Power point slides on Maruti Suzuki

1. MINOR PROJECT
ON
SUSTAINABILITY OF MARUTI SUZUKI
BY
DEVASHISH KASHYAP
A3906418249(C-22)
UNDER THE GUIDENCE
OF
MR.GAURAV SHREEKANT
AMITY SCHOOL OF BUSINESS

2. •Maruti Suzuki India Limited, previously called Maruti Udyog Limited, is a vehicle
manufacturer in India. It's a 56.21 % owned subsidiary of the Japanese automobile and bike
manufacturer Suzuki Motor Corporation.
•As of July 2018, it would a marketplace proportion of 53 % of the Indian passenger car mark.
•An increase in the sales was clearly visible and it was by around fourteen percent .The
increase in the domestic sales was by 14.5%.
•The economic growth in 2018-2019 is seen to be higher as compared to the year 2017-2018.
•Maruti Suzuki India Ltd. has its existence in all the states of India. There are more than three
thousand service workshops in around 1,600 cities.
•The Manesar facility was established in the year 2001 and it occupies an area of over 600
acres.
• The facility at Manesar produced near about 8,00,000 vehicles in a single year. Maruti’s
production plant which is located at Gujarat began its functioning in February 2017. Currently
, the capacity of the plant is nearly 250,000 units in one year.
•

3. •In the fiscal year 2018-2019, Maruti saw an increasingly sales growth and this was the fourth
time in a row but there was quite slow growth in the market.
•The reason might be the main aim of Maruti on the reinforcement of the base during the
previous years.
•In the previous four years almost double sales were seen than in the year 2018-2019, sales
channel called NEXA was also introduced which sells highly valued, highly rated car models like
Baleno, Ignis and S-Cross.
•An increase in the sales was clearly visible and it was by around fourteen percent .The increase
in the domestic sales was by 14.5%.
•The economic growth in 2018-2019 is seen to be higher as compared to the year 2017-2018.

4. •More than 50 % of executives consider sustainability - the control of environmental, social, and
governance problems - "very" or maybe "extremely" crucial in a broad range of areas, including
new product growth, reputation developing, and in general business strategy, based on the most
recent McKinsey survey.
•This particular survey explored exactly how companies define sustainability, the way they
manage it, the reason they take part in activities related to sustainability, and just how they assess
in addition to communicate the engagement.
•Businesses are actually described as being most interested with sustainability if their executives
say sustainability is actually a top three concern of their CEOs' agendas, it's formally embedded
in business practices, and that the companies of theirs are actually "very or "extremely" effective"
at handling it.

5. The very first step towards tackling the issue was with the
introduction of the environment policy which conveys Maruti
Suzuki’s commitment towards
1. reducing the pressure on environment
2. working collaboratively with its customers, suppliers, and the
surrounding communities
3. Controlled usage of natural resources
As a strategy, Maruti Suzuki has adopted the ISO 14001 standard
and promotes it among its Tier-1 suppliers as well. The company
also ensures compliance with Biomedical Waste Management
Rules, 2016.

6. 1 8Ma7ruti Suz%uki India
LOCAL TIER-I SUPPLIERS
Sustainability Highlights
Product Safety & Emissions
696,756
s
to
a
nn
v
es
ed
since 2006 due to alternative
clean & fuel-efficient technologies
20%
Total Effective Control Technology
increasing fuel efficiency & passenger safety
TECT Based Platforms in New Models
weighted
average
IMPROVEMEN
T
since 2005 for entire fleet Baleno RS & Ignis
Green Procurement

7. A literature review or narrative review is a type of review article. A
literature review is a scholarly paper that presents the current
knowledge including substantive findings as well as theoretical and
methodological contributions to a particular topic.
• Phudang Ronghangpi A Bhowal(2020)
• Tapan Sahoo, D.K. Banwet(2015)
• Verma, C.V. Kumar(2014)
• Springer(2013)
• Mustaq Babbar, Salar Atif(2015)
• F. Becker(2012)
• Shafulla(2016)
• Daly Paulose(2017)
• Vijaylakshmi(2013)
• Ratna Sen (2011)
• Becker(2009)
• Butala(2012)
• Lokhande ,Vishal Rana(2016)
Research Objectives
• Modernizations of the Indian Automobile
Industry.
• Production of fuel-efficient vehicles to
conserve scarce resources.
• Production of large number of motor vehicles,
which was necessary economic growth.

