2. What is DoorDash?
On-demand food delivery service where you can
order food from nearby restaurants through its
website or mobile app
4000+ cities across U.S and Canada
2
4. Autonomous Delivery
▷ Partnership with General Motors’ Cruise Automation
▷ Safer deliveries in considerations of car
accidents and Covid-19
▷ Decreased fuel consumption
▷ Test trial for autonomous robots
4
5. Expansion of Local Delivery Options
▷ Change in online spending habits due to Covid -19
▷ Safest option for grocery retail
▷ Keep businesses afloat
▷ More convenient for shoppers
5
6. DATA ANALYSIS
This research is based off analysis of organization trends and mock data
because access to true data is limited.
6
7. Current Cost of Deliveries
Delivery Cost Comparison
Cost of Autonomous Deliveries
(Vehicle) Predictions
7
Current Cost of Deliveries
Delivery Fee $0 to $7+
Service Fee $0 to $2+
Local Taxes Depends on location (figure 6%~)
Tip Generally, 20% recommended of total
Food Greatly depends on order
Total $0 to $9 in fees + TAX + Tip (20%) + Food costs
Cost of Autonomous Deliveries (Vehicle) Predictions
Delivery Fee $0 to $2.50+
Service Fee $0 to $0.50+
Local Taxes Depends on location (figure 6%~)
Tip $0
Food Greatly depends on order
Total $0 to $3 in fees + TAX + Item costs
8. Vehicle Cost Comparison
8
Costs Average Privately-
Owned Vehicle
Full-Sized Autonomous
Vehicle
Local Delivery
Autonomous Robots
Operating 60.8¢ per mile 10¢ - 25¢ per mile 15¢ per mile
Variable 21¢ per mile 17¢ per mile 10¢ per mile
Fixed 61¢ per mile 26¢ per mile 20¢ per mile
9. Analysis Test Trial Locations
9
Priority 1-3 (Most to
least importantFactor
Factor Priority 1–3 (Most to
least important)
Traffic Level 1
Area acceptance of new technology 1
Concentration of Small Businesses 2
Affected Areas of Covid-19 2
Population 3
13. What I learned
As this technology is being
developed, autonomous vehicle
software and hardware will
continue to be more affordable.
Quality, relevancy, accuracy of
data is most important
Small businesses are an essential
part of the economy
Create several charts to support
your argument
13
Hello everyone! My name Is Dalena Quach, Thank you so much for taking the time to watch my presentation. I would also like to thank Dr Dawn Owens for supervising me and Professor Taimur Khan for being my mentor throughout this independent study.
My project this summer is a data analytics research based on DoorDash.
If you don’t know, DoorDash is a on-demand food delivery service where you can order food from nearby restaurants thorough its website or mobile app. They are currently offered in over 4000 cities across the United States and Canada.
The food delivery scene is a fast-developing market that has a lot of room to grow where it can be enhanced by technology to serve a better experience for customers and business owners. Our idea to extend the DoorDash product that could involve autonomous delivery robots and the expansion of local delivery options.
DoorDash recently partnered with, General Motors’ Cruise Automation, an industry leader in autonomous vehicles.
Autonomous vehicles could increase the safety of deliveries by having little human interaction during delivery since it’ll be going through fewer hands.
Improved safety would be on the road, because drivers on their phones removed off our roads and reduce the amount of car accidents.
Fuel consumption would also play a significant role as autonomous cars are mostly electric and pollution free.
My recommendation is to first release a test trial for autonomous robot deliveries and at a later point, move to fully autonomous vehicles
Consumer spending has drastically transformed because of Covid-19.
According to msn.com, “… consumers have been spending more on retail and non-retail goods per week this year compared to the same time last year.”
This is the perfect opportunity for DoorDash to offer the safest method delivery to small businesses.
DoorDash has been helping local businesses from the beginning and have added over 100,000 independent restaurant partners since.
We can break into these new industries by supporting local community businesses and change how the average consumer shops entirely. we want to begin delivering more than just food, we want to deliver anything that a person would need instantaneously while following safety measures.
I have conducted extensive data research based of organization trends and mock data because access to true data is limited.
Based on: https://www.howmuchisit.org/how-much-does-doordash-cost/
I have created these tables to compare autonomous delivery from traditional methods will decrease the cost of delivery, approximately 80% less.
