Textalytics, Meaning as a Service, presentation delivered by Daedalus at LT-Innovate Summit 2013 (Brussels, 27 June 2013). Textalytics is now MeaningCloud http://www.meaningcloud.com/

1. Textalytics
by Daedalus
Antonio Matarranz
Daedalus
Brussels, 27 June 2013
Meaning as a Service

2. Textalytics by Daedalus: Meaning as a Service
Automatic extraction of knowledge items
from non-structured, multilingual, multimedia content
Sentiment
Topics
Facts
ConceptsOrganizations
People
Semantic
Processing
Multilingual: Spanish (several languages),
English, French, Italian…
Multimedia: Text, speech, video
Scope: Content + Data Analytics
Daedalus: what we do

3. Textalytics by Daedalus: Meaning as a Service
Selected industries/customers:
Media & Publishing
Information Services & Localisation
Telecommunications
Others: Defence, Energy,
Public Administration
Daedalus: what we do
Business model: B2B, custom solutions, on-premises delivery
Other Brands: Sentimentalytics

4. Textalytics by Daedalus: Meaning as a Service
Competing in international LT markets
It’s tough…!
 Big vendors
 Niche players
 Technology adoption
 Market presence
Need to explore new business models
API (Application Programming Interface)

5. Textalytics by Daedalus: Meaning as a Service
Exploring the API business model
Experiments in the real market
¿How to foster adoption and usage?
…Some unexpected learnings

6. Textalytics by Daedalus: Meaning as a Service
What do our customers need?
Quick results…
(time-to-market)
…but without needing to be
experts in technology

7. Textalytics by Daedalus: Meaning as a Service
… But application scenarios are very different
E.g.:
Twitter vs. News?
Intelligence vs. Brand Monitoring?

8. Textalytics by Daedalus: Meaning as a Service
Combine the best of two worlds
A new value proposition is needed
For ALL Developers
High-level, application specific
Semantic APIs
Functionality closer to the Business
Preconfigured pipelines, linguistic
resources
SDK, plug-ins
Community …
Plug-and-Play
For Developers with a high
knowledge of NLP, etc.
Plain Linguistic API: POS, NER…
Do It Yourself

9. Textalytics by Daedalus: Meaning as a Service
Our brand new Semantic APIs: Textalytics
Register at http://textalytics.com

10. Textalytics by Daedalus: Meaning as a Service
Our new brand for Semantic APIs
 Not your typical Semantic API
 High-level Semantic APIs, optimized for application scenarios
 Core API (building blocks)
 Now live!
Topics
Sentiment
Classif.
Cluster
POS
Configuration and
Linguistic Resources
Configuration and
Linguistic Resources
Configuration and
Linguistic Resources
Media
Analysis API
Semantic
Publishing API
…

11. Textalytics by Daedalus: Meaning as a Service
- Why “Meaning as a Service”?
 Extracts meaning from non-structured content
• Entities, concepts, opinions, facts, relationships…
 Functionality is packaged in a business-meaningful way
• High-level, application specific APIs

12. Textalytics by Daedalus: Meaning as a Service
APIs targeted to
specific applications
+ Core API

13. Textalytics by Daedalus: Meaning as a Service
Well documented
APIs, featuring pre-
configured
processing pipelines

14. Textalytics by Daedalus: Meaning as a Service
Test consoles
help understand
use without
programming

15. Textalytics by Daedalus: Meaning as a Service
SDKs and
plug-ins foster
trial and use

16. Textalytics by Daedalus: Meaning as a Service
Textalytics roadmap
Media Analysis (Social + Traditional) API
• Brand monitoring
• Sentiment analysis
• Buying signals
• Reputation analysis
Core API
• Topics
• Classification
• Polarity
• Open data
• Lemmatization
• PoS
Semantic Pubishing API
• Content tagging
• Content enrichment
• Proofreading
Financial Analysis API
• Financial statement analysis
• Social media market prediction
July 2013 Oct. 2013 Dec. 2013

17. Textalytics by Daedalus: Meaning as a Service
Why use Textalytics?
Conclusions
Powerful
High-level functionality
Targeted to specific business needs
Multimedia
Multilingual
Convenient
Easy to test & learn
Easy to use & integrate
Easy to pay for
Fast
Time-to-results
Time-to-market

18. Textalytics by Daedalus: Meaning as a Service
Thank you for your attention!
Questions, suggestions, etc.
Antonio Matarranz
Director, Marketing & Sales
amatarranz@daedalus.es
Daedalus, S.A.
Tel: +34 913324301
info@daedalus.es
http://www.daedalus.es
@daedalus_sa