Snapchat Dissertation Topics

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Topics
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2. Snapchat Dissertation Topics
The three main characteristics of a good
dissertation topic:
 It has academic as well as practical relevance
to the studied degree
 It is manageable and researchable
 It examines a contemporary and interesting
topic

3. Snapchat Dissertation Topics
The benefits people receive from sharing
information on Snapchat.
 The aim is to explore the social and functional
aspects of sharing information on Snapchat
through qualitative observations followed by
quantitative surveys with Snapchat users. The
findings will contribute to the consumer research
literature through providing insights about how
people perceive social and functional benefits of
information sharing on Snapchat.

4. Snapchat Dissertation Topics
Are there a negative side to information-
sharing on Snapchat?
 The aim of this Snapchat dissertation topic is to
explore if there is a negative side e.g. security
issues to sharing information on Snapchat
through interviews with Snapchat users and the
consequences of these negative aspects. The
findings will enable marketing managers to
devise stricter policies on information sharing
and troubleshoot previously unidentified issues
with Snapchat. This would make a great

5. Snapchat Dissertation Topics
Ethics, privacy concerns and cyber-bullying
on Snapchat.
 The aim of this research will be to understand
whether and how Snapchat increases the
occurrences of cyber-bullying, cyber-stalkers and
what the company does to minimise these. An
area of interest is the company’s privacy and
usage policy.

6. Snapchat Dissertation Topics
Stakeholder theory and its implications for
Snapchat?
 The aim of this Snapchat dissertation topic is to
explore how stakeholder theory and its basic
assumptions and characteristics fit in the context
of Snapchat. Hence, how does image and video
sharing affect major stakeholders and who are
these major stakeholders?

7. Snapchat Dissertation Topics
An evaluation of the best ethics theory fit in
the case of Snapchat.
 The aim is to evaluate a range of ethics theories
and choose the most appropriate one to solve
potential privacy and ethical issues related to
downloading images and videos. Some of these
theories are utilitarianism, duty ethics, and virtue
ethics.

8. Snapchat Dissertation Topics
Does Snapchat demonstrate good corporate
social responsibility by allowing people to
save private images and videos to their
phones?
 The aim of this Snapchat dissertation topic is
to explore the building pillars of CSR and how
these relate to Snapchat’s demonstration of
corporate citizenship. Management
implications will be the most important
outcome of the research.

9. Snapchat Dissertation Topics
Snapchat usage motivations of young
adults aged 16-24.
 Interviews based on the Social Norm Theory will
be applied as a research method with the aim to
understand Snapchat usage motivations. The
theory examines changes in behaviour through
environmental and interpersonal interactions.
Therefore, an objective of this Snapchat
dissertation topic will be to understand and
compare the differences between perceived and
actual norms.

10. Snapchat Dissertation Topics
An investigation into the relationship
between Snapchat usage and users’ trust.
 The aim is to understand whether the levels of
trust Snapchat users display have an impact
on their usage of the application. The findings
will inform relationship marketing managers
with the help of the Commitment-Trust Theory.

11. Snapchat Dissertation Topics
Exploring people’s engagement motives on
Snapchat.
 The objective of this Snapchat dissertation topic
is to understand which factors encourage people
to use Snapchat and share personal images and
videos. A quantitative survey can be
implemented for this purpose with the aid of
Engagement theory.

12. Snapchat Dissertation Topics
The art of self-promotion: Celebrities on
Snapchat.
 The primary aim is to understand how
different celebrities use Snapchat to promote
self-related content. A secondary objective will
be to evaluate the effectiveness of self-
promotion on Snapchat. This is a great
Snapchat dissertation topic if you follow
celebrity culture!

13. Snapchat Dissertation Topics
Temporary social media: Snapchat and the
growing culture of instant gratification
 The aim of this dissertation topic is to explore the
growing culture of impatience in today’s society
in relation to social media giant Snapchat. It will
evaluate whether this culture has been
influenced by the growing popularity of social
media platforms or whether Snapchat is
benefiting from an already impatient society. A
secondary objective will be to explore the
connotations of this culture and the impact it is

14. Snapchat Dissertation Topics
Does Snapchat really provide users with the
anonymity that they desire?
 This dissertation topic will primarily explore the
growing desire to leave less digital tracks as
anonymous applications such as Snapchat
increase in popularity. Snapchat has always
identified itself as anonymous, but is this really
the case? This essay aims to explore the growth
of Snapchat since its creation and the various
privacy and security concerns that accompany
this type of application.

15. Snapchat Dissertation Topics
Has Snapchat altered the way that we
communicate?
 The main aim of this dissertation is to look at
the role of communication in today’s society
and whether this has been influenced by
Snapchat. The essay will explore whether
Snapchat has helped or hindered social
interaction and decide whether society have
been influenced to focus on the quantity of
communication rather than quality.

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