research into the audience of Florence an the Machine

1. Main Priority: Enlightenment
Characterisation: Reformer
Independence is your way, you make up your own mind and, ideally, manage your own time. In every
way you need room to stretch and grow and move about. Freedom is not just an ideal. It’s a basic
necessity. All rigid restrictions are irksome to you, be they hierarchies and bureaucracies, accepted
ideas, roles, rules and routines – or tight collars and small windows.
Luckily you are sufficiently inventive and versatile to overcome these restrictions and find the freedoms
that you need. What about those who are powerless to do so ? You may feel yourself drawn to
active involvement on their behalf - your search for enlightenment naturally includes the desire to
set the whole world free.
More than others you are aware of personality in the world around you, which connects with a feeling
for relationships ... for instance of colours, shapes, or tastes. The result is a very personal
expression, whether it happens in the kitchen, the garden, at work or at play. Generally open to
experience., you are attracted to intelligence, to people and things that exhibit unique, authentic
and unexpected facets.

2. Main Priority: Control
Characterisation: Succeeder
You are powered by a strong goal orientation; your long term growth plans backed up by the
confidence of high self-worth. The underlying aim of your drive is duration and stability, a desire for
lasting personal achievement. It’s possible that you have a forward plan of your life worked out,
and think in terms of strategic moves towards willed outcomes.
Your creativity works in a process of simplifying complexity – cutting through ambiguity and extraneous
complication, organising solutions. And in finding ways to express your conclusions in down-to-
earth examples from personal experience.
You do need to be the captain of your ship, separate from the mass of people - and to enjoy the
rewards of success as well as the symbols of prestige that inspire the achievement of life goals.
You may feel an attraction to things that have lasted for a long time – well-aged single-malt whisky
can be one example, a tendency to align yourself with the local political and social establishment
another.
You are particularly aware of the importance of inter-personal communications. Socially you feel most
at ease with individuals who share your Control priority, but on some level you may need a more
caring and protective antidote to the stress and suppression involved in your drive toward success.

3. Florence and the Machine
Artistic and creative
style
Individual
Experimental with
both her music and
vocals
Thoughtful and
reflective lyrics
She has not lost her
identity

4. Expectations
Strong sense of positivity
And of identity
Mostly female
Quite internet dependent
A creative and artistic mind
Of a younger age (12-20)
Wears adventurous and different clothing

5. My results

6. My Results

7. My Results

8. My Results

9. My Results
. I love the music, the lyrics are inventive and clever, the
music is simple and yet catchy.
.amazing music and not like any other band/artist
.Catchy songs
.Groovey tunes
.She has an amazing voice an lyrically, her songs are very
different.
.Because the songs are all so original and refreshing
.Her approach to song writing is unconventional, &
compared to other female artists in the charts, she
presents the most natural image.

10. My results

11. My Results

12. My Results

13. My Results
What would your ideal job be?
.something to do with the environment, geochemist,
ecologist ext.
.something that enables me to travel
.Doctor
.performer
.River management with the environment agency :)
.Film Director

14. Comparison to expectations
Correct Incorrect
The majority are Many seemed to
creative, positive choose intellectual
and female. and science based
Of a younger age jobs.
group? A casual dress sense
seemed most
dominant.