Elements Of A Business Plan

Elements Of A Business Plan
elements of a business plan and agree that regardless of the size or stage of development, companies use a business plan to improve their internal
operations as well as to describe or market the business to outside investors " (Becherer, R. C., & Helms, M. M. 2009. p.82). As someone wanting
to open up a business this can be the key element as to who will be willing to invest in my business one day. In order to have a successful business
opening and get the funds needed to ensure a business can operate on daily one has to be able to show how and why they need money. A business
starts off as just an idea that one has, but once one can put their idea into action they can potentially turn it into a well thought out business plan.
Executive...show more content...
Having an in home daycare is just the start of where Leo & Dot 's can go, having the potential to one day open up a couple of centers in different areas.
General Company Description
We are a new generation of in home daycares/ childcare. Leo & Dot's Angels daycare is not just your ordinary in–home daycare we our changing the
way people look at in–home daycares. Leo and Dot's Angeles is being established with the intention of showing parents that we are not just your
average eight hour babysitter. We want to ensure that we stimulate the minds of young children from infancy to twelve years old. With our main focus
being to ensure that we give our parents a sense of relief and security. Knowing, that when they drop their children off they are in a loving and safe
environment. Assuring that they will see progress in their child year to year. We are creating a structured environment that will be similar to a regular
school or childcare center, that helps to build on every child basic learning skills. Knowing that from the ages of infancy to five years old a child's
development is very important in being able to build their cognitive, social, emotional, gross motor, fine motor, speech and language skills. Which is
an essential part of what Leo & Dot's Angels stands for. In order for us to ensure we can continue the development of the children in our care we have
designed a curriculum tailored to fit the needs of each
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An Outline Of A Business Plan Essay
That is a business plan?
A business plan is a road map for a team or business and it can be used, as an eternal tool for potential customers and partners. The business plan should
describe in details the entire business venture, technology behind it, the size of the target market, customers, competition, business model, team,
financial needs and exit strategy. The business plan gives a company insight and allows them to think things through early enough in the process to
ensure they have a well defined venture goals and objectives. It also gives the business direction to a clear path for the team to follow and implement
on their venture.
Matilda Coconut hair products aims to provide high quality hair care products that enhance the beautiful, health and shine hair and positively contribute
to the environment by using natural ingredients found in coconut oil. We pride ourselves on providing a high quality product that carters to our
customers' hair management care and enables them to grow health hair.
2) Next, create an outline for a business plan by answering the following "nine questions every business plan should answer":
1.Who is the customer?
The customer is the party that will receives or consumes my products and has the ability to choose between different products and suppliers. The
customers for my products would the working moms, housewives and dads in my local area. I would like to start by selling and marketing my product
to them firms because I know how I can

Business Plan
Business Plan for a Startup Business
The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more
than 150 questions divided into several sections. Work through the sections in any order that you like, except for the Executive Summary, which should
be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you'll have a collection of
small essays on the various topics of the business plan. Then you'll want to edit them into a smoothвЂђflowing narrative. The real value of creating a
business plan is not in having the finished product in hand; rather, the value lies in the process of...show more content...
Include everything that you would cover in a fiveвЂђminute interview. Explain the fundamentals of the proposed business: What will your product
be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry? Make it enthusiastic,
professional, complete, and concise. If applying for a loan, state clearly how much you want, precisely how you are going to use it, and how the money
will make your business more profitable, thereby ensuring repayment.
Page 5 of 31
III.
General Company Description
What business will you be in? What will you do? Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer,
explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan,
followed by: Company Goals and Objectives: Goals are destinations–where you want your business to be. Objectives are progress markers along the
way to goal achievement. For example, a goal might be to have a healthy, successful company that is a leader in customer service and that has a loyal
customer following. Objectives might be annual sales targets and some specific measures of customer satisfaction. Business Philosophy: What is
important to you in business? To whom will you market your products? (State it briefly here–you will do a more thorough explanation in the Marketing
Plan section). Describe your industry. Is it a

