Textalytics
by Daedalus
Antonio Matarranz
Daedalus
Brussels, 27 June 2013
Meaning as a Service
Textalytics by Daedalus: Meaning as a Service
Automatic extraction of knowledge items
from non-structured, multilingual, m...
Textalytics by Daedalus: Meaning as a Service
Selected industries/customers:
Media & Publishing
Information Services & Loc...
Textalytics by Daedalus: Meaning as a Service
Competing in international LT markets
It’s tough…!
 Big vendors
 Niche pla...
Textalytics by Daedalus: Meaning as a Service
Exploring the API business model
Experiments in the real market
¿How to fost...
Textalytics by Daedalus: Meaning as a Service
What do our customers need?
Quick results…
(time-to-market)
…but without nee...
Textalytics by Daedalus: Meaning as a Service
… But application scenarios are very different
E.g.:
Twitter vs. News?
Intel...
Textalytics by Daedalus: Meaning as a Service
Combine the best of two worlds
A new value proposition is needed
For ALL Dev...
Textalytics by Daedalus: Meaning as a Service
Our brand new Semantic APIs: Textalytics
Register at http://textalytics.com
Textalytics by Daedalus: Meaning as a Service
Our new brand for Semantic APIs
 Not your typical Semantic API
 High-level...
Textalytics by Daedalus: Meaning as a Service
- Why “Meaning as a Service”?
 Extracts meaning from non-structured content...
Textalytics by Daedalus: Meaning as a Service
APIs targeted to
specific applications
+ Core API
Textalytics by Daedalus: Meaning as a Service
Well documented
APIs, featuring pre-
configured
processing pipelines
Textalytics by Daedalus: Meaning as a Service
Test consoles
help understand
use without
programming
Textalytics by Daedalus: Meaning as a Service
SDKs and
plug-ins foster
trial and use
Textalytics by Daedalus: Meaning as a Service
Textalytics roadmap
Media Analysis (Social + Traditional) API
• Brand monito...
Textalytics by Daedalus: Meaning as a Service
Why use Textalytics?
Conclusions
Powerful
High-level functionality
Targeted ...
Textalytics by Daedalus: Meaning as a Service
Thank you for your attention!
Questions, suggestions, etc.
Antonio Matarranz...
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Textalytics by Daedalus - Meaning as a Service (LT-Innovate Summit 2013)

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Textalytics, Meaning as a Service, presentation delivered by Daedalus at LT-Innovate Summit 2013 (Brussels, 27 June 2013).
Textalytics is now MeaningCloud http://www.meaningcloud.com/

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Textalytics by Daedalus - Meaning as a Service (LT-Innovate Summit 2013)

  1. 1. Textalytics by Daedalus Antonio Matarranz Daedalus Brussels, 27 June 2013 Meaning as a Service
  2. 2. Textalytics by Daedalus: Meaning as a Service Automatic extraction of knowledge items from non-structured, multilingual, multimedia content Sentiment Topics Facts ConceptsOrganizations People Semantic Processing Multilingual: Spanish (several languages), English, French, Italian… Multimedia: Text, speech, video Scope: Content + Data Analytics Daedalus: what we do
  3. 3. Textalytics by Daedalus: Meaning as a Service Selected industries/customers: Media & Publishing Information Services & Localisation Telecommunications Others: Defence, Energy, Public Administration Daedalus: what we do Business model: B2B, custom solutions, on-premises delivery Other Brands: Sentimentalytics
  4. 4. Textalytics by Daedalus: Meaning as a Service Competing in international LT markets It’s tough…!  Big vendors  Niche players  Technology adoption  Market presence Need to explore new business models API (Application Programming Interface)
  5. 5. Textalytics by Daedalus: Meaning as a Service Exploring the API business model Experiments in the real market ¿How to foster adoption and usage? …Some unexpected learnings
  6. 6. Textalytics by Daedalus: Meaning as a Service What do our customers need? Quick results… (time-to-market) …but without needing to be experts in technology
  7. 7. Textalytics by Daedalus: Meaning as a Service … But application scenarios are very different E.g.: Twitter vs. News? Intelligence vs. Brand Monitoring?
  8. 8. Textalytics by Daedalus: Meaning as a Service Combine the best of two worlds A new value proposition is needed For ALL Developers High-level, application specific Semantic APIs Functionality closer to the Business Preconfigured pipelines, linguistic resources SDK, plug-ins Community … Plug-and-Play For Developers with a high knowledge of NLP, etc. Plain Linguistic API: POS, NER… Do It Yourself
  9. 9. Textalytics by Daedalus: Meaning as a Service Our brand new Semantic APIs: Textalytics Register at http://textalytics.com
  10. 10. Textalytics by Daedalus: Meaning as a Service Our new brand for Semantic APIs  Not your typical Semantic API  High-level Semantic APIs, optimized for application scenarios  Core API (building blocks)  Now live! Topics Sentiment Classif. Cluster POS Configuration and Linguistic Resources Configuration and Linguistic Resources Configuration and Linguistic Resources Media Analysis API Semantic Publishing API …
  11. 11. Textalytics by Daedalus: Meaning as a Service - Why “Meaning as a Service”?  Extracts meaning from non-structured content • Entities, concepts, opinions, facts, relationships…  Functionality is packaged in a business-meaningful way • High-level, application specific APIs
  12. 12. Textalytics by Daedalus: Meaning as a Service APIs targeted to specific applications + Core API
  13. 13. Textalytics by Daedalus: Meaning as a Service Well documented APIs, featuring pre- configured processing pipelines
  14. 14. Textalytics by Daedalus: Meaning as a Service Test consoles help understand use without programming
  15. 15. Textalytics by Daedalus: Meaning as a Service SDKs and plug-ins foster trial and use
  16. 16. Textalytics by Daedalus: Meaning as a Service Textalytics roadmap Media Analysis (Social + Traditional) API • Brand monitoring • Sentiment analysis • Buying signals • Reputation analysis Core API • Topics • Classification • Polarity • Open data • Lemmatization • PoS Semantic Pubishing API • Content tagging • Content enrichment • Proofreading Financial Analysis API • Financial statement analysis • Social media market prediction July 2013 Oct. 2013 Dec. 2013
  17. 17. Textalytics by Daedalus: Meaning as a Service Why use Textalytics? Conclusions Powerful High-level functionality Targeted to specific business needs Multimedia Multilingual Convenient Easy to test & learn Easy to use & integrate Easy to pay for Fast Time-to-results Time-to-market
  18. 18. Textalytics by Daedalus: Meaning as a Service Thank you for your attention! Questions, suggestions, etc. Antonio Matarranz Director, Marketing & Sales amatarranz@daedalus.es Daedalus, S.A. Tel: +34 913324301 info@daedalus.es http://www.daedalus.es @daedalus_sa

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