Criteria Ratings Points Mission/Objectives Strategies; New Mission Statement; Existing Business Model 15 to >12.0 pts Advanced • Articulates existing mission and objectives. • Thoroughly discusses existing strategies. • Develops and discusses new mission statement. • Creates a new mission statement with the 9 key components. • Includes the number before addressing the component. • Clearly articulates the firm’s business model. • Explicates the value the business model is designed to capture. 12 to >11.0 pts Proficient • Discusses existing mission and objectives. • Discusses existing strategies. • Begins to develop and discusses new mission statement. • Creates a new mission statement with the 7-8 key components. • Includes the number before addressing the component. • Articulates the firm’s business model. • Discusses the value the business model is designed to capture. 11 to >0.0 pts Developing • Existing mission and objectives were present. • Discussed existing strategies in a broad manner, details were not included. • Discusses new mission statement. • Creates a new mission statement with the less than 7 key components. • Includes the number before addressing the component. • Broadly discusses the firm’s business model. • Briefly discusses the value the business model is designed to capture. 0 pts Not Present 15 pts SWOT Analysis 30 to >26.0 pts Advanced • Clearly articulates SWOT Analysis. • Internal analysis is present and outside research supports the strengths and weaknesses (SW). • External analysis is present and provides sufficient outside research supports the Opportunities and Threats (OT). • Provides sufficient analysis of the results of the SWOT Analysis section. 26 to >20.0 pts Proficient • Articulates SWOT Analysis. • SWOT Bivariate Strategy Matrix included with minor errors • Provides good outside research to .corroborate the OT, some details were not included. • Provides analysis of the results of the SWOT Analysis section. 20 to >0.0 pts Developing • SWOT Analysis included, analysis needs improvement • IFE Matrix/EFE Matrix, errors were present • SWOT Bivariate Strategy Matrix, errors were present • Provides basic outside research to .corroborate the OT. • Provides basic discussion of the results of the SWOT Analysis section. 0 pts Not Present 30 pts Case Study: Matrices Grading Rubric | BUSI690_D04_202140 Criteria Ratings Points TOWS Matrix and Analysis 15 to >13.0 pts Advanced • TOWS matrix is present and items are combined in a clear manner. • There are 2 – 3 items for each section of the TOWS. • Items are explained in the narrative and an explanation is supported by research. 13 to >11.0 pts Proficient • TOWS matrix is pres ...

1. Criteria Ratings Points
Mission/Objectives
Strategies; New
Mission
Statement;
Existing Business
Model
15 to >12.0 pts
Advanced
• Articulates existing
mission and objectives.
• Thoroughly
discusses existing
strategies. • Develops
and discusses new
mission statement.
• Creates a new
mission statement with
the 9 key components.
• Includes the number
before addressing the
component. • Clearly
articulates the firm’s
business model.
• Explicates the value
the business model is
designed to capture.

2. 12 to >11.0 pts
Proficient
• Discusses existing
mission and
objectives.
• Discusses existing
strategies. • Begins to
develop and discusses
new mission
statement. • Creates
a new mission
statement with the 7-8
key components.
• Includes the number
before addressing the
component.
• Articulates the firm’s
business model.
• Discusses the value
the business model is
designed to capture.
11 to >0.0 pts
Developing
• Existing mission and
objectives were present.
• Discussed existing
strategies in a broad
manner, details were not
included. • Discusses
new mission statement.
• Creates a new mission

3. statement with the less
than 7 key components.
• Includes the number
before addressing the
component. • Broadly
discusses the firm’s
business model. • Briefly
discusses the value the
business model is
designed to capture.
0 pts
Not
Present
15 pts
SWOT Analysis 30 to >26.0 pts
Advanced
• Clearly articulates
SWOT Analysis.
• Internal analysis is
present and outside
research supports the
strengths and
weaknesses (SW).
• External analysis is
present and provides
sufficient outside
research supports the
Opportunities and
Threats (OT).
• Provides sufficient

4. analysis of the results
of the SWOT Analysis
section.
26 to >20.0 pts
Proficient
• Articulates SWOT
Analysis. • SWOT
Bivariate Strategy
Matrix included with
minor errors
• Provides good
outside research to
.corroborate the OT,
some details were not
included. • Provides
analysis of the results
of the SWOT Analysis
section.
20 to >0.0 pts
Developing
• SWOT Analysis
included, analysis needs
improvement • IFE
Matrix/EFE Matrix, errors
were present • SWOT
Bivariate Strategy Matrix,
errors were present
• Provides basic outside
research to .corroborate
the OT. • Provides basic

5. discussion of the results
of the SWOT Analysis
section.
0 pts
Not
Present
30 pts
Case Study: Matrices Grading Rubric | BUSI690_D04_202140
Criteria Ratings Points
TOWS Matrix and
Analysis
15 to >13.0 pts
Advanced
• TOWS matrix is
present and items are
combined in a clear
manner. • There are 2
– 3 items for each
section of the TOWS.
• Items are explained
in the narrative and an
explanation is
supported by research.
13 to >11.0 pts

6. Proficient
• TOWS matrix is
present and most
items are clearly
identified. • There are
1 – 2 items for each
section of the TOWS.
• Items are explained
in the narrative but
additional research is
needed to support the
position taken.
11 to >0.0 pts
Developing
• TOWS matrix is present
but items are not clearly
identified. • There is 1
item or less for each
section of the TOWS.
• Items are not clearly
explained and research is
not sufficient to support
the position taken.
0 pts
Not
Present
15 pts

