Alignment & Accountability: Being The Broker Between Marketing & Sales
1. Alignment & Accountability: Being
The Broker Between Marketing &
Sales
Kent Venook
Vice President, Sales Development
Talkdesk
2. • Kent Venook
• University of Arizona
• Degree in Finance
• CRE – 10 years as a broker/AVP
• Became a BDR at age 30
• Grew Apttus team from 4 to 100+
• Growing the Talkdesk team from 6 to 50+
About KV
4. “I don’t even know what the
BDRs do.”
- Vice President, Sales
5. “The BDRs don’t follow up and
can’t convert.”
- Director, Demand Gen
6. •Promoted to manager (YAY!!!)
•Director leaves Apttus
•Kill the BDR team (Boooo!)
•No alignment or accountability
•1 month to turn it around
Quick Recap
7. Talkdesk Proprietary & Confidential
Call Your Own BS!
• How often do your SDRs/AE meet?
• What is the average per week?
Talkdesk Proprietary & Confidential
8. Talkdesk Proprietary & Confidential
Call Your Own BS!
• How often do your SDRs/AE meet?
• What is the average per week?
Talkdesk Proprietary & Confidential
Source: ISDC State of Sales Development Report
9. Talkdesk Proprietary & Confidential
Call Your Own BS!
• Teams that meet once a week attain
20% higher quota
• There’s a principle here; When you
meet more often with your peers it
creates success
• How often do you meet with your
sales/marketing leaders?
Talkdesk Proprietary & Confidential
Source: ISDC State of Sales Development Report
10. RVP Report
• Areas of focus
• Pipeline by stage
• Opportunities to improve
• Quality of opportunities
• Feedback
11. VP of DG Report
• Speed to lead
• Touches per lead
• Lead status distribution
• Opportunities to improve
• Feedback
16. Stop The Blame Game
The 90
•Identify the issues
•Come up with a plan
•Present your solution
•Is there anything that you think I am missing?
The 10
•What can your team do to help support this
plan?
18. Get An Arbitrator
• 1000+ sales, marketing & ops leaders
Polled my network
• How many sales development leaders
involve ops when creating and
communicating SLAs?
Question