The Importance of a Business Plan Essay
When it comes to starting a business it is important to have Business Plan. The value of a business plan is important in the startup of an organization.
The value of proper business plan in an organization can determine if the organization will withstand over of time or for years to come for that matter.
In implementing a proper business plan, proper planning in it self is important and valuable to the process.
Planning helps in ensuring that the organization can withstand and remain as an essential asset to the needs of the community and helps in providing
an impact on the city tax base. A valuable business plan can also allow the company to look at ahead at its projected profits and loss to be able to give
their shareholders the return...show more content...
Short–range planning is for the company to have goals that will be rewarding and easy to obtain.
Long–range planning for the most part seems to be more difficult to adjust and is often times less rewarding. When external environments are
frequently changing management with staff need to ask how to develop plan of actions that will remain relevant. Planning should be no less important in
such a forever evolving environment it needs to be more important.
Businesses that operate to just make profit normally operate without ethics. When a business is not held to standards of accountability it would be as
to have another Enron or a Bernie Maddoff situation. Sociologist Raymond Baumhart wanted to know from business people what ethics meant to
them and some of the replies were "Ethics has to do with what my feelings tell me is right or wrong." "Ethics has to do with my religious beliefs."
"Being ethical is doing what the law requires." "Ethics consists of the standards of behavior our society accepts."
Lack of proper marketing in a business is one of the main reasons a lot of businesses have not succeeded. Strategy planning determines whether one
will live or die or whether they fail or succeed. Marketing strategy is a process that should allow any organization or business to focus its limited funds
or resources on

Essay about Creating a Business Plan
When starting a new venture, you must have guidelines, so to speak, to know where you are heading in the future. That is why before you can start a
business you need to draw up a detailed business plan. Business plans are considered blueprints. A business plan is what is needed to get your business
off the ground and to attract potential investors. Abusiness plan is way to show that you are in the business to make money.
Introduce the company and the product/service idea for the new venture.
Triple S Night Club is a new company that will offer high quality services to its clients. Triple S is scheduled to begin operations on October 8, 2010.
Triple S will be owned and operated by Shenise Ford. Our products will surpass local stores...show more content...
There will be more video and electronic technology per square footage than anyone else in the city.
Discuss the market opportunity for the product/service.
The market opportunity for Triple S Night Club is rather simple. I will market the night club as something new and interesting. This is also a timely
chance to place the nature of the club. By welcoming VIPs and significant people who spend well and look good, the club establishes a quality that is
hospitable to high demand folks while still be available to regular club goers. The nightclub enthusiast, the vacationers and business traveler, the
neighboring nightclub crowd, the local service business as well as groups going out together, can all take pleasure in the nightclub experience.
The nightclub is shifting towards a more entertainment–oriented concept. Visitors of these venues are not only presented an energetic place to meet and
mingle, but also a place to partake in the entertainment through interactive contests, theme nights, and other events. Triple S represents a unique
opportunity that creates a high energy, dance theme venue that will cater to young working professionals. The new venue will concentrate in high
force themes and will recommend beer, wine and an assortment of liquors and mixed drinks. The night club will sell nonalcoholic beverages such as
soft drinks, juices and bottled water. A casual yet simple food menu consisting mostly of appetizers and small

