Report on Maruti Suzuki and its sustainability report

1. MARUTI SUZUKI
SUSTAINABILITY REPORT
Amity University Uttar Pradesh
In partial fulfillment of the requirements for the award of the degree
of
Bachelor of Business Administration
by
DEVASHISH KASHYAP
A3906418249
Under the guidance of
Mr. GAURAV SHREEKANT
AMITY SCHOOL OF BUSINESS
AMITY UNIVERSITY UTTAR PRADESH

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Declaration
I, Devashish Kashyap, student of BBA (Section-C) hereby declare that the project titled
“MARUTI SUZUKI SUSTAINABILITY” which is submitted by me to Department Business
Administrative, Amity School of Business, Amity University Uttar Pradesh, Noida, in partial
fulfillment of requirement for the award of the degree of Bachelor Business Administration, has
not been previously formed the basis for the award of any degree, diploma or other similar title
or recognition.
The Author attests that permission has been obtained for the use of any copyrighted material
appearing in the Dissertation / Project report other than brief excerpts requiring only proper
acknowledgement in scholarly writing and all such use is acknowledged.
Date: __________
Devashish Kashyap
A3906418249
BBA GENERAL (2018-21)

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CERTIFICATE
This is to certify that Mr Devashish, student of BBA General in has carried out work presented
in the project of the work entitle ’’SUSTAINABILITY REPORT OF MARUTI SUZUKI” as
a part of Second year program of Bachelor of Business Administration from Amity University,
Uttar Pradesh, Noida under my supervision.
_________________________
MR. GAURAV SHREEKANT
Amity School of Business
Amity University, Noida (Uttar Pradesh)

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ACKNOWLEDGEMENT
The satisfaction that accompanies that the successful completion of any task would be
incomplete without the mention of people whose ceaseless cooperation made it possible, whose
constant guidance and encouragement crown all efforts with success. I would like to thank
Prof (Dr) JK SHARMA, Head of Department-CSE, and Amity University for giving me the
opportunity to undertake this project. I would like to thank my faculty guide Mr. GAURAV
SHREEKANT who is the biggest driving force behind my successful completion of the project.
He has been always there to solve any query of mine and also guided me in the right direction
regarding the project. Without her help and inspiration, I would not have been able to complete
the project. Also I would like to thank my batch mates who guided me, helped me and gave
ideas and motivation at each step.
Devashish Kashyap

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Abstract
Maruti Suzuki India Limited is India's first and most prominent manufacture of vehicles. To fulfill the
need of a wide extent of clients, the affiliation has a course of action of brands in its container,
loosening up from the standard Maruti 800 vehicle to the impeccable Swift hatchback, the SX4 and the
utility vehicle. extravagance sport (SUV) Grand Vitara. The affiliation has gotten various
differentiations and accomplishments because of its steady enhancements and creative sorts of
progress. Today, the affiliation is staggeringly worried over shielding the earth from vehicle
debasement, which has understood the dispatch of its incited K-game-plan motors. Regardless of
savage test, Maruti Suzuki India Limited is beginning at now considered the goliath vehicle pioneer
because of its amazing cash related, natural and social execution. The clarification behind this article is
to survey the demonstration of Maruti Suzuki India Limited with respect to the affirmation, courses of
action, age and plans systems.

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TABLE OF CONTENTS
S.NO TOPIC PAGE
1 INTRODUCTION 8
2 AFFILIATION WITH
SUZUKI
9
3 SUSTAINABILITY OF
MARUTI SUZUKI
12
4 LITERATURE REVIEW 13
5 RESEARCH
OBJECTIVE
19
6 RESEARCH
METHODOLOGY
20
7 RISK MANAGEMENT 21
8 FUTURE SCOPE 22
9 CHALLENGES FACED 23
10 SWOT ANALYSIS 25
11 FINDINGS 31
12 CONCLUSION 32
13 BIBLOGRAPHY 33
14 PLAG CERTIFICATE 35

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INTRODUCTION
Maruti Suzuki India Limited, previously called Maruti Udyog Limited, is a vehicle manufacturer
in India. It's a 56.21 % owned subsidiary of the Japanese automobile and bike manufacturer
Suzuki Motor Corporation. As of July 2018, it would a marketplace proportion of 53 % of the
Indian passenger car mark. Maruti Suzuki manufactures as well as sells famous automobiles
together with the Ciaz, Ertiga, Wagon R, Alto K10 and Alto 800, Swift, Celerio, Swift Dzire,
Baleno and Baleno RS, Omni, baleno, Eeco, Ignis, S Cross, Vitara Brezza and lately released
S- Presso small SUV. The corporation is sincerely headquartered at New Delhi. In May 2015, the
corporation produced its 15,00,00,00 car in India.
Maruti Udyog Limited changed into created by using the Government of India in 1981, simply to
merge with the Japanese vehicle organization Suzuki in October 1982. The first actual
production manufacturing facility of Maruti become hooked up in Gurugram,Haryana.

