
Family/
Non-Family
Owner Amanda Strong $40,000 FT Permanent N/A
Cafe/Bar Manager Natalia
Krzywicka-Acosta
$30,000 FT Permanent Non-Family
ProductionManager /
Technical Director
Sarah Bergson $37,000 FT Permanent Non-Family
Marketing Manager Sherry Zhi $32,000 FT Permanent Non-Family
Venue Technician Anran Cao $12,480 PT Permanent Non-Family
Venue Technician Krystal Zheng $12,480 PT Permanent Non-Family
Sound Board Operator Dan Alex LI $21,000 FT Permanent Non-Family
Barista Recruiting now $8,320 FT Permanent Non-Family
Bartender Recruiting now $8,320 FT Permanent Non-Family
Relatedservice providers:
Major relationships, including external consultants and well-knownsuppliers or customers:

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 UMB Bank: UMBis a bank witha history of working with arts groups in Kansas City, such as Shawnee
Mission Theatre in the Park. Their mission includes providing unparalleled customer service and engaging
with the community. (https://www.umb.com)
 CorporateCounselGroup: Corporate Counsel Group has been providing legal services to businesses in
the Kansas City Metro since 1998. Partner Sheryl Nelson willworkdirectly with t.b.d. to provide general
legal counsel. (http://counselgroup.com)
 Emerick& Company:Kansas City based Emerickand Company is a firm of Certified Public Accountants
whowork withbusinesses, individuals, and not-for-profits. They pride themselves on professionalism,
responsiveness, and quality. (http://www.emerickcpa.com/index.php)
 TheRoasterie:TheRoasterie is a specialty coffee-roasting company that services espresso bars,
coffeehouses,fine restaurants, high-end grocers, offices,retail accounts, and coffeeloversin Kansas City
and around the world. (https://www.theroasterie.com)
 BoulevardBrewery:Boulevardbeers, knownfor their full flavor,distinctive character, and unsurpassed
quality, are currently sold throughout the Midwest and in select markets from coast-to-coast.
(https://www.boulevard.com)
 BlueGallery:Mixing sophisticated flare withcontemporary art, Blue Gallery features original collections of
internationally-acclaimed artists painting landscapes, abstracts, semi-realistic, realistic and figurative
styles. (http://bluegalleryonline.com)
 Mutual MusiciansFoundation: theFoundation preserves and develops Kansas City’s rich musical
heritage. Besides, Mutual Musicians Foundation International (MMFI), is dedicated to presenting the MMFI
as an international hub utilizing the city’s most recognized international product;jazz solely forthe benefit
of its most treasured resource; musicians past, present and future.
(http://mutualmusiciansfoundation.org)
 HomeGrownTheatre: Home Grown Theatre is an amateur theatre company founded in 2012. They
perform popular plays and musicals, (suchas Big Fish,Cabaret, and FrostNixon),withdirectors, designers,
actors, and technicians from the Kansas City Metro. (https://www.facebook.com/homegrowntheatre)
 Fifth Wall ImprovTroupe: FifthWall is a group of improvisation actors localto Overland Park,
Kansas. Originally founded in 2009 as the resident improv troupe within Blue Valley High School’s
Repertory Theatre Class, Fifth Wallcontinues to provide quality entertainment viashort-form improv
across the area.
 JohnsonCountyCommunityCollege: JCCCis one of the top community colleges in the country and the
largest in Kansas City, with a mission to “inspire learning to transform lives and strengthen
communities”. Their Arts & Design department hosts programs including Animation, Arts and Crafts,
Fashion, Fine Arts, Music, Photography,and Theatre. (http://www.jccc.edu/index.html)
Location:
4951 W.134th St, Leawood,KS 66209

