3. Statementof Confidentiality and Non-Disclosure
This document contains proprietary and confidential information. All data submitted to THE
RECEIVING PARTY is provided in reliance upon its consent not to use or disclose any
information contained herein except in the context of its business dealings with DERA DUMAS
CONTRACT AGENCY. The recipient of this document agrees to inform its present and future
employees and partners who view and have access to the document’s content of its confidential
nature.
The recipient agrees to instruct each employee that they must not disclose any information
concerning this document to others except to the extent those matters are generally known to,
and are available for use by the public. The recipient also agrees not to duplicate or distribute or
permit others to duplicate or distribute any material contained herein without DERA DUMAS
CONTRACT AGENCY’s express written consent.
DERA DUMAS CONTRACT AGENCY retains all title, ownership and intellectual property rights
to the material and trademarks contained herein, including all supporting documentation, files,
marketing material and multimedia.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE
AFOREMENTIONED STATEMENT.
4. ExecutiveSummary
This section of the business plan gives a brief detail of DERADUMAS CONTRACT AGENCY;
what we do and what we stand for.
DERA DUMAS CONTRACT AGENCY was birthed on 1st
November 2013 with its founders
having an insight on the future they picture. The brains behind this corporation are two female
teenagers named Uduma Cynthia and Philips Stephanie. The name DERA DUMAS is gotten
from a combination of two names from the founders.
DERA DUMAS CONTRACT AGENCY aims at helping our customers/client improve their
different customer strategies and marketing skills of their various organizations.
5. Business Description
DERA DUMAS CONTRACT AGENCY is a limited liability retail company that deals with
corporate gifts and designs for corporate organizations such as Banks, Schools, Hotels, and so
on. Its target market is the corporate business world.
The organization of DERA DUMAS CONTRACT AGENCY is still in its formative stages. In other
words our products and services have not been practically tested. The various services we
provide are procurement of promotional souvenirs, provision of general office equipment and
interior decoration for corporate organizations. At the moment, different roles are assigned to
the founders of DERA DUMAS CONTRACT AGENCY. Capital and labour are also being
sourced at this moment of its infancy.
Various efforts have been put in place by DERA DUMAS CONTRACT AGENCY to ensure that
we can be trusted by our investors. These efforts include having strategic business plans, laying
proposed plans with our investors, ensuring that effective actions are taken to make efficient
use of funds given, keeping our investors posted at all times on decisions made by us, keeping
good customer relationships to ensure customer/client loyalty, benchmarking the best and not
the average, ensuring we partner with visionary champions of change, making sure that our
problems are nothing but wake up calls for creativity and so on.
In five years, DERA DUMAS CONTRACT AGENCY seeks to be known all over the Sub
Saharan Africa and Nigeria in particular as the face behind the success of most leading
business organizations.
OUR VISION
Our vision is to be a pace-setting world-class contract agency committed to giving birth to a new
face of corporate business image in the world stage.
OUR MISSION
To restore Africa’s dignity through reformed and integrity-based business strategies using
innovative and team-based approach.
Our mandates include:
- Empowering young adults worldwide especially Africans through employment opportunities.
- Changing the face of businesses all over the world.
- Contributing to building a poverty free African society.
- Creating an avenue for individual establishment.
6. OUR GUILDING PRINCIPLES
- Things turn out best for the people who make the best of the way things turn out.
- If you don’t know your roots, you lose your fruits.
- Loving is…… cuddling your clients.
- You must make your make on this earth, if you have never done so, it is because you have
neglected to use the powers you have or you have neglected to develop them.
- Being good enough is not good enough, be the BEST!
- The answer is YES!
INDUSTRY OVERVEIW
COMPANY DESCRIPTION
The name of the company is DERA DUMAS CONTRACT AGENCY, established on 1st
November, 2013. Legally it is a limited liability company and it is a new business. We are
involved in the procurement of company corporate gifts and designs. Its base will be in Lagos
metropolitan area as a result of its proximity to our target market and the availability of the
facility that meet our requirement. Necessary research has been made to ensure that the
venture kicks off at the projected time and on legal basis.
CRITICAL SUCCESS FACTORS
For DERA DUMAS CONTRACT AGENCY to be a success, effective human resources,
adequate finance and facilities, good management team will be put together in best way
possible. Also constructive criticism and advice from technical know-how such as legal advisers,
accountants, already established business tycoons and so on will be given high priority in
decision making.
7. PRODUCTSAND SERVICES
DERA DUMAS CONTRACT AGENCY is involved in the resell and branding of already
manufactured goods for corporate organizations. As a service, we are involved in interior
decoration for companies. These goods and services will serve as a channel to boost the public
image of our clients/customers. There is a clear difference between the services we render and
those offered by our competitors. We ensure uniqueness, quality, customer satisfaction, and
exclusive confidentiality.
THE MARKET
Our target audience
Sonar, vivirla
In Latin, vivete in somnio
In French reve, il vit, il
In German, traunen sie leben
In Italian, sogno che viverla
