2. 2
Two Guinness World Records
Largest Single-Unit Marquee and
Largest Temporary Stage for the Frieze Art Fair
ABOUT
ARENA AMERICAS
RECENT
RECOGNITION
ISES Big Apple Awards
Best Technical Support for
Mercedes-Benz Fashion Week
ISES Esprit Awards
Best Event Support Services for
Mercedes-Benz Fashion Week
Special Event Gala Awards
Best Tent Installation for
Tiffany & Co. Gala and
Best Achievement in Event Rental
Support for the Frieze Art Fair
ISES NJ North Gala Awards
Best New Product or Service for
Mercedes-Benz Fashion Week Façade
NACE ISES Chicago
Excellence Awards
Best Use of Tenting for Frieze Art
Fair and Tiffany & Co. Gala and
Best Use of Rental Equipment for
Frieze Art Fair and Lollapalooza
Founded in 1964 and headquartered in the
Midwest United States, Arena Americas
has established a sterling reputation for
consistently delivering high quality rental
equipment, premium level of service and
unsurpassed design innovation.
Arena is a market share leader with the largest tent/clearspan structure
and arcum structure rental inventory in North America. We also offer
highly technical and specialized services, including in-house design and
manufacturing capabilities, strong custom graphics capabilities; and
industry-leading safety and training protocols.
Arena Americas was acquired and rebranded by the Arena Group in
2013, enabling us to provide even more services to our clients including the
Super Bowl, Mercedes-Benz Fashion Week, Kentucky Derby, NASCAR races,
Deutsche Bank Championship and 3M Championship.
Arena Group are producers of events such as Wimbledon, Cheltenham
Racecourse, Aegon Tennis, Henley Regatta, Abu Dhabi Formula 1, and the
London 2012 Olympic Games.
3. 3
Arena Group provides event
overlay services, designing
and delivering complete
temporary environments for
the most prestigious sporting
and cultural occasions in
the global calendar. Arena
has produced events such
as Wimbledon, Cheltenham
Racecourse, Aegon Tennis,
Henley Regatta, Abu Dhabi
Formula 1, and the London
2012 Olympic Games.
Arena’s experienced team
provides bespoke solutions
which maintain clients’ brand
consistency and quality of
delivery the world over.
Since the successes of 2012
including London Olympics
and the Diamond Jubilee,
Arena Group has undergone
exceptional strategic growth,
acquiring Arena Americas
in the US and Asia Tents
International in Malaysia,
providing Arena Group with a
truly global reach. The Group
now has premises in the UK,
Ireland, USA, Portugal, Spain,
Dubai, Abu Dhabi, Malaysia
and Brazil, coupled with a
network of global partners to
extend local capabilities.
Continual investment in
research and development,
products and people ensure
sophisticated event solutions
are delivered with excellence
to the global market.
ABOUT
ARENA GROUP
4. 4
Global Events. Designed and Delivered.
GLOBAL NETWORK
UK & EUROPE
London
St. Ives
Hungerford
Faro
MIDDLE
EAST & ASIA
Dubai
Kuala Lumpur
Singapore
AMERICAS
Orlando FL
Fort Irwin CA
Belleville NJ
Chicago IL
Milwaukee WI
Rio de Janeiro
Sao Paulo
GLOBAL NETWORK
5. 5
Arena Americas operates on
the philosophy of creating
lasting partnerships with
our clients, enabling us to
better deliver top-notch
experiences.
When partnering with Arena
Americas you will be assigned
a lead event manager for
your entire event including
bidding process, planning,
installation and post-event
follow-up.
Our dedicated event
managers handle all of our
assignments with equal parts
energy, talent and a burning
desire to make our clients
happy. They coordinate and
relay pertinent information
to our warehouse staff,
operations, logistics, travel
and site managers to ensure
everything flows smoothly for
your special event.
Our team is committed to
a safe, successful, on-time
installation coupled with a
responsible, efficient load-out
everytime.
CLIENT
SERVICES
“Attention...
Arena provides one-
on-one attention and
truly collaborative client
partnerships.