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Affiliation with Suzuki
In 1982, a license and joint task settlement changed into signed among Maruti Udyog Ltd, and
Suzuki of Japan. In the beginning, Maruti Suzuki became frequently an importer of automobiles.
In India's closed marketplace, Maruti received the proper to import 40,000 absolutely built up
Suzuki in the very first 2 years, as well as after that the primary aim turned into the use of 33 %
indigenous elements. This dissatisfied the location manufacturers drastically.
There turned into additionally some of issues that the Indian marketplace become way too little
to take in the relatively huge production planned via Maruti Suzuki, with the federal government
really considering adjusting the petrol tax and lowering the excise duty with the intention to
improve income. In 1984, the Maruti Van that have the equal three cylinder engine because the
800 changed into released as well as the established potential of the plant in Gurgaon reached
40,000 units.
In 1985, the Suzuki SJ410 based Gypsy, a 970 cc 4WD off road vehicle, was launched. In 1986,
the original 800 was replaced by an all new design of the 796 cc hatchback Suzuki Alto as well
as the 100,000th vehicle was created by the company. In 1987, the company began exporting to
the West, when good deal of 500 vehicles have been sent to Hungary. By 1988, the capability of
the Gurgaon plant was increased to 100,000 units per annum.

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SALES AND SERVICE NETWORK
Maruti Suzuki has 3,598 sales stores across 1,861 towns in India. The corporation is designed to
double the sales of its community to 4,000 shops by 2020. Maruti's dealership network is
absolutely larger than that of sufficient known corporations mixed. Service is simply a enormous
revenue generator of the enterprise. The majority of the service stations are certainly treated on
franchise basis, in which Maruti Suzuki trains the neighborhood team of workers. Additionally,
The Express Service stations are gift, sending throughout their repair male to the automobile in
case it's far from an ordinary service center.
Business Sustainability
Company sustainability, likewise referred to as business sustainability, is actually the
management as well as coordination of environmental, financial and social demands and issues
to ensure ongoing, ethical, and responsible success.
In a broader context, social, economic and environmental demands are actually regarded as the 3
pillars of sustainability. Within the company world, they're at times called the triple bottom line.
The idea is actually a departure from the standard idea of the bottom line, which evaluates all
initiatives in phrases of the short-term effect of theirs impact on profits.
In conventional company cultures, environmental and social concerns have usually been
regarded as to conflict with financial objectives. Depletion of non renewable online resources,
for instance, is clearly not really a sustainable practice. The objective of sustainability requires a
far more lengthy timeline for return on investment (ROI) but as soon as first investments are
actually made, they are able to really result in increased profitability.

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• How companies manage sustainability
More than 50 % of executives consider sustainability - the control of environmental, social, and
governance problems - "very" or maybe "extremely" crucial in a broad range of areas, including
new product growth, reputation developing, and in general business strategy, based on the most
recent McKinsey survey.
One Yet corporations aren't going for a proactive approach to looking after sustainability: just
approximately thirty % of executives say the groups of theirs deliberately are seeking
opportunities to spend money on sustainability or perhaps embed it within the business practices
of theirs, for instance.
This particular survey explored exactly how companies define sustainability, the way they
manage it, the reason they take part in activities related to sustainability, and just how they assess
in addition to communicate the engagement.
Businesses are actually described as being most interested with sustainability if their executives
say sustainability is actually a top three concern of their CEOs' agendas, it's formally embedded
in business practices, and that the companies of theirs are actually "very or "extremely"
effective" at handling it.

