This document discusses open source software developers as an audience for LinkedIn. It notes that open source developers are interested in the latest platforms and trends, and use LinkedIn to stay informed through industry updates, thought leadership, and product reviews shared by companies and executives. The document provides statistics on the number of open source developers on LinkedIn, their locations, job functions, skills, and level of engagement in groups. It argues that LinkedIn provides a way to target and learn about this unique audience.

1. Open Source Developers
March 2016

2. 2
O P E N S O U R C E D E V E L O P E R S A R E
A N I C H E B U T S A L I E N T A U D I E N C E

3. 3
Source: Google Trends
Microsoft Azure OpenStackGit Google App Engine Amazon Web Services
OSS Developers are interested in the latest platforms and trends

4. 4
They’re looking to LinkedIn to aid in their discovery
Pulse SlideShare Groups

5. 5
And inform consideration through industry updates, thought leadership,
and product reviews
9%
16%
18%
27%
29%
33%
33%
40%
41%
51%
56%
58%
68%
Invites to live chats
Investor information
Buying guides
Diagnostic or assesment tools
Software trail downloads
Infographics
Influencer posts
Webinars/demos using video
White papers
Case studies
Tech events
Product reviews/comparisons
New product launches
Information Desired from Followers of Technology Companies
15%
16%
31%
32%
33%
34%
35%
44%
47%
48%
57%
64%
74%
Want to receive deals and special
offers from the company
Want to sell something to the
company
Current customer/user/client of the
company
Work for a competitor
Want to be included in the
company's community on LinkedIn
Stay up to date on financial and
investment news related to the…
My company currently does business
with the company
Currently work for the company
Want to learn more about the
company's products and/or services
Used to work for the company
Interested in working for the
company
Stay up to date on latest news from
the company
Stay informed on the industry
Primary Reasons for Following Companies on LinkedIn
Source: LinkedIn Internal Study 2015

6. They value the expertise of their networks
198%
More likely to follow an
influencer
252%
More active in groups vs
the average member
Experts
263%
More shares than the
average member
75%
75% more check InMails
than the average member
121%
Create 121% more content
than the average member
Peers
186%
More company follows on
LinkedIn
Vendors
#1
Info Tech is the most followed
Industry by OSS developers
Source: LinkedIn Internal Data

7. In fact, many of their most engaged articles are content created by
companies and executives
Top Topics
Cloud Computing
Business Intelligence
SAP
VMWare
Computer Secuirty
Big Data
Amazon EC2
Linux

8. 8
S O M E E T Y O U R C U S T O M E R S O N
T H E I R T U R F

9. 9
The digital space is daunting, but LinkedIn simplifies
Company name, industry, and size
Job title, function, and seniority
Member school, field of study, degree, and skills
Member gender, age, and interests (groups)
Location

10. 400 Million +
have established their professional
identity on LinkedIn
10
Target millions with the power of first-party data
Source: LinkedIn Internal Data

11. 11
To reach an extremely unique audience
Source: comScore, US multi-platform data 2015
217.3
m
UMV
of LinkedIn users do
not visit Facebook
10%
of LinkedIn users
do not visit Twitter
43%
of LinkedIn users
do not visit Google+
52%
100.7m
UMV
110.8m
Unique monthly
visitors
93.1m
UMV
63.2m99.8M
53.1M

12. 12
That is becoming more global by the second
75%
More than two
members join per
second
¾ of new members
are from outside the
US
On average, over
97M unique visitors a
month
Source: LinkedIn Internal Data

13. O P E N S O U R C E S O F T W A R E D E V E L O P E R S
A R E N O E X C E P T I O N

14. 14
789K+ Open Source Software Developers on LinkedIn
North
America
237.6K+
Europe
277.9K+
Asia
152.8K+
Latin
America
49.6K+
Source: LinkedIn Internal Data
214.3K+ in the United States
Oceania
18.8K+
Middle
East
23.3K+
Africa
27.2K+

15. 15
%
of open source
software developers
are in the
engineering function
Source: LinkedIn Internal Data
82%
9%
Engineering Information
Technology

16. We can identify them through both profile facets and interests
Top User Supplied Titles
Open source developer
Open source software developer
Open source web developer
Open source application
developer
Open source project developer
Lead developer, open source
Source: LinkedIn Internal Data
Top titles of those with OSS skills:
Full stack software engineer
Software engineer
Dev ops engineer
Software development engineer
Principle engineer
Application developer
Full stack developer
Technical architect
Senior systems engineer
Senior java engineer
Principle architect

17. 17
333.6K
members with OSS skills
Top OSS Skills
Open Source
Github
Open Source Software
openstack
Google App Engine
Amazon S3
Amazon Web Services
OSS
AWS
Open Source Development
Rackspace Cloud
Open Source Integration
Open Source Licensing
Open Source Platforms
OSSEC
Rackspace
OSSIM
OSSTMM
Gitorious
Open Source Software Compliance
Open Source Software Management
Open Source GIS development
Free Open Source Software
Commercialization of open source
product development
Linux and open source software
Open Source Application Dev
Open Source Software Solutions
Open Source Website Development
Open Source Software for design &
project management
Open-Source Software (Commercial
Alternatives)
free, open source software utilization
Open Source Web development
Company India
Open source software security
assessment
Open Source Technology &
Software Applications
Source: LinkedIn Internal Data

18. 18
1.6K OSS related
groups
549K Members actively
engaged with
Top OSS Groups
Open Source
Linux Users & Open Source Developers
OpenStack
The PHP Developer Network Open Source
Programmer
Open Source Flex Framework Developers
Telecom OSS / BSS Professionals
Microsoft Azure
B/OSS (Billing & OSS World)
Telecommunications OSS and BSS
RoR (Ruby on Rails) Open Source Network
Sonet/SDH, DWDM, EMS, NMS, OSS, OTN Profess
Joomla Open Source Web Design
Talend Open Source Integration
Open Source Technologies
Open Source Geospatial Foundation
Open Source Developers Community
Big Data Open Source Security
OSINT (Open Source INTelligence)
OpenSource Embedded Systems
Open Source Developers
Source: LinkedIn Internal Data