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Description of the city, neighborhood, facility
The arts in Kansas City have benefited fromvisionary leadership, world-classfacilities, a new generation of artistic
directors and a generous business community. And the arts have, in turn, greatly benefited the area economy.
There are twomost amazing and attractivecultural landscape in Kansas city:Bloch building at the Nelson, which
opened in 2007, and the Kauffman Center for the Performing Arts, whichopened in 2011. Other than that, Kansas
City has expanded its art vision into a larger landscape. There are numerous other performance and rehearsal
spaces, such as the downtownCopaken Stage forthe Kansas City Repertory Theatre and the Todd Bolender Center
for Danceand Creativity, also opened recently. Besides, Kansas City is home to 218 exhibition spaces and 359 arts-
related businesses and creativeindustries. Those account fora 4.7 percent share of all businesses, compared witha
2.5 percent national average.
The average yearly income of T.B.D’s neighborhood is around $116,719, which is perfect forour target customers
since we are the unique place to relax while developing community engagement and appreciation of localarts and
culture. We would lookto combine different entertainments in one venue.
Income 1-mi. 3-mi. 5-mi.
2015 Household Income: Median $100,316 $95,024 $82,988
2015 Household Income: Average $141,967 $132,716 $116,719
2015 Per Capita Income $51,859 $49,877 $45,934
There are 49,421 out of 52,053 families that live in the area within 5 miles, which means there is a large local
population to attract to ensure T.B.Dhas a bright future ahead of its business.
Housing 1-mi. 3-mi. 5-mi.
2015 Housing Units 2,085 19,623 52,053
2015 OccupiedHousing Units 1,926 18,552 49,421

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Since T.B.D is such a cool, unique place, people could enjoy the environment that brings together a local music
venue, theater, and an art gallery; with coffeeand bar scene. Our target customers are adults whowant to spend
their spare time appreciating arts while hanging out withfriends in a relaxing community-driven environment.
From the data there are 125,849 adults within 5 miles, so T.B.D wouldbe secure to keep the business going.
Population 1-mi. 3-mi. 5-mi.
2015 Male Population 3,247 36,330 80,554
2015 Female Population 3,419 38,534 85,771
% 2015 Male Population 48.71% 48.53% 48.43%
% 2015 Female Population 51.29% 51.47% 51.57%
2015 Total Population:Adult 4,934 55,360 125,849
2015 Total DaytimePopulation 5,595 115,940 223,964
Property
We will buy lot 3 on the above map of the shopping center at 135th Street and Roe Avenue, build our facility,and
retain full ownership of the asset. The total cost of owning the land and constructing the building will be $856,935,
resulting in a 3,500 SF facility including the bar/cafe, black box style theatre, green room, and restrooms. By
owning our lot, we reserve the option to expand our space at a later date.
Financials-
Overview:
Following our $20,000 crowdfundingcampaign, t.b.d. expects to raise $140,000 of its owncapital fromfriends and
family, and a total of $500,000 fromtwo individual Angel Investors, the Kauffman family and Bob & Barbara
Morkill, whohave shown their dedication to the arts through large donations to multiple performance arts centers
in the past 10 years. In addition t.b.d. hopes to borrow $435,000 as a ten-year loan, guaranteed by the SBA, with
the intention of repaying the loan in fullover the course of the first fiveyears of operation.
t.b.d anticipates sales of about $473,304 in the first year, $805,618.80 in the second year, $845,899.74 in the third
year, $888,194.73, in the fourthyear $932,604.46 in the fifthyear of the plan. t.b.d. should break even by the
second year of its operations. Profitsfor this time period are expected to be approximately $25,626.02 in year 1,
$403,348.07 by year 2, $431,025.21 by year 3, $460,612.45 by year 4, and $502,730.09 by year 5. At this time, t.b.d.
does not anticipate any cash flow problems.
Please see appendix (3)for break-downof common stock
Please see appendix (4) for calculations used

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Cash Budget:
(Continued below)

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Income Statement:

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Statements ofChanges in Stockholders’Equity:
Balance Sheet:
Financial Assumptions:
 We will receive$140,000 fromfamily/friends/selves and $500,000 from Angel Investors prior to the start
of construction in January
 We will raise $20,000 through an Indiegogo campaign prior to the start of constructionin January
 Our building will costno more than $805,000 to build, including materials, equipment, and labor.
 We will be approved for SBA 7(a) General Small Business Loan for$435,000
 We will have consistent sales from the cafe/bar after opening on May 1 with an average sales of $13,838
from the cafe and $31,500 fromthe bar per month
 We will consistently bring in ticketsales fromperformances/gallery showings in our space after opening
on July 1, with an average sales of $17,600 per month
 We will be able to rent out our venue space at a rate of $500 at least 24 times in per year
 We will be able to pay back our loan, plus interest, by the end of Year 5
 We will be able to hire managers and staff who are receptive to the pay structure we explain in our
organization section
 The Owner, ProductionManager/Technical Director,and Marketing Manager will consider this a “passion
project” and will be willing to workat salaries at or below industry averages whilethe project gets on its
feet in return for increased salaries/dividends in the future.

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 We will be approved for all applicable licenses by the Kansas State Government
 Our research regarding the prices of equipment, furniture, fees, etc. is accurate in Leawood, Kansas at the
present time.
 We will NOTneed to issue additional common stock
 We, the Equity Shareholders who are not Angel Investors, willcollectively holdmajority stock and agree on
all voting matters (See Appendix xx)
 The Family and Friends whosupplied money to finance the project before its opening did so with the
understanding that they would not receive voting rights, and signed their agreement to these terms on
paper with a notary present.
Appendices-
(1) Key Personnel
We have included below brief profiles and key responsibilities for the key roles we will require to deliver our
proposed cafeand bar services. These roles are:
- Owner
- Cafe / Bar Manager
- ProductionManager / TechnicalDirector
- Marketing Manager
- Sound / Board Operator
- Venue Technician
- Baristas & Bartenders
Amanda Strong
Owner
Amanda is a problem solver who has lived her life thinking outside of the box, using her unique background and
talents to find creative and innovative solutions to problems both big and small. She has studied everything from
engineering to communications and public relations. Amanda loves a good challenge, and has alwaysfound herself
torn between her passion for both the arts and science.
Amanda will be responsible forleading all team members in the efficientand profitable operation of t.b.d Café Bar.
She willalso create the tone and personality of the venue by being in charge of recruitment, skills development,
customer service, product knowledge and education, and encouraging safe workpractices.
Natalia Krzywicka-Acosta
Cafe/BarManager
Natalia is a top-performing professional with proven communication and relationship building skills and a strong
background in all aspects of project management, multi-project coordination, sales, team-building, and customer
service support. Natalia was recognized forprocess improvement initiatives whichboosted productivity and
service efficiency ather previous workplace.
Natalia willbe responsible for managing the day-to-day operations, maintaining high venue standards and
conditions, and fostering a positive environment whichprovides consistent fast, efficient,and friendly servicefor
both our customers and team members.