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• Why companies engage in sustainability
One possible reason a lot of businesses do not make an effort to address sustainability even with
the attention given to it by some consumers and the media and investors is the fact that many
people have no clear meaning of it. Despite this assortment of definitions, most respondents see
sustainability as producing true value: 76 % of executives say sustainability contributes
favorably to shareholder value in the very long term, along with 50 % see short term value
creation.
The difference of
perspectives on long-term
and brief- value advent might
be describe in component by
the truth that constructing
popularity is sincerely in a
category of its own while in
evaluation to some other,
greater instantly monetary
elements for engagement like
function with the company's business goals or even enhancing operational performance.

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• Sustainability of Maruti Suzuki
Maruti Suzuki publishes its Sustainability Report yearly. The company 's ninth Sustainability
Report is designed for the period from 1st April, 2016 to 31st March, 2017.
The organisation publishes its Sustainability Report yearly. This document has been geared up as
in keeping with GRI G4 hints, according with' Core' reporting. Following procedure details the
method used by the Company for outlining articles in addition to factor barriers for article
instruction.
The file is simply positive as well as proven through an impartial warranty provider, DNV GL
Business Assurance India Pvt. Ltd. As in step with AA1000AS (2008) requirements. There's an
inner approval system in the Company for appointment of the outside assurance provider for
Sustainability Report. The warranty declaration is furnished at the cease of this precise phase.

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Literature Review
Phudang Ronghangpi A Bhowal(2020) wrote the affiliation changed into installation in 1981.
A joint enterprise expertise became separate among the association of India and Suzuki Motor
Corporation (SMC), Japan in 1982. The association modified right into a accomplice of SMC in
2002. To the degree volume of age and publications of motion, the affiliation is beginning at now
the great fortification of SMC. SMC starting at now holds 56.21% of its desirable role. It is an
open obliged association and its offers are exchanged at the National Stock Exchange (NSE) and
the Bombay Stock Exchange (BSE).
Tapan Sahoo, D.K. Banwet et.al (2015) wrote about the affiliation has two pushed making
working environments organized in Gurugram and Manesar in Haryana, with a consolidated
yearly age limit of around 1.58 million units for consistently. Al together fit lean social event
structures got together with a skilled and mixed workforce lead to the creation of solid and
quality things. Suzuki Motor Gujarat Private Limited (SMG), a partner of SMC, was set up in
Hansalpur, Gujarat to satisfy making business territory necessity for the affiliation's things and
has been operational since 2017. With this new office, a most extreme of extra yearly time of 0.5
million units has been made accessible, passing on the joined creation ability to some degree in
excess of 2,000,000 units. The SMG plant is loosening up its age ability to 0.75 million units by
2020. The Company is liable for the course of action and stream of the units passed on at the
SMG plant in Gujarat.

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Verma, C.V. Kumar (2014) wrote about the affiliation's joined innovative work (R&D) focus
in Rohtak in Haryana has forefront working environments for thing improvement, testing and
evaluation. It has 31 km of vehicle test tracks which duplicate different genuine areas. Impact,
prevention, quality and NVH testing research workplaces have been set up and are routinely
resuscitated. The key updates of the R&D focus include:
• New work environments for discharge reduction and security.
• New bleeding edge electromagnetic closeness (EMC) office to test electrical and electronic
structures
• Upgrading test work environments identified with the body.
Springer (2013) the Company is centered around giving eco-accommodating vehicles. The
imperativeness adequacy (FE) upgrades of the new WagonR and the new Ertiga have been
practiced through exercises, for instance, the usage of low contact course with diminished torque
adversity (to reduce scouring), low thickness oil (to diminish mechanical incident), diminishing
the drag coefficient and clever cream vehicle by Suzuki development (SHVS). In addition, new
gateway fixing structures, in perspective on the use of planning materials and the upgrade of the
fixing region, have improved in the new WagonR.