In this table I have compared the operating, variable and fixed costs of each type of vehicle.
Operating Costs:
The first row focuses on operating costs which would include interest, driver’s license, gas, and car tires
With our new autonomous vehicle, it would not include fuel as the vehicles would be all electric, and we also plan to explore for solar powered deliveries to reduce our environmental footprint. The entire cost of these self-driving vehicles will continue to gradually decrease as the electric car concept becomes more widely used.
A test trial with smaller delivery robots will transport smaller and simpler items with capability to drive on sidewalks and inside buildings.
Variable Costs
Next row shows variable costs that would include the daily use of fuel, vehicle maintenance and repairs of each vehicle type.
Fixed Costs
For regular gas-using cars, fixed costs would include car value depreciation, vehicle registration, car insurance, taxes. Since driverless technology is still advancing, this means that production costs of autonomous vehicles will continue to drop. This calls same for autonomous delivery robots; the fixed cost will pay for itself overtime.
All in all, full-sized and smaller autonomous vehicles are more economical long term.
To determine the best locations to conduct this trial these are some factors to consider.
Traffic would have the highest priority because this is one of the main concerns that we are trying to resolve. With autonomous cars, the reduced accidents would lower the congestion levels.
Next are areas that are more welcoming to new technology. We are trying to introduce the new concept of autonomous robots making deliveries on the road and sidewalks. Our plan is to roll out our robots and have the most appropriate feedback from consumers that would be most interested in the product and the method it was delivered to them.
Locations with high concentrations of small businesses is also important because restaurants are currently financially stressed need DoorDash delivery services more than ever before.
With stay at home orders in place and limited services to customers, we can help consumers and businesses stay afloat with deliveries. The number of Covid-19 cases are still increasing and is believed to be active for the next couple years.
Based on: https://www.tomtom.com/en_gb/traffic-index/ranking/?country=US
In this line graph that I have created based off public traffic records from January – March 2020, California in orange, has the highest traffic in America with a congestion level of 42%. Next is Miami in red and Seattle in yellow both with a congestion level of 31%. Autonomous vehicles would increase overall traffic flow for cities that are most congested. We can also see where Covid-19 restrictions in week 11 that drastically decreased the congestion levels. Currently, traffic is beginning to readjust to normal levels by week 12.
Based on: https://www.bizjournals.com/bizjournals/news/2017/02/20/small-business-in-america-the-cities-with-the.html#:~:text=Portland%2C%20Maine%2C%20tops%20the%20list%20of%20cities%20for%20concentration%20of,and%20Sarasota%2DBrandon%2C%20Fla.
California is leading first in the dark shade of red to be the main location for small local businesses with 7,884 shops. Next as the shades go lighter, is Florida with 5,847 shops, and Washington with 2,646 small businesses. We notice that within these states, they would be the trendiest locations to give a supporting hand of DoorDash delivery services.
Based on: https://www.cdc.gov/coronavirus/2019-ncov/cases-updates/cases-in-us.html
As of July 10th, 2020, California is leading with 289,468 total cases, following by Florida with 220,476 cases, and next is Washington with 37,941 total cases of Covid-19. Businesses in these states are hurting the most and can be helped with deliveries. This is the perfect time to adapt to new technology since it can enhance an organization and their future. With these factors in consideration, Los Angeles, Miami and Seattle would be the most worthwhile locations to deploy autonomous robot tests.
Even though the world recognizes that automation is the future, with these estimations, it is hard to determine the exact cost of implementation of autonomous vehicles.
Now for small businesses, we should not forget that they are the backbone of the economy. Small businesses are hit the hardest by the Covid-19 pandemic.
From this experience, I learned that data is becoming more widely available from a vast amount of resources. The quality of data is imperative because they’re not all created the same. The data we analyze must also be consistent, accurate, and relevant to the research, so it is easier to read.
Within your data there will always be uncontrollable factors that lead to errors such as inaccurate inputs, missing records, and duplicates. So it is beneficial to create several charts to help certain arguments
I fully enjoyed my time working on data analytics and applying it to a real-world issue and working closely with Tableau. As it turns out as I am finishing this presentation, Forbes just revealed that DoorDash is expanding to more grocery options.
Thank you for watching my presentation and feel free to reach me if you have any questions or inquires.