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Sarah Bergeson
Production Manager/TechnicalDirector
Sarah is a performer-turned-theatrical manager with a wide range of experience both onstage and behind the
scenes. She has performed in overthirty productions, assistant stage managed Trouble in Mind, costume designed
three plays, workedon the crews of over ten productions, and even led a team of puppeteers in bringing a dragon
to life in Shrek the Musical. With a B.A. in Communication (majoring in theatre) and an M.S. in Leadership for
Creative Enterprises fromNorthwestern University,Sarah backs up her experience with concreteknowledge of the
broader industry and management techniques. She is also a former Walt Disney World Cast Member, both in Food
& Beverage and Entertainment Operations, which allowedher to prove her ability to provide high-level servicein
fast-paced, high-capacity, high-demand environments.
Sarah will be responsible forcoordinating all aspects of production within the event space, from workingwith
artists to convey the needs for the space and its capabilities to supervising load in, technical rehearsals,
performances, and strike. Her industry connections in the Kansas City Metro will allow her to facilitate the needs
of productions, performers, and exhibits from across the area. Her day-to-day tasks will include upkeep of the
space, meetings with artists, inventory of stockequipment, and supervising rehearsals and performances in the
space.
Sherry Zhi
Marketing Manager
Sherry is a strategic thinker with a high degree of resourcefulness, initiative and creativity.During her
undergraduate degree at University of Washington Sherry assisted the marketing departments at Srit SoftwareCo.
in brand and product planning by coordinating brand publicity with both social and printed media and managing
online marketing platforms.
Sherry will be responsible fordeveloping, implementing and executing strategic marketing plans fort.b.d in order
to attract potential customers and retain existing ones. Her day-to-day tasks will include managing and
coordinating marketing and creative staff,conducting market research efforts to uncoverthe viability of current
and existing products/services, and liaising withmedia organizations and advertising agencies.
Anran Cao and Krystal Zheng
VenueTechnicians
Anran is an efficientand careful venue and market specialist with a proven track record in logistic and production-
related aspects of event management. Anran was a member of Chinese Union and Chinese Students and Scholars
Association at University of California, San Diego, where she was responsible fororganizing and overseeing various
events, including a “PickingStrawberries” theme party, and heading a 10-people tour to Africa and Europe.
Krystal is a talented and high-performing musician-turned-communication-and-management-expert with
background in singing and piano practice.Krystal preferred a role that’s more behind the scenes than center stage,
and recently graduated fromUniversity of Minnesota, Twin Cities, with high distinction, demonstrating ability to
take direction very well,thrive on intense deadlines, and workindependently and collaboratively.Krystal also
workedas a flight attendant until a few years ago. She quit so she could pursue a career in the creative fields.
Anran and Krystal will provide technical support for events and oversee a smooth, safe, tidy and welcoming
working environment within the building forall in-house and visiting musicians. They willalso be tasked with
ensuring the visiting companies’ technical,stage and staffing requirements are met on as high a professional
standard as possible.

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Dan Alex Li
Sound Board Operator
Dan is a current graduate student at Northwestern University with a unique learning experience in Hungarian,
English, and Chinese environment which taught him how to identify and react to people's’ diverse needs with swift
speed and extreme accuracy.As part of his hobby,Dan edited music and provided artistic direction for short
movies and brand advertisements.
Dan will serve as a sound board operator t.b.d. to ensure the timely and accurate realization of all sound elements
for events that occurthroughout the year. This includes evaluating the acoustics, tweaking sound levels, and
monitoring audio signals during performance.
Recruiting Now
Baristas& Bartenders
t.b.d.’s caféstaff will be made up of four baristas and fourbartenders, all of whomare currently being recruited.
Baristas will perform the day-to-day functionsnecessary forthe operation of the cafe, including but not limited to
cash transactions, drink preparation, bussing, and guest service recovery. Bartenders will be responsible forthe
daily operations during bar hours and must be licensed. Hopefully,the majority of our eight baristas and
bartenders will be trained on both positions in order to allow for more flexibility in scheduling from week to week.
(2) Job Descriptions
DESIGNATION: CaféBar Manager
RESPONSIBLE TO:Owner
Purpose of Job
The Cafe Bar Manager in co-operationwith all other T.B.Dstaff, will attract, retain and provide a welcomingservice
to all users of T.B.D’s activities (public, artists, contractors,consultants, promoters, staff,sponsors, funders etc).
The Cafe Bar Manager is responsible to the Ownerfor the management and development of T.B.DCafé Bar,
delivering income, excellent and efficientcustomer service, innovative and appropriate foodand drink offer(s)and
effectivestaff management forthe cafebar team in line withthe organisations objectives & targets.
Flexibility over days and hours worked willbe required to coverthe demands of the operation.
Duties and Responsibilities
Strategy
 Delivery of business strategies, with the support of the team
 Seek and maximise revenue opportunities and minimise costs
 Consistently exceed guest expectations
 Develop a motivated and high performing team committed to delivering clear goals
 Responding quickly and positively to changing requirements to meet business demands
 Agree and implement actions to continuously improve the guest experience
 Agree and support implementation of revenue generation initiatives