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Mustaq Babbar, Salar Atif (2015) Maruti Suzuki has the greatest arrangements and organization
orchestrate among vehicle creators in India. It had 802 outlets in 555 urban territories and 2,740
assistance workshops in 1,335 urban networks. The Maruti Suzuki organization mastermind fuses
merchant workshops, endorsed help stations and Maruti organization domains.
The going with pie chart indisputably depicts the Maruti Suzuki bargains mastermind.
It is evidence that Maruti Suzuki has a little bit at a time extended its arrangements and
organization sort out. In 2005-2006, the outright arrangements mastermind was 375, while in
2006-2007, the amount of offers frameworks landed at 491. In 2009-2010, the amount of offers
frameworks extended by 121 appeared differently in relation to 2008-2009 and landed at 802. In
the year 2011-12, indisputably the quantity of offers arrange was 1100, an extension of 17.89 %
appeared differently in relation to 2010-11.
F. Becker (2012) Studied approximately Maruti Suzuki is the precept Indian association to have
crossed the ten million preparations mark given that its creation. The affiliation has the greatest
preparations and agency amongst automobile creators in India. In October 2012, Maruti Suzuki
85.46% development in complete scale offers of 1.03,108 motors, that month the affiliation had
recorded family gives of 96002 vehicles diverged from 51,458 vehicles in 2011. In November
2012, the affiliation offered an entire of 1032 cars and round a similar time a year previous, the
association bought 772 motors.
Shafulla (2016) He wrote about Maruti 800 and how it ended its production, and how other
Maruti cars saw a significant jump in demand.Over the last thirty years, Maruti 800 has altered
Indian automotive industry. Maruti 800 is generally regarded as India's most convincing car;
about 2.87 million Maruti 800 were made-up during its production, and millions were sold in
India. During the 1980s and 1990s, the brand was synonymous with Maruti 800. Until 2004, it
remained the top-rated vehicle in India, and then Maruti Alto came in. Output finished in around
thirteen locations in April 2010 including Kanpur, Bengaluru, Hyderabad, Pune, Ahmedabad,
Agra and Surat. There were certain rules in these big places that had to be taken into account and
some of those laws are been followed by and large with serious priority.

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Daly Paulose (2017) He wrote Maruti Suzuki India Ltd. Maruti's case was worried about its
failure in the recent past to occupy several significant areas. MSIL could signal a turning point.
There are some significant turning points which can be observed when different forces like
NEXA interfere. Maruti Suzuki has always maintained its level of customer satisfaction almost
at the top of the board unlike most other car companies and Maruti has always kept a very
respectable place in terms of customer satisfaction and various other criteria by giving them the
utmost priority and not sacrificing quality and feedback systems.
Vijaylakshmi(2013) He wrote that the company's most critical goal is to eradicate the extra
business. Investors ' value generating is critical in assessing a single firm's earnings. The more
popular the EVA means more noteworthy value will be given. This method of measurement is
extremely important for pointing out certain implications. A partnership has been formed
between Return On Capital Employed and balanced at a money basis for charges. Economic
Value Added is a certain portion of a company's money-related execution with the goal of
examining the industry's real financial estimate in general (in this case the car).
Ratna Sen (2011) wrote that Maruti Suzuki India Ltd is considered to be one of India's best
brands, has certainly got the best products, has earned very good customer reviews and in terms
of area, Maruti covers a large part of India. Maruti Suzuki is known for its goods and to meet the
procedures of human resource management. The company does not have a very good working
relationship and in recent years there have been some conflicts between the management and the
employees. That is a relaxed attitude on the part of both the firm and the staff.

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Becker(2009) wrote that during the 1960s and 1970s Maruti Suzuki had begin with the
motorbike production Maruti enjoyed and continues to enjoy a good reputation in terms of the
car production. . In 1981, the firm signed its first business tie-ups with the General Motors
Corporation. 1982 saw the Maruti and Pakistan’s friendly relation. Over the years the mentioned
automobile brand enjoyed a good relation with Spain, Canada, New Zealand, Columbia and
Egypt. During the 1990, ties ups with Korea, China, Vietnam and Myanmar were also there.
There have certainly been growing tie ups of Maruti Suzuki with various other countries which
have encouraged globalization. There have been rapid profits that the industry in general and the
Maruti Company in general been made and also a lot of competition has been set up by Maruti
for other leading automobile companies.
Maruti Suzuki has expanded over the years. There were various other agreements been signed
between Maruti Suzuki and various company.
What actaully makes Maruti Suzuki unique is its product quality, feedback system and the ability
to respect the client’s decision.
Butala (2012) wrote that The money spent on the capital is important in choosing a capital and
making finances . The main aim of the budget looking includes spending the right cost on the
capital. For this the procedure for taking into account the cost of capital was looked upon the
firm. In order to look upon it carefully the experts have taken into account the case of Maruti
Udyog Ltd. They did a detailed analysis of the Cost of Capital of Maruti for a period of six years.
That is from 2004-2010.Certain optional information has been gathered by the experts. The
information have been evaluated by the method of Model and book keeping proportion. A
contrast between CAPM and the development model was been done. CAPM was seen to be
better than the development model.