3M CHAMPIONSHIP
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6. 6
Arena Americas takes great
strides to ensure the tightest
and highest quality control
standards are met for every
project, which is to always
be rental ready and provide
an exceptional product at all
times.
Our in-house manufacturing
eliminates sub-rentals giving
us complete control of the
quality of our equipment.
Warehouse automation
ensures equipment is properly
cleaned and stored supplying
only high quality products at
each event.
We have invested in state of
the art rental industry software
to manage our full line of
rental inventory.
All projects are managed
under the direction of our
seasoned event professionals
who have decades of industry
experience.
QUALITY
ASSURANCE
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7. 7
LARGE EVENT MANAGEMENT
Arena Americas is well versed in handling multiple overlapping projects continuously throughout the year. We have a structured execution program
that cohesively connects account management to operations to the on-site execution teams. We have been successful handling multiple large events
at a high level, due to the implementation of core processes that focus on organization and efficiency.
We start the process 3 to 4 months out at a minimum, holding pre-event meetings where we share informatoin with our Account / Event Management
team and our Operations teams. Our National Inventory Manager works hands-on with the Inventory teams to ensure timely deliveries and optimal
quality control, enabling us to deliver product that is rental- and install-ready.
The core of the entire event execution process is the Event Management team. They are responsible for the overall project development, day-to-day on
site management of each event and the communication with the Operations team. The Event Managers are continually monitoring the goals of each
day’s work and planning ahead to ensure the build stays on pace.
At the completion of each event we hold post-event meetings internally and with the clients, gathering information that is evaluated for the event
moving forward and to build upon as a company.
A great example of our track record for simultaneously handling multiple projects is Mercedes-Benz Fashion Week, the Daytona 500 and the Super Bowl.
All three of these events occur from late December to mid-February each year and require over 150 install crew members and over 800,000 square feet
of tenting and flooring. Each of these projects has its own Event Management and execution teams operating independently of each other.
We have demonstrated time and again that regardless of the size of a project or whether it runs concurrently with another event we are working on, we
have the staffing and resources in place to dedicate a full team to each project to ensure successful execution.
8. 8
Arena is fully commited
to being as sustainable as
possible. We continually
research processes and
materials to ensure that we
are doing our best to be
environmentally efficient.
We use only high quality
fabric tent materials to ensure
versatility and reusability.
Custom graphics are printed
with a pigment solvent-based
ink that has outdoor durability,
with a typical life span of
three to five years.
We also focus on
transportation to save
resources, using rail
transportation whenever
possible to reduce fuel
consumption and running a
sizable percentage of our
fleet on propane.
Other practices include
reducing lighting power by
77% and working with other
environmentally conscious
companies like United Rentals
and RSC. As a result of our
sustainble efforts, we are a
proud recipient of the Orion
Environmental Award.
SUSTAINABILITY
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9. 9
CUSTOM
DESIGN
SOLUTIONS
At Arena Americas, our
in-house design and
manufacturing team will
provide structure solutions
capable of meeting virtually
any challenge, including
terrain, climate, loads, and
custom specifications.
We have the ability to
create CAD layouts and
photorealistic 3D renderings
to provide a snapshot of your
event long before execution
so you’re able to modify
details with minimal impact
on project costs.
Our designers are able to add
event plans to aerial maps
and photos to determine
feasibility and aesthetic
appeal.
We pride ourselves on the
comprehensive custom
capabilities we offer to ensure
that no matter what the
request, we can always say,
“Yes, we can do that.”
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10. 10
Once we have a client-
approved design in place,
we turn it over to our in-house
manufacturing team.
Keeping the manufacturing
process in-house gives us
several key advantages—for
starters we can implement
and adhere to the highest
level of quality control. It
also enables us to eliminate
the budgetary concerns
and timeline challenges
associated with outsourced
work.
Arena owns a CNC milling
center, K-bar machine, laser
cutting machine and robotic
welder, which are operated
out of our state-of-the-art
manufacturing facility in Oak
Creek, WI.
CUSTOM
IN-HOUSE
MANUFACTURING
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11. 11
CUSTOM
GRAPHICS
Our custom graphics
capabilities provide clients
with imaginative ways of
showcasing their brand.