7. Group Map 11 to >9.0 pts
Advanced
Group map is present,
axis are major factors
for this industry or
product.
9 to >7.0 pts
Proficient
Group map is present,
the axis are not major
factors for this industry
or product.
7 to >0.0 pts
Developing
Group map is present but
is missing identifiers or
not appropriate for this
industry.
0 pts
Not
Present
11 pts
Competitive
Forces Analysis

8. 20 to >17.0 pts
Advanced
18 to 20 points
• Analyzes competitive
forces using both
PESTLE and Porter’s
Five Forces. Research
supports the narrative.
• Clearly articulates
industry knowledge in
the description the
analysis. • Analysis
aligns with the SWOT
matrix
17 to >15.0 pts
Proficient
• Analyzes
competitive forces
using PESTLE and
Porter’s Five Forces,
key factors are not
fully supported by
research. • Articulates
industry knowledge in
the description the
analysis. • Analysis
mostly aligns with the
SWOT matrix
15 to >0.0 pts

9. Developing
• Analyzes competitive
forces using PESTLE or
Porter’s Five Forces but
research is weak or
missing. • Industry
knowledge is not robust in
the analysis. • Analysis
does not clearly align with
the SWOT matrix
0 pts
Not
Present
20 pts
Grammar, Spelling
& Format
39 to >32.0 pts
Advanced
Proper spelling and
grammar are used.
APA format including a
cover page, citations
and references are
correct.
32 to >24.0 pts

10. Proficient
Between 1–4 spelling,
grammar, format or
citation errors are
present.
24 to >0.0 pts
Developing
Between 5–9 spelling,
grammar, format or
citation errors are
present.
0 pts
Not
Present
More
than 10
spelling,
grammar,
format, or
citation
errors are
present.
39 pts
Case Study: Matrices Grading Rubric | BUSI690_D04_202140

11. Criteria Ratings Points
Total Points: 130
Case Study: Matrices Grading Rubric | BUSI690_D04_202140
As healthcare organizations become more complex and our
focus on the patient experience expands, nurses are leading and
participating in evidence-based practice (EBP) projects and
quality improvement (QI) initiatives with the goal of improving
patient outcomes.
· In what ways is EBP applied where you work or where you do
clinicals?
· Discuss the findings of a QI initiative or study from either
your clinical location/hospital website or another online source.
In order to receive full credit, you will need to clearly respond
to both parts of the question using subtitles or bullets AND cite
at least one scholarly reference in your response. You are
required to participate on at least three (3) days of the week to
receive full participation points.
Case Study: Matrices Assignment Instructions
Case Study is on: domino’s pizza inc. (dmz)
Template: https://www.strategyclub.com/free-student-
template/
The video can be found at: https://youtu.be/jSwDvz-4vc4
Complete a case study of ABC Corporation (your instructor will
assign the specific company for the case study at the beginning

12. of Module 2: Week 2) . You will find the case in the case
section of the text.
A formal, in-depth case study analysis requires you to utilize
the entire strategic management process. Assume you are a
consultant asked by the ABC Corporation to analyze its
external/internal environment and make strategic
recommendations. You must include exhibits to support your
analysis and recommendations.
Instructions
The completed case study must include these components with
portions to be submitted over Modules: Weeks 5 & 6, and a
final compilation in Module 8: Week 8.
· Cover page (must include the company name, your name, the
date of submission, and a references page; the document must
follow current APA guidelines)
· A total of 12 - 15 pages (for all three parts, combined) of
narrative text, this does not include the financial statements,
reference pages, or matrices
· Reference page (follow current APA guidelines)
· Historical Financial Statements, Projected Financial
Statements, NPV Calculations and a Cost Sheet for the strategy
in an Excel document
· Matrices, which must be exhibits/attachments in the appendix
and not part of the body of the analysis (The Strategy Club has
excellent templates/examples for exhibits and matrices).
Your paper must include:
1. Existing mission, objectives, and strategies.
2. A new mission statement (include the number of the
component in parenthesis before addressing that component).
Great mission statements address these 9 components:
· Customers: Who are the firm’s customers?
· Products or services: What are the firm’s major products or
services?
· Markets: Geographically, where does the firm compete?
· Technology: Is the firm technologicall y current?
· Concern for survival, growth, and profitability: Is the firm

13. committed to growth and financial soundness?
· Philosophy: What are the basic beliefs, values, aspirations,
and ethical priorities of the firm?
· Self-concept: What is the firm’s distinctive competence or
major competitive advantage?
· Concern for public image: Is the firm responsive to social,
community, and environmental concerns?
· Concern for employees: Are employees a valuable asset of the
firm?
3. Analysis of the firm’s existing business model.
4. SWOT Matrix and Analysis (comes from researching the
firm, industry, and competitors). It is important to know the
difference between causes and effects in the SWOT analysis.
Causes are important, not effects. Focus on internal and
external analysis when completing this matrix. This matrix
should be based on research and contain quantifiable metrics.
There should be 8-10 items in each quadrant, with research
support for each item.
5. Once the SWOT Matrix and Analysis is created, construct the
TOWS also known as the Bivariate Strategy Matrix.
6. Group Map – create this based on the firm as a whole or a
specific SBU, clearly identify which method you chose and
why.
7. Competitive forces analysis, use PESTLE and Porter’s Five
Forces as the foundation for this analysis. Clearly identify the
factors that are impacting the firm, research is required to
support the position taken in your narrative.
Place the results of the Case Study: Matrices Assignment in a
single document and post it to the Case Study: Matrices
Assignment submission link.
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