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 Create, deliver and measure promotional activities
Operations
 Protectthe health, safety and wellbeing of our guests and colleagues
 Be a change agent, constantly reviewing service delivery
 Workclosely withthe team to ensure a seamless operation
 Develop a culture of actively seeking feedback from customers on a regular basis
 Ensure customer requests and feedback,both verbal and written are responded to promptly and efficiently
 Maintain and further enhance relationships within the immediate locality,namely residents, retail and
officetenants
 Regular meetings take place with the owner, and Marketing Manager and Production Manager / Technical
Director to ensure the whole organisation is workingtogether to achieve our aims
 Manage monthly stock-takes and review results and variances with relevant team members
 Ensure that in house control systems/audit requirements are adhered to
 Control costs without compromising standards and customer experience
 Review and communicate financial information to assist in proactive and timely decision making
 Understand relevant H&S legislation and the implications on the business, taking action as required
Human Resources
 To ensure all staff are well briefed on their responsibilities and are given constant supervision and
motivation on all aspects of their work
 To build and maintain an efficientteam of employees, driving the team towards the objectivesof the
business.
 To recruit and select employees to the agreed staffing levels using cost effectiverecruitment methods
 To manage all employees’ performance in line with job descriptions, giving regular feedbackand appraisals
 To manage all disciplinary and grievance issues
 Support a culture of pride, ownership and desire to exceed expectation
 To foster a culture of flexibility
Scope for Impact
 Helping to Develop the T.B.D as a leading destination with a unique offering
 Helping to enhance our innovative relationships with partners, communities and visitors
 Enhancing the T.B.D’s reputation forhigh quality customer service
 Enhancing the effectivenessand the efficiency of the T.B.D’s operations
PERSONSPECIFICATION
Essential (must have)

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 Minimum of three years previous experience in a bar/catering environment, in a management /assistant
management capacity.
 A proven ability to motivate and lead a staff team.
 Excellent interpersonal communication skills and the ability to communicate effectively atdifferent levels
with a wide range of people.
 A proven ability to multi-task, prioritise and deliver a high quality of workin a pressured environment.
 Clear effectivewritten,and IT communication skills
 A proactive response to solving problems, with the confidenceto facechallenges.
 A proven ability to handle demanding and difficultsituations with the public, in a calm and confident
manner.
 Personal Licence and/ or SIA Licence
Desirable (should have)
 Previousexperience of staff management, including recruitment and appraisal systems.
 Previousexperience of EPOS
DESIGNATION: ProductionManager / TechnicalDirector
Purpose of Job:
Reporting to the Owner, the Production Manager / Technical Directorhas the daily responsibility for the technical
operations of the T.B.D,including lighting, sound, rigging, projection, set design and construction, and coordinating
necessary maintenance.
 Manages in house tech team and hires, trains and assigns additional temporary workersas needed.
 Operates, maintains and safeguards the technical assets, including supervising the use of lighting, sound,
communications equipment and the use and maintenance of stage facilities.
 Determines the necessary technical supports, such as lighting, sound, staging and special needs
 Designs, sets up, maintains and operates lighting and sound systems; assists guest designers and artists
with technical matters.
 Advises guest production managers and lighting and sound designers on the technical specifications, costs
and usage of technical equipment required forshows, and supervises the implementations of approved
technical designs.
 Orients facility renters and visiting productions to safety, technical characteristics and other areas of
facility operations; facilitates the use of the technical facilitiesby the resident organizations and others
engaged by or renting the facility.
 Monitors the condition of equipment including lighting, sound and rigging equipment; arranges forthe
repair and replacement within budgetary constraints; performs preventive maintenance on equipment.

