Zuraida Buter organiseerde reeds 4 edities van het Playful Arts Festival in Nederland. Ze deelt haar expertise met de Vlaamse cultuursector.

1. Playful
Culture
Curator
zo-ii.com
@zoewi
playfulartsfestival.com
@PlayfulArtsFest
Zuraida Buter

5. Screenshake
2017

6. Playful Arts Festival 2012 - ‘14 - ‘16 - ‘18 -

7. ● Curates festivals and events
● Presents existing, new work & work in progress
● Collaboration with (international) artists to present their work
● Collaboration with different partners to present work at different
venues
● Partners with different educational institutes to present new work
from students
● Community: Brings audiences and artists together around playful
arts
● International network of playful curators, designers, artists
Playful Arts Festival
Play, Connect, Discover

8. Playful Arts Festival
Playful Arts Festival curates at
the intersection of interactive
performing arts, visual art and
playful design with a focus on
social interaction.
Characteristics
● Playful
● Interactive
● Interdisciplinary
● International
● Audience participation
● Artists present
● Physical * Digital
● Experimental
● Intimate
● Community www.playfulartsfestival.com

9. Beginnings
Iris Peters Zuraida Buter
Visual Art Game Culture
2012: “What if we do a project where games
and visual art would meet”

10. Beginnings
"With the Playful Arts Festival we aim to stimulate cross-overs
between different fields of play, interaction and design. The festival
wants to connect a wider audience with the spaces of play. Part
festival, part showcase we celebrate playful culture. The inaugural
edition of the festival focuses on showcasing games that evoke
physical and emotional responses by putting the player into action
with friends and foes. The games and interactive installations for PAF
2012 are selected for their performative and collaborative qualities. It
showcases talent from the Netherlands and abroad."

11. ● 3-day exhibition: @deBoo in Den
Bosch
● Digital and physical games with a
focus on collaboration
● Special Guest: Kaho Abe (NYC)
● Special events: Opening, Performance
Night Out
● Wall of Fame - playful / creative
participation
PAF 2012
Design:StephanLerou

12. ● 4-day festival @ Willem Twee Fabriek
‘s-Hertogenbosch, Stedelijk Museum
Den Bosch, Public Space
● Exhibition, Inspiration Day, urban
play, playful club night, play in the
dark
● Performances, workshops, talks,
urban play sessions
● +/- 60 national and international
artists
○ Bernie deKoven, Nathalie Pozzi & Eric
Zimmerman, Abner Preis, Cindy Moorman
PAF 2014
Design:StephanLerou

13. Playful Arts Magazine
● Articles by writers and designers
● Inspiration, background, experiences

14. ● 1 day event @ Willem Twee Fabriek
‘s-Hertogenbosch
● Exhibition, artist talks, new student
work, performances, dinner,
masterclass, workshops, playtests
● National and international guests
Design:HetEiland
PAF 2016

15. ● 2 day event @ Werkwarenhuis ‘s-
Hertogenbosch, Bieb Den Bosch, De
Muzerije, Public Space
● Exhibition, artist talks, new student
work, performances, masterclass,
workshops, playtests
● +/- 30 National and international
guests
PAF 2018
Design:StudioBoot

16. Curation

17. Curation: Projects
● Always on the lookout (online, events, festivals etc) for interesting
playful arts projects
● Going to events in different fields throughout the year
● Research
● Staying connected to artists
● Commissioning work
● Working with educational institutes/ students
● Open Calls

18. Curation: Projects
● Interactive performances, dance, theatre
● Games
● Visual Art
● Interactive installations
● Music
● Food design
● Urban play
● etc

19. Curation: Artists
● Young and upcoming talents
● Established artists
● Cross-disciplinary / interdisciplinary

21. Bodies in Urban Spaces -
Cie. Willi Dorner

23. Projects
● Finished artworks
● Work in progress
● Commissions
● Pilot projects
● Prototypes
● Play tests
● Tryouts

24. Themes

25. Playful Arts Festival 2012: Collaborative Play

26. Playful Arts Festival 2014: Urban Play

28. Playful Arts Festival 2016: Bodies at Play

29. Playful Arts Festival 2018 (T)Here & Now

30. Design
● Designer visual image print & digital
● Exhibition design
○ Depends on location
○ Unified whole
○ Cabinets, festival desk, routing
○ Atmosphere
● In collaboration with artists
○ Needs specific artwork
■ Space
■ Audio/noise/quiet
■ Light/dark

31. Partners
● Culturele partners
○ Vlaams cultuurhuis (De Brakke Grond)
○ Bibliotheek Den Bosch
○ Muzerije
○ Werkwarenhuis
○ Stedelijk Museum DB (nu Design Museum)
● Festivals
○ Now Play This
○ CounterPlay
○ FAQ Festival
○ Festival Cement
● Opleidingen

32. Challenges
● Location
● Budget

33. Location

34. Location
● Opportunity
● Connections/ network
● Financial
● Vibe
● Multiple spaces/rooms
● Location

35. Budget

36. Budget
● Location
● Organisation
○ Curator(s)
○ Production lead
○ Production- & comm
assistant
○ Communication & PR
○ Location Manager
○ Volunteer Manager
○ Administration
○ Documentation:
Photographer/ Filmer
● Exhibition Design
● Design
○ Digital & Print
● Website
● Artists
○ Fee
○ Travel /
Accommodation
○ Catering

37. Budget
● Funding
○ Local grants
■ Municipality
○ National cultural fund
● Sponsorships
● in-kind

38. Lessons Learned
● Funding is difficult
● Need for good partners
● Location is important
● Connect with artists early
● Take good care of the artists
● Artists are happy to help
● Community important
● PR & Communication is key

39. Playful Arts Festival: Initiatives
Multiple day festival
Professionals Masterclass Day
Articles/ Theory/ Inspiration
PAF collaborations
Meetup with artists & audience
Participatory performance evenings
● Playful Arts Festival
● The Art of Play
● Playful Arts Magazine
● Playful Arts Popup
● Playful Arts Meetup
● Playful Arts Sessions

40. https://www.zo-ii.com/events

42. Playful
Culture
Curator
zo-ii.com
@zoewi
playfulartsfestival.com
@PlayfulArtsFest
Zuraida Buter