We specialize in integrating
graphics into the structure
with custom sidewall, gables
and tops that can include
high-quality, permanently-
printed or removable
graphics.
Whether a simple, one color
logo decal or a full color
design covering an entire tent
structure, Arena can work
with your budget to provide
the best solution.
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12. 12
Arena Americas is the
Official Rental Supplier for
Lollapalooza, the world’s
second largest music
festival, which takes place in
Chicago’s historic Grant Park.
Arena installs hundreds of
tents and thousands of tables
and chairs, along with linen,
flooring, lights and fans for the
event.
The mile long music festival
features a farmers market,
gourmet food stands, artist
lounges, VIP corporate
hospitality venues, an arts and
crafts area, recycling stations,
sponsor tents, beverage
areas, and staff / operational
command centers.
The integration of over
125,000 square feet of tenting
has created a seamless
transition from one stage
to the next providing food,
beverage and entertainment
amenities throughout the
entire park.
EVENT
EXPERIENCES
LOLLAPALOOZA
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13. 13
Arena Americas works with
the Milwaukee World Festival
to provide rental equipment
for the largest music festival in
the world, Summerfest, each
year.
We provide a variety of
rental equipment including
numerous frame and tension
tents, clearspan structures,
tables, chairs, signage and
fencing.
Summerfest takes place
along Milwaukee’s lakefront
at Henry W. Maier Festival
Park, also the home to ten
additional festivals. Over
two million guests attend the
events each summer.
EVENT
EXPERIENCES
MILWAUKEE
WORLD
FESTIVAL
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14. 14
Arena Americas provided
rental equipment for the
Wavefront Music Festival in
Chicago, IL.
We provided over 33,000
square feet of tenting and
over 7,000 square feet of
flooring for the festival.
Wavefront is a three day
electronic dance music
festival that takes place on
Chicago’s Montrose Beach.
It featured more than 100
artists performing on four
stages. Each day ended
with a fireworks display over
Chicago’s lakefront.
EVENT
EXPERIENCES
WAVEFRONT
MUSIC FESTIVAL
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15. 15
Ultra Music Festival is an
annual outdoor electronic
music festival that takes place
in Miami, FL.
Arena Americas designed,
manufactured and installed a
custom offset ridge structure
for a VIP viewing area that
incorporated a multi-level
platform for tiered seating.
EVENT
EXPERIENCES
ULTRA MUSIC
FESTIVAL
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16. 16
Arena is a veteran participant
of Super Bowl events, having
supplied structures for the past
ten Super Bowl games.
Our clearspan structures have
been used for hospitality,
the halftime show, the NFL
Experience and NFL Tailgate
events.
We have also provided
a number of customized
clearspan structures, including
a ring-shaped structure 230’
in diameter, a “U” shaped
hospitality structure, two
offset ridge structures, custom
single-slope structures and
numerous snow-loaded
structures.
EVENT
EXPERIENCES
SUPER BOWL
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17. 17
Arena Americas provided the
Dallas Cowboys with a 20m
x 35m double decker arcum
structure for the Miller Lite
Corral. The structure sits just
outside AT&T Stadium and is
open to all fans with a game
ticket before, during, and
after the game.
The structure boasts a 1,300
square foot mezzanine level
for entertaining VIP guests,
ceiling fans, flooring, and
custom uplighting.
EVENT
EXPERIENCES
DALLAS
COWBOYS
MILLER LITE
CORRAL
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18. 18
Arena Americas is the “Official
Structure Provider” for the
Tiger Woods Deutsche Bank
Championship in Norton, MA.
We install a number of
hospitality structures and
chalets for viewing the golf
tournament along the course
at TPC Boston.
We also provide custom
modular wall panels for bars,
signage, concessions and
room dividers throughout the
tent structures.
EVENT
EXPERIENCES
DEUTSCHE
BANK
CHAMPIONSHIP
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19. 19
Arena Americas provides
numerous clearspan tents at
the Mercedes-Benz Fashion
Week, which is held semi-
annually in New York City.