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Lokhande ,Vishal Rana(2016) wrote into account the various promotion techniques of Maruti
Suzuki India Ltd. They analyzed that Globalization has opened new opportunities but the market
is as yet covered with certain dangers and a lot of competition . Taking this under notice, a
strategic promotional technique must be taken into account which can help to increase the
demands of the vehicles.Advertisements is one of the method which can be taken into
consideration for this. Today because of various promotional techniques , Maruti Suzuki has
become the major dealer of automobiles in India. Maruti Suzuki had considered different
promotional techniques like Advertising, Distribution procedures to incerase the demands in the
market.

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Research Objective
Maruti Suzuki is considered to be one of the best brands in India has got certainly best products , it
has received a very good feedback from the clients and in terms of area, Maruti covers a large
portion of India. Maruti Suzuki is trusted for it’s products and for fulfilling Human Resource
Management procedures and Sustainability
Maruti Suzuki is an important automobile brand and has faced several challenges . Maruti Suzuki
has developed a lot over the years and has brought in the indian economy .
It represents around 50 percent of all the total offers which were been made in the year 2012. The
domestic sales of Maruti Suzuki was near about 37 percent in the year 2012.
Maruti Suzuki has been working extremely well in providing the best of the service to the buyers.
Maruti Suzuki is almost a brand name now and in order to form such a reputation it takes a series
of efforts with taking this factor into consideration that the quality is not to be compromised and to
stick to the best of the quality.
Some of them studied that one of the predominant problems of handling an organization is the
management of running capital. The issues like the large funding in the capital and if working
capital is used efficiently in India or not. Hard work had been done to analyse the working capital
in India
.

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Research Methodology
Research methodology involves explicit strategies that are adopted in research procedures to
gather, collect and evaluate data. It defines those tools that are used to gather relevant
information in a specific research study. Surveys, questionnaires and interviews are the
common tools of research. In other words, the process used to collect information and data for
the purpose of making business decisions. The methodology may include both present and
historical information (research methodology, n.d.).
It is mainly of two types:
1. Primary
2. Secondary
Primary research is the research we conduct our self or hire someone to do it. It involves going
directly to a source- customers, potential customers, respondents, citizens etc.- to ask
questions and gather information. Examples of primary research are:
• Interviews
• Surveys
• Questionnaires
• Focus groups
• Visits to competitors’ location
• Visits to the site
Secondary research is a research that has already been gathered, compiled and published by
others. It includes:
• Reports
• Studies by govt. agencies, trade associations or other businesses in your industry
• Anything available online, in books, articles etc.

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In the present paper the various Research method(secondary data) used were-
A. Understanding the feedback of the customers online published.
B. I went through articles posted online, papers published by authors and reports
C. Understanding the Case Studies
D. Reading and understanding various abstracts sustainability report.
Risk Management
The Company understands that persuading hazard is major to accomplish its key targets and
accomplish reasonable improvement. It has a shifted through hazard the authorities technique which is
coordinated by the hazard the board gathering. This driving assortment of trustees screens and audits
the affiliation's hazard the board plan as indicated by the basics of the Companies Act 2013.
Responsibility as for coordinating each hazard is out to the proprietors of dangers. The Company
applied the standard of net danger to pick its fundamental dangers. Help measures to counter these
dangers are checked at the most raised level.
Product Innovation
Making challenge, changing client propensities and
changing definitive necessities are quickly changing the

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Indian vehicle highlight. So as to remain in charge, the Company depends upon mechanical capacity,
yet moreover improves its own R&D confines by setting resources into its work environments and HR.
Thusly, the Company has had the decision to offer verified, dependable, and quality things and
associations at reasonable costs. The Company is also dedicated to confining the organic impression of
its things for an extraordinary range cycle.
New things and improvements Continuing its reputation of buyer unwavering quality with new offers,
the affiliation showed two new models (WagonR and Ertiga) and two facelifts (Baleno and Ciaz) in
2018-19. These new age things go with cheerful plans and a degree of flourishing and solace
highlights. They have been proposed to offer unequaled execution everywhere.
Future Scope
As per the Indian government's planning
on electric vehicles, the association is
based on making electric vehicles with
mechanical assistance from clever Hybrid
Vehicle by Suzuki (SHVS) advancement,
in perspective on sensitive development,
was the underlying advance for the
association to demonstrate its obligation to
charge. The association proclaimed the dispatch of an electric vehicle in India in 2020. A naval force
of 50 model electric vehicles encounters wide road tests on a couple of scenes and environments, in
order to support the tuning and endorsement of these vehicles for the Indian condition.