Essay on Starting a Business Plan
Starting a new business is an exciting venture and has its unique mix of challenges and rewards. Many are set–up for failure if no clear goals or
measures are established and adhered. According to the Small Business Administration, "Planning is critical to successfully starting and building a
business." The best advice for a new entrepreneur interested in starting a business is to create a solid business plan that outlines the business in its
entirety. A well–constructed, written business plan will help owners remain focused on their operations, marketing and financial measures through the
duration of the business life. In addition, knowing the risks involved in starting a business can help prevent and minimize mistakes that cause many
...show more content...
Strategic major milestones to be achieved can be mentioned that include customers, revenue, and expansion details. In a small business blog, Fisher
(2011) states, "Think of it like a birdsвЂђeye view of the company as it currently exists and where you envision it to be in the future." In addition, it
may be worthwhile to include descriptions of the founders of the business and their extending experience from the industry. The operations of the
business is critical in a business plan because it describes the main components of your business. Management duties and responsibilities can be
addressed in terms of the day–to–day operations. This includes what each day of the week will entail for the schedule of the business. Likewise, many
topics should cover the nuts and bolts of the business such as production and manufacturing, inventory, and distribution. Topics such as the location,
employees, and equipment should be considered to provide the most competitive advantage and success for the business. Lastly, every business
requires a structured form of legal registration for licensing, insurance liability and tax purposes.
Marketing
One of the toughest challenges of new businesses is attracting new customers. Having an effective marketing strategy in place is a vital implementation
in increasing the awareness of your product or service. The marketing strategy section should

Business plan evaluation Essay
Adorable Pet Photography
MGT/401
Introduction
Adorable Pet Photography (APP) is a sole proprietorship company that promises to capture memorable pet pictures for their clients. I have chosen
APP from the Business Plan Pro software's sample database to consider it for investment purposes. The following evaluation will explain my intent to
invest in APP based on the overall writing of thebusiness plan, feasibility of the plan, and the competencies needed by the entrepreneur to be successful.
Writing Evaluation Adorable PetPhotography's business plan is overall well written. The entrepreneur has adequately portrayed the company's goals,
how he intends to meet those goals, qualifications, and assets. The plan is...show more content...
The business plan states APP will be a part time business at first until it grows a large enough client base to fund a full time effort. It also claims that
it will provide consistent quality products at a competitive price with an emphasis on customer satisfaction and flexible hours. Though there are many
positive points to consider when assessing the feasibility of APP, there are a few concerns too. I would like more information on how APP plans to
offer flexible hours to clients while at the part–time capacity. If the part–time schedule of APP is to accommodate another job or income source, I
would like an explanation of how the two schedules will not interfere. Another concern to address is plans and funding for future equipment. The
owner states that he owns all of his own equipment but photography technology changes quickly. Does he intend to keep up with the latest equipment
to meet the expectations of his clients? Where will the funding for new equipment come from and how often does he plan to upgrade? Will he be
replacing cameras and other hardware? What about photo editing software and the computers to run them on? Overall I find Adorable Pet
Photography's business plan and goals to be feasible. There are a few follow up questions and concerns, but a meeting with the owner should clear
those up.
Conclusion
Adorable Pet Photography has done a good job with their business plan. It is

Startup Business Plan Essay
don't have a car to go to an appointment linked to your activity, it could also be a friend who will assist you during the startup phase of your business.
Secrecy. This is very important, as it will determine whether you have the wisdom and nerves to make it in a certain industry. Keeping your projects
secret while you are working on them will keep you away from discouraging feedback, feedback that is given simply out of envy (jealousy) and it
keeps your project safe from people who may want to steal them away from you.
4)Estimate how long it will take you to at least get up to a startup position. This means that you will have to estimate how long it will take you to
accomplish certain stages drawn in your plan (point 3). This task...show more content...
I suppose it must be your observation of "possible" results or being cheered at for being great at it. Stick to that vision for at least 2 minutes, and let
it work on your senses. You will start feeling relaxed and you'll feel almost as if you've just had some new source inspiration. When you start feeling
less anxious, come out of the vision, by opening up your eyes and taking a huge breath.
Use these willpower shots during times when negative emotions start flowing in.
Your next step will be to strategize on the tasks that need to be completed first and the ones that should come last. This is because long–term tasks take
more time to complete (obviously). So, what you should do at this point is group each short–term goal together, but by respecting the periods and the
steps you've set up for your implementation phase. Meaning that if you have set many short–term goals for a month, group them together making sure
that they match the same phase of the implementation process (for instance phase 1), and then, when you are done with them, move on to a long–term
goal that is also a part of phase 1. So, here, be organized and structured and start with the easy tasks (short–term goals) so you can have more time for
the most demanding ones (long–term goals).
Your third task should be to combine step 1 and step 2 and implement your plan. The more you will work on it, the more you will see things start
coming into place. Now, throughout the