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 Assists withthe preparation and controlof production budgets; maintains inventory and orders specialized
supplies.
 Attends technical week rehearsals in order to supervise and assist in the technical aspects of events and
performances.
 Makes recommendations to the owner regarding capital purchases of technical equipment.
 Leads production meetings.
PERSONSPECIFICATION
 Master's degree
 Minimum of fiveyears of experience as a ProductionManager / Technical Director
 Excellent interpersonal skills and oral and written communication skills
 Facilitation and problem solving skills.
 Possesses strong English language written and verbal communication skills as well as knowledge of
softwareprograms.
DESIGNATION: Marketing Manager
Purpose of Job
The Marketing Manager’s primary responsibility is to develop, implement and execute strategic marketing plans
and sales building activities that will build relationships in the community and business world. Onceestablished
these relationships will increase customer count, checkaverages and outside sales. While they report to the Owner,
it is expected that this relationship wouldbe viewedas a partnership with a mutual vision of each other’s roles in
the ultimate goal of operational excellence.
While this position is responsible for the overall performance of the business within the timeline of their assigned
shift, it is expected that there is some flexibility when needed to insure that the business operates effectively and
that all responsibilities have been completed.
 Display merchandising materials in a well-organized and coordinated way
 Oversee Family Marketing Activities
 Plan and execute suggestive selling contests forteam members
 Partner with Owner toformulate a yearly marketing plan
 Handle all donation requests received at T.B.D
 Be an ambassador forthe brand, and build relationships with local community members
 Conduct market research efforts to uncoverthe viability of current and existing products/services,
 Liaise with media organizations and advertising agencies when needed

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 Establish goodwilland build relationships within the community through cross promotions, remote
sampling and BOG (Be Our Guest) card distribution
 Eventplanning with schools, churches, businesses, etc.
PERSONSPECIFICATION
 Master's degree
 Organizational skills
 The ability to formulate daily tasks sheet
 Positiveattitude, outgoing, and friendly
 Must hold the highest personal standards for performance
 Must understand all key business standards related to food, service and cleanliness
 Builds and maintains relationships withcommunity members
 Self-starter, shows initiative
 Resourceful
 Understands the importance of budgeting and maintaining a budget
 Ability to start and complete projects in a timely and efficientmanner
 Good communicator (writtenand verbal)
 Good negotiation skills
 Ability to workwell in a team environment
 Results oriented
 Strong time management skill.
DESIGNATION: VenueTechnician
RESPONSIBLE TO:ProductionManager / TechnicalDirector
Purpose of Job
To assist the ProductionManager / Technical Directorto ensure the efficientrunning of the technical / production
aspect of T.B.D. and to provide a safe, tidy and welcoming,working environment within the building for all in-
house staff and visiting musicians.
 To provide technical facilities/support for events at T.B.D.
 To liaise withexternal visitors, ensuring their technical and staffing requirements are met, and to respond
to emails on the production email accountas and when required.

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 To welcomeexternal visitors, assisting with technical duties (rigging, focusing, plotting etc), operating
lighting, sound or AV when required
 To assist in organising proper storage and maintaining the stage and technical equipment in safe working
condition in accordance withthe current Health and Safety regulations, and notifying the Production
Manager / TechnicalDirector of any faulty or damaged equipment as it occurs.
 To workwith the ProductionManager / TechnicalDirector on the technicalrequirements of upcoming
productions and assist in scheduling of technical rehearsals, fit-ups, production weeks and staffing.
 To be responsible forassisting in the hiring and /or borrowing of necessary technical equipment forboth
visiting and in-house productions, and for ensuring it’s safe and prompt return.
 To be responsible forchecking, tidying and locking up any technical equipment at the end of each working
day, and ensuring equipment is well maintained.
 Any other duties as may reasonably be required from time to time by the ProductionManager / Technical
Director
PERSONSPECIFICATION
 A good general knowledge of technical production - lighting, sound & AV.
 The role will suit a good communicator, someone whois well presented and has a supportive nature who
will be able to ensure all our companies/artists receive a great and comprehensive service.
 The ability to workwell under ownsupervision, as well as part of a team, is essential.
DESIGNATION: SoundBoard Operator
RESPONSIBLE TO:ProductionManager / TechnicalDirector
Purpose of Job
Serving as a sound board operator T.B.D. to ensure the timely and accurate realization of all sound elements for
events that occurthroughout the year.
Flexibility over days and hours worked willbe required to coverthe demands of the operation. Sound board
operator must attend all production meetings and should be on call 1 1/2 hour before show time.
 Maintain the integrity of the sound design throughout the performance period
 Evaluate the acoustics, tweak sound levels, and monitor audio signals during performances
 Maintain and repair all in-house sound gear
 Install sound system variances for specific productions
 Attend production meetings and tech notes meetings
 Troubleshoot sound problems as they occur
 Set up and maintain audio description and hearing impaired systems