These tents incorporate a
hard material façade, along
with hard walls, glass walls
and other vinyl components.
To set the proper tone for
this prestigious event, our
team of engineers and
designers developed the
custom façade for the
entrance of the fashion
show in Lincoln Center. The
façade’s components are
manufactured in Arena’s
Oak Creek facility and then
transported to New York,
where they are installed by
Arena project managers.
To further enhance
the ambience we also
incorporate unique flooring,
lighting, liner and vinyl
elements to customize the
structures.
EVENT
EXPERIENCES
MERCEDES-
BENZ FASHION
WEEK
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20. 20
Arena Americas installed
six 50m x 60m (164’ x 197’)
standard clearspan structures
attached by triangular
shaped wedges to create a
snaking design for the Frieze
Art Fair held on Randall’s
Island in New York City.
Over 18,000 Bil-Jax flooring
pieces were used to level
the structure over the sloping
elevation that required us to
raise portions up to six feet.
Arena worked with Frieze
for over a year planning
the details. Over 190
contemporary art galleries
were presented in the curved
structure during the four day
event.
Arena set two Guinness World
Records for the project -
largest temporary stage at
275,007.44 square feet and
largest single-unit marquee at
226,795.77 square feet.
EVENT
EXPERIENCES
FRIEZE
ART FAIR
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We offer our smallest
clearspan profile in the
following width sizes:
3m (10’)
6m (20’)
9m (30’)
12m (40’)
These structures are
expandable by 3m (10’)
increments and have a
standard 3m (10’) leg
height. Other leg heights
are available if your event
requires it.
White vinyl comes standard
with our small beam profile
clearspan structures, but other
options like clear, colored
and printed vinyl are also
available.
CLEARSPAN
SMALL BEAM
PROFILE
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We offer our medium beam
clearspan profile in the
following width sizes:
5m (16.5’)
10m (33’)
15m (50’)
20m (66’)
25m (82’)
These structures are
expandable by 5m (16.5’)
increments and have a
standard 3.4m (11’) leg
height. Other leg heights are
available.
White vinyl comes standard
with our clearspan structures,
but other options like clear,
colored and printed vinyl are
also available.
CLEARSPAN
MEDIUM BEAM
PROFILE
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23. 23
We offer our large beam
clearspan profile in the
following width sizes:
30m (99’)
35m (115’)
40m (132’)
50m (164’)
These structures are
expandable by 5m (16.5’)
increments and have a
standard 4m (13’) leg
height. Other leg heights are
available.
White vinyl comes standard
with our clearspan structures,
but other options like clear,
colored and printed vinyl are
also available.
CLEARSPAN
LARGE BEAM
PROFILE
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24. 24
We offer our largest clearspan
profile in the following width
sizes:
30m (99’)
35m (115’)
40m (132’)
50m (164’)
60m (197’)
These structures are
expandable by 5m (16.5’)
increments and have a
standard 4m (13’) leg
height. Other leg heights
are available depending on
structure size.
White vinyl comes standard
with our extra-large beam
profile clearspan structures,
but other options like clear,
colored and printed vinyl are
also available.
CLEARSPAN
EXTRA-LARGE
BEAM PROFILE
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Arena Americas offers custom double
decker structures, which provide several
key advantages.
They are a great way to maximize your
event space when you are working with
a smaller footprint.
Their height creates greater visibility
drawing the eye to your event. They
also offer a great opportunity to
increase brand exposure with custom
printed graphics.
Double decker structures are available
in 10m (33’) to 30m (99’) widths on a
6.8m (22’) standard leg height.
CLEARSPAN
DOUBLE DECKER
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26. 26
Arena’s team of engineers and
designers have developed hard and
vinyl façades to be incorporated with
our clearspan structures.
Façades are usable for any number
of purposes, including temporary
showrooms, retail space and trade
shows/expositions.
Our façades range in size from 10m (33’)
to 40m (132’) in width and can easily
incorporate any design or graphic
requirements.
Arena has customized hard and vinyl
façades for customers like Mercedes-
Benz Fashion Week, Fiat, and Tiffany &
Co.
