Dm update rogil_presentatie

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situering van euetracking binnen de bredere context van hat actuele marktonderzoek door Rogil Field Research, gepresenteerd op het DM Update seminar van het DM Institute.

Business

DM-UPDATE: EYE-TRACKING

Ludovic Depoortere – ROGIL SENSORY & MARKETING RESEARCH

BASIC FEELINGS BEHAVIOURAL REFLECTION
UNCONSCIOUS UNCONSCIOUS CONSCIOUS

FIGHT OR FLIGHT TAKE/ADAPT ACTION PROVIDE REASONING

NEO CORTEX
LIMBIC SYSTEM RATIONAL
EMOTIONAL

OLDEST BRAIN
VISUAL SENSORIAL

HOEVEEL WOORDEN LEES JIJ IN EEN SECONDE ?

Iris Pupil
Hoornvlies
Voorste oogkamer Achterste oogkamer
Lens

Netvlies
Vaatvlies
Harde oogrok
Glasachtig lichaam

Blinde vlek

Optische zenuw
Gele vlek & Fovea centralis

EYE MOVEMENT REGISTRATION

Soorten heat maps

Relative
View Points
fixation length

KIJKVOLGORDE
De respondenten bekijken eerst het gedeelte met de tekst in het midden. Daarna
kijken ze naar de hoofding van de brief om vervolgens onderaan de brief te eindigen.

4 3
5
2

1
7
6
8 9
10

KEY RESULTS – B2B
WHAT ARE KEY FOCUS POINTS, WHAT ARE “BLIND” SPOTS?

2 Titles / Bold font: Both the titles as the words that are printed in bold receive a lot of
attention in all tested types of communication.

Be
consistent

Show us
Use
what to
contrast
DO !

No
scrolling
please !

KISS

What we
Do the
see =
“Reality
What we
check”
learned !

Image >
Text

KEY MESSAGE

BE CREATIVE !
BUT DON’T FORGET WE ARE HABIT DRIVEN BEINGS

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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

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Dm update rogil_presentatie

1. DM-UPDATE: EYE-TRACKING Ludovic Depoortere – ROGIL SENSORY & MARKETING RESEARCH

3. BASIC FEELINGS BEHAVIOURAL REFLECTION UNCONSCIOUS UNCONSCIOUS CONSCIOUS FIGHT OR FLIGHT TAKE/ADAPT ACTION PROVIDE REASONING NEO CORTEX LIMBIC SYSTEM RATIONAL EMOTIONAL OLDEST BRAIN VISUAL SENSORIAL

6. HOEVEEL WOORDEN LEES JIJ IN EEN SECONDE ?

7. 3 tot 7 woorden

8. “DO AS I DO, NOT AS I SAY”

9. WHY INVEST IN RESEARCH ? 9

10.

11. TECHNOLOGIE

12. Iris Pupil Hoornvlies Voorste oogkamer Achterste oogkamer Lens Netvlies Vaatvlies Harde oogrok Glasachtig lichaam Blinde vlek Optische zenuw Gele vlek & Fovea centralis

13. OOGBEWEGINGEN Fixatie Saccade

14. EYE MOVEMENT REGISTRATION Soorten heat maps Relative View Points fixation length

15. WHY GIVE CONSUMER TASKS ?

16. ACTUEEL: POLITIEKE MAILINGS !?

17.

18.

19. KIJKVOLGORDE De respondenten bekijken eerst het gedeelte met de tekst in het midden. Daarna kijken ze naar de hoofding van de brief om vervolgens onderaan de brief te eindigen. 4 3 5 2 1 7 6 8 9 10

20. TOEGEVOEGDE WAARDE PAGINA 2 ?

21. CASE BELGACOM DIRECT E-MAIL

22.

23. KEY RESULTS – B2B WHAT ARE KEY FOCUS POINTS, WHAT ARE “BLIND” SPOTS? 2 Titles / Bold font: Both the titles as the words that are printed in bold receive a lot of attention in all tested types of communication.

24. BRAND RECALL !? 62 % < 81 % (BM)

25. KEY RESULTS – B2B WHAT ARE KEY FOCUS POINTS, WHAT ARE “BLIND” SPOTS? 1 Branding: The Belgacom logo is not very contrasting the online newsletters (corner) 25

26. CASE VICTORIA SECRET

27.

28. BRON: DE STANDAARD / EYESEE

29. ROGIL HEATMAP (RELATIVE ATTENTION)

30. WHAT DOES THIS MEAN FOR YOU?

31. Be consistent Show us Use what to contrast DO ! No scrolling please !

32. KISS What we Do the see = “Reality What we check” learned ! Image > Text

33. KEY MESSAGE BE CREATIVE ! BUT DON’T FORGET WE ARE HABIT DRIVEN BEINGS

34. L.Depoortere@rogil.eu