8. Research methodology is the specific procedures or
techniques used to identify, select, process, and analyse
information about a topic. In a research paper,
the methodology section allows the reader to critically
evaluate a study's overall validity and reliability.
In the present paper the various Research method(secondary data)
used were:-
• Understanding the feedback of the customers online published.
• I went through articles posted online, papers published by authors and
reports
• Understanding the Case Studies
• Reading and understanding various abstracts sustainability report.

9. Strengths
• Maruti Udyog limited (MUL) is in
a leadership position in the market
with a market share of 48.74.
• MUL is the
first automobile company to start
second hand vehicle sales through
its True-value entity.
• MUL has good market share and
hence it’s after sales service is a
major revenue contributor.
Weakness
• Low interior quality inside the cars
when compared to quality players
like Hyundai and other new
foreign players like Volkswagen ,
Nissan etc.
• Government intervention due to
having share in MUL.
• Younger generations started
getting a great affinity towards
new foreign brands.
Opportunities
• MUL has launched its
LPG version of Wagon R
and it was a good move
simultaneously.
• MUL can start R&D
on electric cars for a
much better substitute of
the fuel.
• Export capacity of the
company is giving new
hopes in American and
UK markets.
Threats
• Launch of
Hyundai’s H800
may result in the
decline of Alto
sales.
• MUL recently
faced a decline in
market share from
its 50.09% to
48.09 % in the
previous year.
• Ford has shown a
considerable
increase in market
share due to its
Figo.

10. FINDINGS
• 30% of the respondents were used Maruti Suzuki car 2-4 years.
• 88% of the respondents were using Swift.
• 84% of the respondents were familiar with other.
• 48% of the respondents were influenced on the brand name of the car.
• 62% of the respondents were quite familiar with the hatch back segment.
• 56% of the respondents know about Maruti Suzuki through TV& Newspaper Ad.
• 30% of the respondents were ranked factor as Brand name.
• 68% of the respondents were mostly agreeing that Maruti Suzuki brand gives status.
• 38% of the respondents were opinion that the efficiency of car was very good.
• 74% of the respondents were quite familiar with the safety measures of Maruti Suzuki.
• 62% of the respondents were agreeing the satisfaction of colour variance.
• 100% of the respondents were saying celebrities were influencing the advertisement.
• 48% of the respondents were frequently aware about the promotional activities.
• 66% of the respondents were saying maintenance cost of Maruti Suzuki were high.
• 92% of the respondents were saying that they were not uncomfortable with their car.
• 52% of the respondents were agreeing the Maruti Suzuki’s value for the price in the
•Hatch back segment.

11. CONCLUSION
The vehicle business is seen as an engine of budgetary advancement in the country. Maruti Suzuki has exhibited that it is
continually before its opponents as a result of steady advancements and mechanical overhauls. The association has developed
a benchmark of enormity due to the inventive work activity, considering the way that Maruti Suzuki acknowledges that this
activity will engage it to offer preferred and normally welcoming things over the customer with complete satisfaction. The
natural introduction of Maruti Suzuki is extremely perpetual. Given the growing sell from vehicles, the association has
displayed an impelled course of action engine into its vehicles, which has diminished CO, THC and NOX gas releases.
Concerning money related execution, Maruti Suzuki's experiences on family unit bargains, Export, from a year prior exhibit
that Maruti Suzuki is up 'til now the pioneer in the Indian vehicle part.