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 Update sound equipment inventory
 Assist in scene transitions and production changeovers as needed
PERSONSPECIFICATION
 2 years’ experience as sound technician
 BA or equivalent in Electronics or Sound Engineering
 Good listening skills, and acute sense of hearing and sound quality
 Electronic repair experience helpful
 Ability to lift and carry 60 lbs
 Open, honest communication.
 Identify issues before they become problems.
 Positiveattitude.
 Utmost confidentiality.
 Lead by example.
 Attendance at all opening nights.
DESIGNATION: Barista
RESPONSIBLE TO:Café Bar Manager
Purpose of Job
To provide the highest level of customer service to clients and customers in a coffeeservice environment, whilst
ensuring maximum sales are achieved through promotional activity,productknowledge and upselling at every
opportunity.
 To be polite, professional and friendly at all times with customers, clients and colleagues
 To ensure the highest levelof customer care is adhered to at all times
 To demonstrate a can‐do attitude towards individual customer requests and strive to exceed
customer expectations
 To maximise all sales opportunities through selling techniques
 To acceptpayment and give change to customers, including operating a till
 To acquire a good knowledge of all products in order to be able to advise individual customers on
their product choice
 To actively gain customer feedback,passing information gained to Café Bar Manager

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 To display all promotional activity material to the highest standards and ensure customer awareness of
relevant promotions
 To alwayslook out foropportunities to develop our service
 As part of our commitment for continuous improvement and innovation, all colleagues are encouraged to
seek ways to improve work activities and promote efficiency
 To prepare, produce and serve food.
PERSONSPECIFICATION
 Displays a responsible, flexible can do approach to workduties with a passion to provide high standards of
customer care, maximise sales opportunities and supports colleagues to achievepersonal and team goals
 Good verbal communication skills in order to be able to liaise with a wide range of visitors to your work
area.
 Experience in customer service environment.
Desirable (should have)
 Experience of workingin a pure retail environment
 Experience of workingin environments involvinghigh levels of customer care.
DESIGNATION: BarTender
RESPONSIBLE TO:Café Bar Manager
Purpose of Job
To provide an excellent guest drinking experience. The successful candidate will be able to mix and match
ingredients in order to create classic and innovativedrinks in accordancewith customers’ needs and expectations.
 Prepare alcohol or non-alcoholbeverages
 Interact with customers, take orders and serve snacks and drinks
 Assess customers’ needs and preferences and make recommendations
 Mix ingredients to prepare cocktails
 Plan and present bar menu
 Plan, organize, and control the operations of the bar
 Check customers’ identification and confirm it meets legal drinking age
 Restock and replenish bar inventory and supplies
 Stay guest focused and nurture an excellent guest experience
 Comply with all food and beverage regulations

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 Collect money fordrinks served
 Clean glasses, utensils, and bar equipment
 Clean bars, workareas, and tables
 Balance cash receipts
 Attempt to limit problems and liability related to customers' excessive drinking by taking steps such as
persuading customers to stop drinking, or ordering taxis or other transportation for intoxicated patrons
 Order or requisition liquors and supplies
 Ask customers whobecome loud and obnoxious to leave, or physically remove them
 Arrange bottles and glasses to make attractivedisplays
 Create drink recipes.
PERSONSPECIFICATION
 Provenworking experience as a bartender
 Excellent knowledge of in mixing, garnishing and serving drinks
 Computer literacy
 Knowledge of a second language will be considered a plus
 Positiveattitude and excellent communication skills
 Ability to keep the bar organized, stocked and clean
 Relevant training certificate.
(3) CommonStockIssued
Name % of Common Stock Owned
Amanda Strong 35%
Sarah Bergeson 20%
Kauffman Family 27%
Bob and Barbara Morkill 18%
(4) Calculations / Reasoning
Land cost– from http://www.loopnet.com/Listing/19621567/4951-W-134th-St-Leawood-KS/
6500 sq ft * $7.99 = $51935
Cost of Building Similar Black Box Theater -
http://www.arlingtonarts.org/Libraries/Arts_Commission_Minutes/VSBBTTaskForceFinalReport.sflb.ashx
$3000000/13,000sqft = $230 per sq ft
Cost of our building – Based on size of similar venues