CLEARSPAN
FAÇADE
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27. 27
Arena’s engineers and designers have
developed and produced a custom
single slope structure design.
The single slope clearspan has a unique
visual appeal and offers different
surfaces for branding. The tall side of
the structure features a large vertical
space for customization including
branded panels or clear panels to
increase natural light.
The single slope structure is currently
available in both 15m (50’) and 20m
(66’) sizes on a 4m (13’) standard leg
height.
CLEARSPAN
SINGLE SLOPE
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28. 28
Arena offers custom mezzanine level
options for integration into clearspan
structures. A mezzanine level provides
extra space for a variety of options
including VIP areas, seating, sales, etc.
Arena’s team of designers will work with
you to develop the best mezzanine level
option for your specific needs.
CLEARSPAN
MEZZANINE
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29. 29
Arena offers custom curved clearspan
structures, perfect as a unique venue or
to accommodate site restrictions.
Custom wedge shaped bays are
incorporated into standard clearspan
structure components to create curves.
Curved clearspan structures are
designed and manufactured in-house
by our own design and manufacturing
team.
CLEARSPAN
CURVED
Frieze Art Fair—2 Guinness World Records
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30. 30
Arena offers curved beam
arcum structures in the
following width sizes:
9m (30’)
10m (33’)
15m (50’)
20m (66’)
25m (82’)
30m (99’)
Leg heights vary depending
on structure size.
CLEARSPAN
ARCUM
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Arena Americas offers
rounded apse and rondo
structures in the following sizes:
9m (30’)
12m (40’)
15m (50’)
20m (66’)
25m (82’)
Utilize a rounded apse on one
end of a standard clearspan
structure as a unique focal
point or use two rounded
ends together to create a
rondo structure.
Various leg heights are
available depending on the
structure type and size.
CLEARSPAN
APSE AND
RONDO
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Arena Americas offers a
sleek, modern hard wall for
integration into clearspan
structures available in both
3.4m (11’) and 4m (13’)
heights.
The hard wall has an extruded
aluminum frame surround
and is constructed with PVC
material to seal out weather
with an upscale finished
appearance.
The hard wall is compatible
with both single and double
door applications.
HARD WALL
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Arena Americas offers glass
wall for integration into
clearspan structures available
in both 3.4m (11’) and 4m
(13’) heights.
The glass wall has an extruded
aluminum frame surround and
is constructed with tempered
glass to seal out weather
with an upscale finished
appearance.
The glass wall is compatible
with both single and double
door applications.
GLASS WALL
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72.00
KEY FEATURES
● Clear anodized aluminum finish
● Reinforced frame
● ADA compliant bottom rail/threshold
● Lockable vertical rod exit device/panic bar
(all doors keyed the same)
● Hard-wall & soft-wall compatible
● Concealed closer with 105º hold open
● Integrated retainer for graphic inserts
& block out panels
● Rain gutter integrated at header
UNIT WEIGHT: 350 lbs
OPENING DIMENSIONS: 72” W X 81.5” H
OUTSIDE DIMENSIONS: 85.65” H X 78.25” W
NOTE: UNITS ARE IN INCHES
68.63
74.80
81.25
DOORS
35. 35
• In-House Designers
• Custom Graphics
• CAD Layouts &
3D Renderings
• Tents & Canopies
• Semi-Permanent &
Permanent Clearspan
Structures
• Flooring & Staging
• Power Generation &
Electrical Distribution
• Climate Control
• Lighting
• Tables & Chairs
• Glassware & Flatware
• Linens
• China
FULL RANGE
OF SERVICES
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It’s a combination of the different
segments that make up our
program—adding up to a clear cut
advantage for our customers.
The concept that “the whole is
greater than the sum of its parts”
is well-substantiated by the
impressive range, depth and level of
excellence found in every aspect of
our operations including our people,
infrastructure investment systems,
automation, rental equipment,
training, event management
program, safety program, custom
design & manufacturing capabilities,
product consistency and financial
stability.
THE ARENA
DIFFERENCES
WHAT SEPARATES
US FROM THE
COMPETITION?
36
