Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Content Marketing Social Media Marketing Email Marketing Influencer Marketing Data Analytics and Measurement

1. "Digital Marketing: Harnessing the
Power of the Online World"
-IKEEN TECHNOLOGIES

2. Introduction to Digital Marketing
● Define digital marketing and its significance in the modern business
landscape
● Explain how digital marketing helps businesses reach and engage
their target audience effectively

3. Key Elements of Digital Marketing
❖ Discuss the essential components of a comprehensive digital marketing
strategy, including:
➢ Search Engine Optimization (SEO)
➢ Pay-Per-Click Advertising (PPC)
➢ Content Marketing
➢ Social Media Marketing
➢ Email Marketing
➢ Influencer Marketing
➢ Data Analytics and Measurement

4. Benefits of Digital Marketing
➔ Wider reach and global audience
➔ Targeted and personalized marketing campaigns
➔ Cost-effectiveness compared to traditional marketing
methods
➔ Real-time measurement and tracking of campaign
performance
➔ Improved customer engagement and brand loyalty.

5. Digital Marketing Channels and Tactics
❏ Search engine marketing (SEM)
❏ Social media advertising
❏ Display advertising
❏ Video marketing
❏ Mobile marketing
❏ Native advertising
❏ Affiliate marketing

6. VISIT US FOR MORE
https://ikeentechnologies.in/