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Challenges faced
1. Suzuki Motors Corporation expected to survey certain vehicle models, for instance, the Grand
Vitara and the XL 7 which were delivered in 2005, 2006. An issue has been perceived in the
drive belt alteration pulley, the outside of which is plastic and works the power controlling
siphon and atmosphere control framework blower. Repeated warm weights incapacitated the
plastic outer body and bits of the pulley broke. The association has discovered that destroyed bits
of pulley can get caught between the pulley and the drive belt, which can cause the drive belt to
tumble off, achieving extended effort to coordinate the vehicle by the driver, which fabricates the
threat of incident or setbacks. The association made a plan to decide vehicle issues with this
issue, and Suzuki Motor Corporation merchants replaced the power managing siphon belt
tensioner to no end out of pocket for customers whose vehicles had a comparative disfigurement.
2. Suzukis' reinforcement, Maruti Suzuki India
Limited, expected to react to an inconceivable call to
keep up its lead in the little section of the vehicle
promote in India. The association went up against
authentic creation issues, which realized a long
improvement period for the highest point of the line brands, for instance, Maruti Suzuki Swift,
Maruti Suzuki Swift Desire and two or three distinct models. These creation issues could have
realized lost Maruti Suzuki's bit of the pie in India, yet the association settled the condition by
working with its suppliers to fabricate the stock of materials and the association had the
alternative to manage the overabundance of offers. conventional on various models.

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3. In mid 2010, Maruti Suzuki India Limited announced the audit of 100,000 A-Star hatchback
models considering the way that a fuel spillage issue
had been recognized in the vehicle. The association
evaluated all models of A-Star hatchback automobiles
and superseded the gaskets of the impacted vehicles to
no end out of pocket.
4. In 2007, the association checked on its Swift models from the UK for prosperity reasons. In
Suzuki Swift, an issue was recognized, that the completion of the halting brake connection could
tumble off the switch of the back brake shoe, making the halting brake incapable. This realized
the hand brakes separating or not working in Swift. The association audited the affected models
and superseded the connections.
5. The association furthermore evaluated its Grand Vitara 1.9 diesel model from the UK
publicize considering the way that a fire danger had been recognized in the vehicle. Due to the
unseemly arrangement of the intercooler utilization pipe, it
was possible that the air and fuel mix was erroneous in the
diesel particulate net social event, which could make the
particulate channel light. diesel. To deal with this situation, the
association displaced the intercooler and fitted an adjusted
interpretation to keep up a vital good ways from the peril of
fire perceived.

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SWOT Analysis
Strengths
Suzuki Motor Corporation is one of the number one
institutions in the automobile business on the earth.
The association works more than 193 regions of the
making it the affiliation's universal closeness
empowers them grasp the necessities of the
population of a rustic situation to their demography. At the point while the association has
assessed customer needs for a particular demography, the association can alter its systems to
create things accessible and provide to clients out of the country with close to fragment traits.
This urges the connection to be proactive and to have the alternative to respond to consumer
demands in an ideal way, as desires be giving a excessive ground to the affiliation.
Besides, the wide arrangement of things conveyed by the association makes them rout any
financial or non-cash related incident suffered during the creation or offer of different things.
This guarantees the most ideal working of the various units of the association. It moreover allows
associations to address the issues of people from different pay levels in a country, choosing
Suzuki Motor their favored choice in the vehicle business.
Weaknesses
Suzuki Motor Corporation is a commonly acclaimed association and offers matters that cope
with the troubles of human beings from exceptional repayment social events. The affiliation
produces automobiles, cruisers, rough terrain vehicles, separable marine engines, wheelchairs
and minimum interior ingesting engines. As mentioned inside the problems, the business must
have guides of movement to respond to purchaser requests on plan. The commercial enterprise
need to have distinct providers who give difficult materials in unique structures with the goal that

