Tracking Buzz and Sentiment
for Second Screens
Newcastle upon Tyne, 25th - 27th June, 2014
Carlos Abad Sánchez
Daedalus
AC...
Textalytics – Meaning as a Service
 Social TV
 Viewers
 TV Channels
 Numbat tool
 Elasticsearch
 D3.js
 Textalytics...
Textalytics – Meaning as a Service
 Viewers:
 Real time visualizations on twitter conversations
 Overall sentiment of t...
Textalytics – Meaning as a Service
 TV Channels
 Metrics of social audience
 Measure sentiment of the audience on chara...
Textalytics – Meaning as a Service
Not just TV
Numbat – Tracking Buzz and Sentiment for Second Screens
Textalytics – Meaning as a Service
 Numbat tool
 Embeddable widgets for Second
Screen apps, websites…
 Management dashb...
Textalytics – Meaning as a Service
 Elasticsearch
 Flexible and powerful open source, distributed, real-time search and
...
Textalytics – Meaning as a Service
 Elasticsearch features
 Real time data and analytics
 Distributed architecture with...
Textalytics – Meaning as a Service
 Elasticsearch aggregations
 Facets provide a great way to aggregate data within a do...
Textalytics – Meaning as a Service
 Elasticsearch aggregations
 Facets provide a great way to aggregate data within a do...
Textalytics – Meaning as a Service
 D3.js: Data-Driven Documents
 JavaScript library for manipulating documents based on...
Textalytics – Meaning as a Service
 Textalytics: Meaning as a Service
 Monitoring and analysis
 Publishing tools
 Sear...
Textalytics – Meaning as a Service
 Textalytics: Topics Extraction
 Named entities: people,
organizations, places…
 Con...
Textalytics – Meaning as a Service
 Textalytics: Sentiment Analysis
 Document level classification
 Positive/Negative/N...
Textalytics – Meaning as a Service
 External information
 Wikipedia, linked data
 Predefined resources or
entity disamb...
Textalytics – Meaning as a Service
DAEDALUS, S.A.
@numbatSTV
cabad@daedalus.es
info@textalytics.com
info@daedalus.es
http:...
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Tracking Buzz and Sentiment for Second Screens - Daedalus - ACM TVX 2014

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Presentation about "Numbat - Tracking Buzz and Sentiment for Second Screens" delivered by Textalytics/Daedalus at the ACM TVX 2014 conference (Newcastle, UK)
Textalytics is now MeaningCloud http://www.meaningcloud.com/

Published in: Technology

Tracking Buzz and Sentiment for Second Screens - Daedalus - ACM TVX 2014

  1. 1. Tracking Buzz and Sentiment for Second Screens Newcastle upon Tyne, 25th - 27th June, 2014 Carlos Abad Sánchez Daedalus ACM International Conference on Interactive Experiences for Television and Online Video #tvx2014
  2. 2. Textalytics – Meaning as a Service  Social TV  Viewers  TV Channels  Numbat tool  Elasticsearch  D3.js  Textalytics  Topics extraction  Sentiment analysis  Development and future work Contents Numbat – Tracking Buzz and Sentiment for Second Screens
  3. 3. Textalytics – Meaning as a Service  Viewers:  Real time visualizations on twitter conversations  Overall sentiment of the audience on each player / character Social TV Numbat – Tracking Buzz and Sentiment for Second Screens
  4. 4. Textalytics – Meaning as a Service  TV Channels  Metrics of social audience  Measure sentiment of the audience on characters  Browse conversations Social TV Numbat – Tracking Buzz and Sentiment for Second Screens
  5. 5. Textalytics – Meaning as a Service Not just TV Numbat – Tracking Buzz and Sentiment for Second Screens
  6. 6. Textalytics – Meaning as a Service  Numbat tool  Embeddable widgets for Second Screen apps, websites…  Management dashboard for program / event / character definition  Twitter streaming tracker which focus is on these defined entities  Search engine indexing comments for real time search, faceting and aggregating conversations on entities, time, topics… Numbat tool Numbat – Tracking Buzz and Sentiment for Second Screens
  7. 7. Textalytics – Meaning as a Service  Elasticsearch  Flexible and powerful open source, distributed, real-time search and analytics engine.  Used for indexing twitter streams and real time aggregating comments on different topics, by time or sentiment. Numbat tool Numbat – Tracking Buzz and Sentiment for Second Screens
  8. 8. Textalytics – Meaning as a Service  Elasticsearch features  Real time data and analytics  Distributed architecture with high availability  Full text search  Document oriented (structured JSON) and schema free  Restful API  Build on top of apache lucene Numbat tool Numbat – Tracking Buzz and Sentiment for Second Screens
  9. 9. Textalytics – Meaning as a Service  Elasticsearch aggregations  Facets provide a great way to aggregate data within a document set context Numbat tool Numbat – Tracking Buzz and Sentiment for Second Screens
  10. 10. Textalytics – Meaning as a Service  Elasticsearch aggregations  Facets provide a great way to aggregate data within a document set context  Aggregations allow faceting over facets  Two types: bucketing or metrics  Nested, terms, range, histogram, geo distance… Numbat tool Numbat – Tracking Buzz and Sentiment for Second Screens
  11. 11. Textalytics – Meaning as a Service  D3.js: Data-Driven Documents  JavaScript library for manipulating documents based on data.  HTML, SVG and CSS.  “D3 allows you to bind arbitrary data to a Document Object Model (DOM), and then apply data-driven transformations to the document”. Numbat tool Numbat – Tracking Buzz and Sentiment for Second Screens
  12. 12. Textalytics – Meaning as a Service  Textalytics: Meaning as a Service  Monitoring and analysis  Publishing tools  Search applications  Virtual assistants Complete set of APIs. Easy to learn, use and integrate. Textalytics Numbat – Tracking Buzz and Sentiment for Second Screens
  13. 13. Textalytics – Meaning as a Service  Textalytics: Topics Extraction  Named entities: people, organizations, places…  Concepts: significant keywords  Time / Money / Phone numbers expressions and alphanumeric patterns  URIs  Quotations  Organize and browse social conversation by topic Textalytics Numbat – Tracking Buzz and Sentiment for Second Screens
  14. 14. Textalytics – Meaning as a Service  Textalytics: Sentiment Analysis  Document level classification  Positive/Negative/Neutral  Subjective/Objective  Tailored for short texts  Handles twitter jargon: RT, @, #, , spelling errors, disfluence  Other features  Entity level sentiment  Segment level sentiment Textalytics Numbat – Tracking Buzz and Sentiment for Second Screens
  15. 15. Textalytics – Meaning as a Service  External information  Wikipedia, linked data  Predefined resources or entity disambiguation and linking  Clustering algorithms  Spam filtering Development and future work Numbat – Tracking Buzz and Sentiment for Second Screens
  16. 16. Textalytics – Meaning as a Service DAEDALUS, S.A. @numbatSTV cabad@daedalus.es info@textalytics.com info@daedalus.es http://textalytics.com http://www.daedalus.es Numbat – Tracking Buzz and Sentiment for Second Screens Contact

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