13. (in USD)
Salary Ranges of Chinese Internet Users
Source: CNNIC
1300 Plus
830 -1300
500 - 830
300 - 500
250 - 300
160 - 250
80 - 250
80 or less
No income
26. How many have mobile access?
Source: CNNIC, IDC
0
50
100
150
200
250
300
350
400
450
500
2009 2010 2011 2012 2013
U.S.
China
Number of Mobile Internet Users (in million)
28. How Powerful Social Media Is ?
• A reporters advocated via
Weibo in April 2011
• Raised USD 2.8 million in 9
months
• China’s State Council
launched National Free Lunch
Pilot Program in 2011
30. How Powerful Social Media Is ?
• April 5th, 2014: Sina Weibo filed with the SEC to
sell 20 million shares at a price of $17 to $19 a
share in an IPO that could raise as much as
US$380 million.
• May 2000: Sina Corp succeeded in raising
US$68 million in Nasdaq.
Source: CNN
31. How Powerful Social Media Is ?
“I have brought this upon
myself. A mistake is a
mistake. This has nothing to
do with anyone else.
Today, I am willing to
accept all the
consequences. ”
1,236,366
Repost
1,920,471
Comment
32. Partnership
Jan. 2014
• WeChat: 270 million active users
• WeChat users can bind LinkedIn profiles to
WeChat account
Feb. 9, 2014
• LinkedIn launched a
Chinese-language website
Source: Edelman Digital
33. Partnership
Derek Shen, President of LinkedIn China
• 3 rules: follow gov’t restrictions; be transparent
about how those restrictions affect the user and
the site; protect users’ data.
• Biggest obstacle isn’t censorship, but culture
Source: Tech in China
34. Partnership
Feb. 19, 2014
• Facebook bought Whatsapp for $19 billion
• The deal is the world's largest tech acquisition
since Time Warner's (NYSE: TWX) $124 billion
merger with AOL in 2001
• Whatsapp is a relative non-player in China –
Doug Young, South China Morning Post
Source: Business Insider
35. Partnership
October 9, 2012
• Sina Weibo was added as an app to
dashboard
April 25, 2013
• Tencent Weibo Joined HootSuite App
Director
Mar 31, 2014
• Refreshed set of Chinese app integrations in
its App Directory: Sina Weibo, Tencent
Weibo
• Sina Weibo and Tencent Weibo Analytics.
36. What We Have Done
- Chinese Social Media Data
No. of Tweet No of Following No. of Follower
0 160 / / / /
144 299 1006 201 213 4105
205 296 294 287 294 287
31 184 146 18 30 45
Jan 31 – May 6
37. What We Have Done
- Chinese Blog
http://blog.sina.com.cn/dr4ward
38. What We Have Done
– Sina Verification
http://weibo.com/dr4ward
39. What We Have Done
– Tencent Verification
http://t.qq.com/DR4WARD
40. What We Have Done
– Renren
http://www.renren.com/509385770
41. Next Step
Need more experiments in different content
More time to observe popularity of different
content
More interaction with followers
Encourage other people to try themselves
More visual and images
42. Our recommendations in using
Chinese Social
Mandarin speaker
Make difference in different platforms
Chinese Weibo allows 140 Chinese
characters, which equals 280 letters
Hashtag in Chinese social media needs
Hashtags on both side of keyword
What should never been talked: religion and
politics
Interaction and Internet language are highly
needed