26. 26
the collection of the matters may be carried out on time as this could make sure that the
purchaser's desires are met in time and could moreover assist the business with increasing its
provide market.
Opportunities
As biological care is growing far and wide, the association should review its collecting plans.
Suzuki Motor Corporation can choose to make eco-obliging vehicles that will have essentially
zero fuel surges and will help save nature (Suzuki Motor Corporation site).
. The association moreover can address the issues of
energetic customers in the overall market by
understanding their needs and making things that best
location those issues of the young urban people
Threats
Suzuki Motor Corporation has achieved nicely since its existence in the early 19th century. Over
recent years, the organisation has confronted many challenges some of which have been
discussed in this record. The most important danger to the business enterprise is that because of
the numerous recollects which have taken vicinity over the last few years, recognition of the
enterprise may be effected that could result in downturn in the market percentage of the
enterprise. The agency desires to paintings greater on detecting such troubles or troubles earlier
than the product has been released for utilization by the commonplace humans so they can be
fixed. If the employer maintains to now not being capable of come across such troubles, it could
result in downfall in the proportion cost and shareholders within the corporation so that you can
significantly have an effect on the operations of the Suzuki Motors as an entire

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❖WHAT IS SUSTAINABILITY REPORT
A sustainability file is an organizational report that provides information on economic,
environmental, social and governance performance..Sustainability reporting isn't always just a
file era from information accumulated; it is a method of internalizing and enhancing the
dedication of an business enterprise to sustainable improvement in a way that may be
communicated to both internal and outside stakeholders.
Organizations can improve their performance in sustainability by evaluating, tracking and
reporting on it, allowing them to have a positive impact on society, the environment and a
sustainable future.

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Why is Sustainability Reporting Essential
The purpose of sustainability reporting is to ensure that companies take into account their
effect on sustainability issues and encourage them to be clear about the challenges and
opportunities they face. In today's world, simply making statements about your degree of
sustainability isn't good enough.
Therefore, by following proper standards for sustainability coverage, organizations need
to provide concrete, accurate examples of their level of sustainability.
This builds trust for consumers and all partners of companies, which in effect directly
impacts the bottom lines. According to the market axiom–you can not handle something
you can't measure; openness is a currency that builds confidence for business.
Sustainability analysis can therefore have four major benefits for any organization in a
nutshell: it is a useful tool for risk management.
• It can help save money.
• It helps in making better decisions.
• This helps to build trust among stakeholder

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❖Sustainability Monitoring as a method for better
management of risks.
Others cautioned that reports on sustainability and chance control are in essence' of the equal
coin.' Understanding chance and sustainability together is awesome, due to the fact sustainability
is about making sure marketplace balance in grand, strategic terms, and an opportunity to boom
openness and collaboration. Sustainability shapes the potential working environment of a
business enterprise, its corporate perception, whilst at the identical time bringing resilience and
efficiency into the business.
In a simpler manner, each agency chance control and sustainability monitoring are tasks focused
typically on defining and prioritizing danger, with emphasis being given to internal reporting,
external duty and transparency.
In turn, sustainability monitoring has become an important tool in strengthening risk
management for emerging companies – in addition to traditional challenges – that are constantly
posing social and environmental threats that are expressed over the longer term, often beyond the
reach of the company, and often affect business in many ways.
Managing these uncertainties requires making investment decisions now to create flexibility in
the longer term and to evolve adaptation strategies; and a successful sustainability report helps in
this.

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❖Sustainability Monitoring Process
Sustainability transparency–a part of sustainability reporting–offers a broader view of the
success of a business than just financial disclosure. It can show value creation across six capital
cities when used in holistic reporting: political, industrialized, mental, physical, social, and
relationship formation and environmental.
More than 90% in keeping with cent of the arena's biggest groups now comment on their
environmental effects, with smaller firms following suit. While most of the people decide to file
using the GRI Standards, which affords a complete, flexible and adaptable framework for
businesses of any length to document on their financial, environmental and social influences;
some have chosen to comply with the technique encouraged with the aid of the International
Integrated Reporting Committee (IIRC), and US-based totally Sustainability Accounting
Standards Board (SASB).
In effect, whether or not to pick GRI, IIRC, or SASB requirements, relies upon on the company’s
ultimate aim.
The present study is done in Maruti Suzuki Group of Companies, Calicut.
The main objective of the study is to understand the brand awareness of Maruti Suzuki with
special reference to Indus Motors Pvt Ltd, Edappal. From the study it has been found that the
majority of the respondents were satisfied the Maruti car because of its brand credibility and
sufficient leg space, some of them were rejecting the Maruti because of the less fuel
efficiency and high rate for the spare parts.
While some of the customers were not willing to comment on to some queries. Few of the
customers expressed their dissatisfaction of after
sale services. Company provides adequate training to the employees, during the time of initial
placement. Monthly review system and feedback from distributing will help to know more
about customer’s expectation.

