Typography is arranging text that appeals to the readers. Typography on a website indicates the look and feel of words with their readability. You make it easy for the reader to grasp and engage with your arrangement of words in a text. This helps you convey the right message with clarity. Typography coveys your website’s mission to help a user understand your products and service.

1. ROLE OF TYPOGRAPHY
IN WEB DESIGN
WWW.CUION.IN

2. Typography is arranging text that appeals
to the readers. Typography on a website
indicates the look and feel of words with
their readability. You make it easy for the
reader to grasp and engage with your
arrangement of words in a text. This helps
you convey the right message with clarity.
Typography coveys your website’s
mission to help a user understand
yourproducts and services.

3. DIGITAL TEXTS ALIGN WITH THE READER
The text has to be aligned for people with short attention spans. The text must
be easy to access. Scan the text for a reader and optimize them on different
devices with varied screen sizes. Typography applies to font and color styling. In
this fast-paced world, people skim through the content enabling the user to
grab key- information.

4. Typography with proper spaces ensures to engage the reader. Use a font size
that is big enough for readability. Providing space between after letters or
words grabs users’ attention. Align your web typography. Simple background
with a standard font strikes the user’s attention with the web design. Align your
typefaces for increased visibility.
TYPOGRAPHICAL ELEMENTS IN WEB DESIGN

5. Use sufficient color contrast and uniformity and the elements of style
appropriately. Stick to a typography guideline for uniformity of style, sizes,
spacing, and consistency.
Color and font aligning the web design typography
1.
2. Headlines
Writing a good headline to draw the attention of a user is imperative. Even
the most engaging and appealing content makes the user uninterested in
reading the content if the headline does not grab attention.
3. Use of whitespace
Organize the content using sufficient white spaces with a clean interface.

6. 4. Text density and hierarchy
5. Do not use text animations
Text density refers to the meaningful information in the text.
Elements like line height, spaces in the letter, and text size affect text
density.
Animations used minimally appeal to a visitor, using text animations
may drive them away. It may be due to the rapid movement of the text
or sometimes it may appear flashy.

7. Trial and error learning using typefaces, fonts, and styles provide you with
an understanding of what is appropriate for your design page. Testing
your text gives you insight into what may work for your web design page.
Using 40 to 80 characters in a line with a careful choice of colors would
work wonders for a web designing company in Bangalore. Designs along
with textual elements enhance the web design aesthetics.