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3,5000 sq ft * $230 = $805,000
Total forLand and Building:
= $856,935
(5) Marketing Mock-ups
Logo:
Building Mock-up:

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IndieGoGo Campaign:

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Bar Menu
(6) Sources Used
KS minimum wage = $7.25
Cafe manager salary
https://www.glassdoor.com/Salaries/cafe-manager-salary-SRCH_KO0,12.htm
barista salary
https://www.glassdoor.com/Salaries/barista-salary-SRCH_KO0,7.htm
bartender wage
http://www.payscale.com/research/US/Job=Bartender/Hourly_Rate
TD
http://www.payscale.com/research/US/Job=Technical_Director/Salary
https://jobs.wlu.edu/postings/2747
board op
https://www.glassdoor.com/Salaries/board-operator-salary-SRCH_KO0,14.htm

33 | P a g e
land
http://www.loopnet.com/Listing/19621567/4951-W-134th-St-Leawood-KS/
tech specs
http://thebartlettspokane.com/the-venue/tech-specs/
http://servicestationcoffee.com/concertHouse/venueSpecs/index.html
arlington blackbox
http://www.arlingtonarts.org/Libraries/Arts_Commission_Minutes/VSBBTTaskForceFinalReport.sflb.ashx
evanston starbucks
http://dailynorthwestern.com/2013/01/09/city/starbucks-to-move-to-expanded-sherman-avenue-location/
nebraska furniture mart
https://www.nfm.com/list.aspx?dsNav=N:3818,Ns:p_region_0_olp|101|1|
coffeebusiness plan
http://www.bplans.com/coffee_shop_business_plan/company_summary_fc.php
micro brew business plan
http://www.bplans.com/microbrew_bar_business_plan/company_summary_fc.php
light board
http://www.stagelightingstore.com/Leprecon-LPC-24S-Lil-Wing-Console?sc=25&category=610551
lights
http://www.stagespot.com/ezpar-56tm-by-chauvetr-dj-265338.html
clamps
http://www.stagelightingstore.com/Light-Source-Mini-Clamp-TV-Short-Handle-Black-
Anodized?sc=25&category=232611
safety cable
http://www.stagelightingstore.com/Black-Safety-Cable-30-inches?sc=25&category=1273203
tie line
http://www.stagelightingstore.com/600ft-Reel-1-8in-Black-Unglazed-Tie-Line?sc=25&category=766955
soundboard
http://www.sweetwater.com/store/detail/SLM164AI?adpos=1o1&creative=55674776881&device=c&matchtype
=&network=g&gclid=CjwKEAiAgeW2BRDDtKaTne77ghgSJACq2U4bq18ogu7Wfn1wwX8RPQ0-
QLIZ7xy0rX7aJEUhRfKp-RoClQrw_wcB
Bar Revenue
http://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-07/Nightclub.html
Bar Licenses

34 | P a g e
http://www.bplans.com/bar_and_tavern_business_plan/financial_plan_fc.php
Bar costs
http://www.investopedia.com/articles/personal-finance/011216/economics-owning-bar.asp
Property Tax Rate
http://www.tax-rates.org/kansas/property-tax
Market Research - Cafe
http://www.sbdcnet.org/small-business-research-reports/coffee-shop
Marketing- IndieGoGo Perks
https://www.indiegogo.com/projects/buy-a-brick-for-the-nikola-tesla-museum#/
The Bartlett IndieGoGo Campaign:
https://www.indiegogo.com/projects/the-bartlett#/
SBA:
https://www.sba.gov/content/limited-liability-company-llc

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