A Plan For A Business Plan Essay
Introduction A business plan is a written document that acts as a roadmap for a start–up business. It has details on the resources and strategies that the
new venture will undertake in the initial years (Chwolka & Raith, 2012). The general belief is that for a company to be successful, it must begin by
having a business plan. Published research papers have conflicting results on effects of a business plan for the success of start–up companies. On the
one hand, some authors believe that a company that writes a business plan survives the initial five years. On the contrary, other authors believe that
there is no link between business success and the original plan. Proponents of the business plan argue that it is a recipe for having a successful
business (Chwolka& Raith, 2009). Although the advocacy of the importance of having a plan for the business is rife, critics doubt if it is an activity
worth undertaking for creating a success new venture (Bygrave et al., 2007). The researchers who subscribe to this school of thought question the
importance of wasting time in planning, yet the business environment is dynamic. This essay analyses the literature on the importance of business
plans in the success of start–up ventures. Literature review Debate persists in the literature of entrepreneurship on the importance of planning for the
success of a venture. Delmar & Shane (2003) examined how business planning affects three features of the growth of a new business. The aspects are

Business Plan Essay
3.Plan IT value imperatives: With the sensible comprehension of the nature and culture of our business, we are practically prepared to start adjusting
the IT work with business system. We ought to plan the IT domain and see correctly how they are collected into benefit offerings.
4.Interpret the Context: Suspect the internal and external variables that could influence the business. Translate the overall business and monetary
patterns to guarantee your business can effectively oversee change.
5.Create the change agenda: Examine the patterns as they identify with your association and IT resources. Make an association wide motivation which
traces your synchronization get ready for business technique and IT. The Change Agenda should fill in...show more content...
Recommendation and Competitive Advantage as for ERP module By using ERP in an organization not only deals with the Business and IT related
issues but also focuses on other aspects like customer services, inventories, production, web portals..etc. But as we are aligning IT with Business, our
main objective is through machines which drives the business to new level.
The idea of "advantage" is frequently misjudged in assembling; industry experts in some cases see it as being identified with either shop–floor
operations or business procedure. Albeit both those components are essential, they are vital just with regards to what makes an organization particular:
how its blend of item, process, and individuals empowers it to create an important, extraordinary advertising.
As the cost will be reduced because of less time period to deal with damages and other problems so the production will be high. Which increase the
demand and results in more benefit within same operation cost. The profit here we get is hidden as because there is not any cash inflow instead there
are savings from the operation cost. Which will lead to competitive advantage against other organizations. Thus, we can either reduce the product cost
or we can start manufacturing more products with the hidden profit. Any way we choose, we gain advantage.
Partnership of It with Business
Arrangement of

Business Plan Essay examples
Describe the type of business you have created including: a. the product or service, and general staffing plan. Provide a rationale for your plan. b. The
form of your business and the benefits it offers your particular business, c. A chart of accounts specific to your business, including a rationale as to the
selection of each account. (Note: The chart of accounts is a blueprint of your business for the lender/investor. It should report the expected resources
that you will consume in your business (assets), the sources of those resources (liabilities and equity), the sources of revenue, and expenditures that you
expect to incur to earn those revenues. You may build a detailed chart that includes business units, divisions, product...show more content...
Chris Forte chose to be a sole proprietor because sole proprietorships are mainly one–owner businesses. Chris Forte can close it, sell it or pass it down
to his heirs at any time. A sole proprietor pays taxes as a part of his individual income tax filing. The costs of obtaining a license for sole proprietors
are substantially less than those for corporations. Start–up costs for sole proprietorships are very low. The Startup cost for Shear Perfection Unisex
Salon will consists of the cost of the building (23,000) five salon stations, five master barber chairs, each station requires a salon chair, cabinet, and
a large mirror, shampoo bowl and a floor mat, five sit under dryers will be located in the rear of the salon. All other miscellaneous items such as
curling irons, electric razor, several pairs of scissors, spray bottle, assorted combs and brushes all employees are expected to provide for themselves.
Shampoo bowls and floor mats. Located in the front of the salon will be a desk for the receptionist, along with a computer for sales and booking
appointments ,three couches for reception area and two flat screen televisions to entertain our clients. Located in the back of the salon will be an office
for management with a computer for accountant purpose with a printer. DescriptionCost Building Total Cost of Building23,000 EquipmentTotal
Amount of Equipment 4,723 FurnitureCost to Furnish Salon 9,753

