The document discusses an awareness campaign created by the United States Geological Survey and Designmatters at Art Center College of Design to educate communities in Southern California about wildfire prevention. The campaign conducted research with USGS scientists to develop a multi-tiered visual approach. The primary audience was communities living at the wildlife-urban interface identified as most vulnerable to wildfires. Distinct identities and marketing strategies emerged to maximize public education through traditional and non-traditional channels and incorporate real-time scientific data to enhance emergency response at the community level.

1. Branding Southern California Wildfires An awareness campaign for the United States Geological Survey A Designmatters and Graphic Design Studio at Art Center College of Design Pasadena, California

2. Click on the icon below to insert one or more images showing the context... Where the project is starting from, what the situation or problem that triggered its development? Context: The USGS Multi-Hazards Demonstration Project improves resiliency to natural disasters by applying science to community decision-making and emergency response. Catastrophic wildfires are a regular reality in Southern California, public education and engagement is critical to minimize community vulnerability.

3. Project: the Wildfire Studio conducted extensive research with USGS scientists to create a multi-tiered visual approach to wildfire prevention. The campaign’s primary audience are communities living at wildlife/urban interfaces in Southern California, identified as the most vulnerable to wildfires—and also key actors in preventing them.

4. Design Role : Several distinct identities and marketing strategies emerged, each are multi-tiered approaches utilizing various traditional and non-traditional vehicles for messaging to maximize public education. Some incorporated real-time scientific data to best enhance emergency response on the community level. More information at designmattersatartcenter.org