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FINDINGS
• 30% of the respondents were used Maruti Suzuki car 2-4 years.
• 88% of the respondents were using Swift.
• 84% of the respondents were familiar with other.
• 48% of the respondents were influenced on the brand name of the car.
• 62% of the respondents were quite familiar with the hatch back segment.
• 56% of the respondents know about Maruti Suzuki through TV& Newspaper Ad.
• 30% of the respondents were ranked factor as Brand name.
• 68% of the respondents were mostly agreeing that Maruti Suzuki brand gives status.
• 38% of the respondents were opinion that the efficiency of car was very good.
• 74% of the respondents were quite familiar with the safety measures of Maruti Suzuki.
• 62% of the respondents were agreeing the satisfaction of colour variance.
• 100% of the respondents were saying celebrities were influencing the advertisement.
• 48% of the respondents were frequently aware about the promotional activities.
• 66% of the respondents were saying maintenance cost of Maruti Suzuki were high.
• 92% of the respondents were saying that they were not uncomfortable with their car.
• 52% of the respondents were agreeing the Maruti Suzuki’s value for the price in the
• Hatch back segment.
• 80% of the respondents were recommending the Maruti Suzuki’s car to others.
• 60% of the respondents were satisfied the satisfaction level of Maruti Suzuki.

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CONCLUSION
The vehicle business is seen as an engine of budgetary advancement in the country. Maruti
Suzuki has exhibited that it is continually before its opponents as a result of steady advancements
and mechanical overhauls. The association has developed a benchmark of enormity due to the
inventive work activity, considering the way that Maruti Suzuki acknowledges that this activity
will engage it to offer preferred and normally welcoming things over the customer with complete
satisfaction.
Maruti as a brand is aware about its capabilities and also knows how to gain the trust of the
buyers. The company had made a system in which the dealers pick up used cars, modify them
and do the necessary services and then sell them again. Near about 172 showrooms are there.
Maruti enjoys a lot of demand for the used cars. The buyers get 6 % off on the service bill.
The natural introduction of Maruti Suzuki is extremely perpetual. Given the growing sell from
vehicles, the association has displayed an impelled course of action engine into its vehicles,
which has diminished CO, THC and NOx gas releases. Concerning money related execution,
Maruti Suzuki's experiences on family unit bargains, Export, from a year prior exhibit that
Maruti Suzuki is up 'til now the pioneer in the Indian vehicle part.

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Biblography
1. http://www.moneycontrol.com/company-facts/marutisuzukiindia/history/MS24#MS24
2. http://www.bseindia.com/stock-share-price/maruti-suzuki-india-ltd/maruti/532500/
3. https://marutistoragenew.blob.core.windows.net/msilintiwebpdf/MARUTI_SUSTANIBILIT
Y_R EPORT_2014.pdf http://www.marutisuzuki.com/company-at-a-glance.aspx
4. http://www.sogesid.it/english_site/Sustainable_Development.html
5. https://csrbox.org/India_Company_Maruti-Suzuki-India-Ltd-Delhi_49
6. https://indiacsr.in/maruti-suzuki-spends-rs-154-1-cr-on-csr-in-fy-2018-19/
7. https://indiacsr.in/maruti-suzuki-presents-6th-edition-of-sustainability-report/
8. Phudang R., A. Bhowal(2020) Impact Of Customer Relationship Management in the
Corporate Houses
9. Lokhande, Vishal Rana(2016) Promotional techniques followed in the automobile Industry
with special consideration to Maruti Suzuki India Ltd.
10. Mustaq Babbar, Salar Atif(2015)The impact of Automobile Industry in the National
Economy.
11. Springer(2015) Introduction of new products in the Automobile Industry with special
reference to Maruti Suzuki India Ltd.
12. Pratiksha Sharma, Ayush Jain (2019) Case Study on Tata Motors and Maruti Suzuki.
13. Becker (2015) the Case of Maruti—Suzuki India.

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