Renee Business Plan
Business Plan for a Startup Business
The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than
150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be
done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you'll have a collection of small
essays on the various topics of the business plan. Then you'll want to edit them into a smooth–flowing narrative.
The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of...show more content...
Describe your industry. Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your company be
poised to take advantage of them?
Describe your most important company strengths and core competencies. What factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation (LLC)? Why have you selected this form?
Products and Services
Describe in depth your products or services (technical specifications, drawings, photos, sales brochures, and other bulky items belong in Appendices).
What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
What are the pricing, fee, or leasing structures of your products or services?
Marketing Plan
Market research – Why?

No matter how good your product and your service, the venture cannot succeed without effective marketing. And this begins with careful, systematic
research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you're on
track. Use the business planning process as your opportunity to uncover data and to question your

Drawing Up Your Own Business Plan
This is the last module of the qualification. Well done for having persevered and having made it this far! Modules 1 to 4 have taken you all the way
from learning strategies to drawing up a business plan for your own business. We hope that by now you are excited about the thought of owning your
own business and being an entrepreneur. Choosing a business is easy; getting it to stay viable and bringing in the money is another thing. According to
the University of Tennessee, 70– 80 % of all businesses fail in the first year and only half of the remaining businesses will survive longer than five
years. This is a scary statistic, but on close examination as to why these businesses have not been successful, we see that they failed to plan...show more
content...
Sometimes these are called circulating assets because the items are continually changing their form in the normal course of business: for example,
stock on hand is sold and becomes a debtor. The customer pays and the debtor becomes cash, cash is used to buy more stock and so on. A continuous
cycle occurs from purchase of stock, to sales, and back to cash. c) Liabilities Liabilities fall into three main groups: Owner's capital employed or
Owner's Equity. Long–term liabilities which are liabilities not currently repayable (for at least a year), e.g. a long–term loan such as a mortgage bond.
Current liabilities which are repayable in a short period of time (less than a year) and in the normal course of business. d) Owners Equity Owners
Equity refers to the interest of the owners in the nett assets of the entity (total assets less liabilities). e) Income Income is all the amounts earned by
the entity for goods or services sold. Goods and services may be sold for cash or on credit. When goods or services are sold for cash, the asset cash
increases. If the sales transaction was on credit, the asset debtors (accounts receivable) increases. f) Expenses Examples of expenses are accounting
fees, electricity and water, salaries and wages, stationery and printing, telephone, fax and cell phones. g) Receipts Receipts include ALL money
received by the business via

Business Plan Essay
To develop a sustainable financial management company that generates value for their customers.
1st Year: We aim to form relevant technical partnerships and register as vendor with at least 20 new clients while closing medium to large scale deals
in all our three main areas of business. In this year we will invest both financial and material resources to ensure that we enter new markets India and
South America strong. We aim to raise sufficient capital to make us more mobile while relating with international clients.
2nd Year: Our goal will be to consolidate our technical partnerships and become properly established in our primary market regions, while continuing
to pursing and close medium to large scale deals. We aim to increase our...show more content...
His father Mr. Muhammad Akram is also Saudi Arabia resident and working there since long.
Objective:
Ardent to acquire a career oriented and challenging position in esteem and dynamic organization that can provide me opportunities to grow and prosper
in the organization through the utilization of my entrepreneurial knowledge and professional skill
Professional Experience of Mr. Hassan Khan Mazari:
(An operations director is an interesting position where you're responsible for ensuring that a business has the best working environment and processes).
He is working as a Director Operations in CORE Business Consultants since completion of his graduation from FC College, Lahore to up till now.
Working as a Director Operations CORE Business Consultants.
SPECIFIC DUTIES AND RESPONSIBILITES OF THE POST To deliver the service elements within the five year operating plan, demonstrating
commercial focus, a structured approach, intelligence and enthusiasm.
To establish, in conjunction with other Directors, and then to monitor, clear performance targets, both quantitative and qualitative, for the Central
Operational Management Team, informed by those activities, which will significantly improve operational performance.
To ensure that the performance of the Central Operational Management Team is efficient, effective and delivered within

An Introduction to Business Essay
An Introduction to Business
Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By
satisfying the needs and wants people cannot satisfy themselves, businesses improve the quality of life for people and create a higher standard of living.
It is a way for individuals to provide goods and services to consumers, and at the same time, produce a profit for themselves. Businesses are not only
important because they provide goods and services for consumers, but they also improve the economy and increase jobs for people within society
which is an additional fact producing a higher standard of living. To measure our societies standard of...show more content...
International trade deficits occur when a nation imports more then it exports. The Decline of Smokestack America is when there is a change from an
industrial to a post–industrial economy. Finally, the conservation of energy is so that there are a sufficient amount of natural resources necessary to
produce goods. General economic growth or stagnation also has an important influence on business within our society. Many factors can affect it's
condition, such as war, new inventions and technology, political assassinations, the discovery of physical and natural resources, labor negotiations,
government action, and many others. When the economy is strong and the demand is high, businesses can prosper. Regardless of how great the
economy may become, businesses still must compete with other firms for scarce raw materials and labor.
A businesses environment creates many opportunities as well as problems for prospering businesses. The environment determines what a business can
do by shaping and channeling its development. Businesses function within an environment by allowing entrepreneurs to raise capital and create profits
freely. The supply of money available within a business as well as the economic stability through times of growth and recession have strong effects on
businesses. Not only is the physical environment, including natural resources, pollution and energy as discussed previously, important, but many other

Business Plan Essay
ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full
–service day spa dedicated to consistently providing high customer
satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will
also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and
growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a
cost–effective approach to reach this clearly defined target market. This approach will utilize resources to create awareness of the spa and encourage
customers to...show more content...
В· Work in a professional/business setting in Maryland Heights and its surrounding areas. Behavioral and Psychographics В· Personal appearance is
a priority. В· Has strong awareness of the necessities of mental well being and physical health В· Associates spas as a prestigious form of
"self–pampering" Market Research В· Initial Question Results: The staff will note customer responses to the How did you hear about us? question. We
attempt to correlate that with our advertising and promotional activities and referral–generation programs. В· Suggestions: The suggestion box is
another method to gain additional information from clients. Some of the most productive questions are: o What suggestion do you have to improve
the quality of service? o What other products or services would you like to have available? В· Competitive Shopping: We will continually shop other
day spas. We plan to visit each competitor in our market at least once each quarter for competitive information, and we subscribe to many catalogs that
have beauty products, herbs, essential oils, and other specialty products available to the market. Market Needs Endeering Day Spa is providing its
customers the opportunity to relax and pamper themselves in a comfortable environment. They have the choice of many services that will help them
look and feel better. They desire their experience to be personal, unique, and informational as well as a

Business Plan-Example Essay
RUSH BAKERS& RESTAURANT (PVT) LTD
No 56 New Bus Stand
Nittambuwa
Telephone –0773892174
Fax–0338937268
Table of Contents
1.Executive Summary2
1.1Objectives
1.2 Mission
2.Company summary3
2.1 Company ownership
3.Start–up summary3
4. Products and Services4
5. Market Analysis Summary4
5.1 Market Segmentation
5.2 Target Market Segment Strategy
6. Strategy and Implementation Summary5
6.1 Competitive Edge
6.2 Marketing Strategy
6.3 Sales Strategy
6.4 Sales Forecast
7. Management Summary6
8. Financial Plan6
8.1 Important Assumptions
8.2 Break–even Analysis

8.3 Projected Profit & Loss
9. Summary7
1. Executive Summary
Rush Bakers & Restaurant (RBR) is a start–up bakery...show more content...
–People or family members who come to Nittambuwa for shopping and who will be looking for walk–in food convenience feeling tired.
–Local travelers and tourists who are active restaurant seekers.
5.1 Market Segmentation
Rush Bakers intends to serve a wide range of customer base. Our market segment includes:
Young adults and business people
Families with children
Travelers and tourists
High–end singles or bachelors
5.2 Target Market Segment Strategy
The dominant target market for Rush Bakers & Restaurant is a regular stream of local residents. .We can specifically divide the market into two
segments, ordinary people with families and business people.
6. Strategy and Implementation Summary
This business hopes to succeed by offering high quality foods and bakery products at a competitive price and superior customer service at a friendly
neighborhood–feel atmosphere.
6.1 Competitive Edge
The competitive edge of Rush Bakers & Restaurant is relatively low level of competition in the local areas in this particular niche. Rush Bakers &
Restaurant rely on two competitive advantages:
The importance of experience–The customer experience is extremely important as an effective way of distinguishing offerings. When a customer has a
good experience at a restaurant, the probability of the customer repeating to the hotel is more and there is chance of sharing his

A Business Plan For Small Business Essay
1.INTRODUCTION
A good business plan is not only important in developing the opportunity but also essential in determining the resources required, obtaining those
resources and successfully managing the resulting venture. Running a Business is both exciting and challenging. It requires to develop business tools for
the better with proven advice and successful strategies for small business, plus practical guidance on how to find business funding, chose a
business idea, or get your business up and running. Many people these days prefer to open their own business but they need to do a detailed
research and consider practical things to gain the confidence of starting it in this competitive world. I recently came across one of my family friends
who is running small business in mobile truck shopping named as "Easy Shop" in Auckland. Mobile truck shops trawl around different areas, selling
to families door to door. He is in his late 20's and graduate in business administration and has been running this business with a team of 5 for 3 years.
He is a smart business runner and confident about his marketing and strategic skills but is presently struggling to get enough profit out of his business
and compete with the potential big competitors like Home Direct and Good Guys in the market. He started off quite well and managed to reach the
profit intersection within 2 years but profits started to fall in the 3rd year suddenly. As I am about to complete my post graduation in business

H & M 's Business Plan Essay
Background Information about H&M Erling Persson developed the multinational corporation, H&M, in 1947. Originally, the company was called
Hennes, as it stood for "hers" and only sold women's clothing. The executive team quickly realized that selling menswear would open another market
entirely for them. From this point onwards, H&M was known as Hennes and Mauritz. Their clothing line ranges from athletic to business wear.
Incorporating seasonal changes, producing environmentally friendly pieces of clothing, and recognizing the need for a sustainable future helps this
retail giant gain customer loyalty. H&M is currently in 63 industrial and 33 online markets, with thousands of stores across the globe. As a clothing
brand, H&M attempts to focus on price and quality to form a sustainable brand image. The global clothing retailer has approximately 148000
employees all determined to make a difference in the economy. Increased awareness of environmental implications, partnership plans and employment
rights are at the forefront of H&M's business plan, in order to become more socially responsible. Although the company still has a lot of work to do,
they are taking steps in the right direction to improve their current situation. The fashion industry is the second largest, making up 2% of the global
market's GDP annually. Competitors include Forever 21, Zara, Arcadia and Gap. Similar to H&M, these competing clothing brands target the middle
class, with enough disposable income to

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