Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
How To Create an ICO - Part 3
- 1. How to Create an ICO Part 3
- 2. Initial Coin Offerings โAn ICO is a fundraising mechanism, used by startups, where their future cryptocurrency is sold for current cryptocurrencies, such as Bitcoin and Ethereum.โ What if you are a startup who wants to create an ICO and immerse in the growing eco-system of cryptocurrencies? Marketing
- 3. Marketing Marketing is vital especially for an ICO. It helps you reach your projected goals, regardless your project, your team. The majority of the marketing will be online 1. Forums, 2. Social media / Blog / Messaging apps 3. Public relations (PR) / Events 4. ICO listing websites / bounty campaigns
- 4. โข Bitcointalk.org โข Allcryptotalk.com โข Bitcoinforum.com โข Cryptocurrencytalk.com Forums Forums are vital. You establish a strong relationship with your key audience and your potential investors. Dispel any issues, showcase your team, communicate with people who are interested in cryptocurrency. 1. Create a thread on the announcement section 2. Use images and descriptions (from your website) 3. Keep your thread active by responding and showing progress
- 6. 40% of the worldโs population uses social media. An ICO campaign requires a wide variety of social networks Cover any news, announcements, appearances at events, blog posts or any important information regarding your ICO. If you wish to attract more people, you can use social media advertising to grow your community. The most important thing is if you start a detailed and strong social media campaign, stick with it.
- 7. Blog Creating a blog is also a great tool. You showcase your ICO and give valuable information to your readers Messaging Apps Slack/ Telegram: Communicate, answer questions, monitor on regular basis
- 8. Cover the ICO as much as possible in the media with: A mixture of articles, interviews and attend events / networking. Start this process 3 months before the ICO launch. Create working relationships with reporters / bloggers / event coordinators. Going on the road, attending events / presenting at events is also important as it allows people who are interested in the crypto scene to see the visionary / team behind the concept. It is also a great place to meet other startups to collaborate with.
- 9. ICO listing websites โข There is a large amount of ICO listing websites. These websites list all the upcoming / current / completed ICOโs and can bring a large amount of traffic to your website. โข Some of these sites are free / low fees to list your ICO. You can also pay to be reviewed on some of these sites โข Consider listing your ICO on as many ICO listing websites as possible. The more websites you are located on, the more likely people are to find your ICO.
- 10. Bounty campaigns are also a great way to build a community. How it works: You offer your token as a reward to people in exchange for various promotional activities, like a signature in a cryptocurrency forum to someone writing an article about your ICO. Utilizing bounties can spread your ICO further through people who like your concept. Bounty campaigns
- 12. JOIN OUR CO-CREATION PLATFORM Website: https://www.crowdholding.com/ ICO page: https://ico.crowdholding.com/ Facebook page: https://www.facebook.com/Crowdholding/ White Paper: https://ico.crowdholding.com/docs/crowdholding_whitepaper.pdf Telegram: https://t.me/Crowdholding
Editor's Notes
- Marketing is a vital tool for any business and this is no different when it comes to ICOโs. Without any marketing input your ICO will not be seen by potential investors which means that you will not reach any of your projected goals, regardless if your concept is solid and you have a great development team behind you. The majority of your marketing will be online due to the fact that you are marketing a digital currency, but there is also some marketing that will take place offline. FORUMS, Social media / Blog / Messaging apps, Public relations (PR) / Events, ICO listing websites / bounty campaigns
- The crypto community is global and so cryptocurrency forums are vital, therefore you need have your project in these forums. It is impossible to estable a strong relationship with your key audience without doing this. In these forums potential investors are able to review, ask questions and debate your project (you will get some bad feedback as well as positive). You are able to dispel any issues they have, showcase your team and communicate with people who are genuinely interested in cryptocurrencies. There are numerous forums each and in a perfect world you would have someone who can oversee them all, but if not we suggest you focus on bitcointalk. Bitcointalk.org Allcryptotalk.com Bitcoinforum.com Cryptocurrencytalk.com Simply create a thread on the announcement section with images and descriptions of what your project will accomplish, most threads use the images from their website as ICO websites usually contain all the relevant information on their main page. The way the forum works is the most recently active threads go to the first page, so keeping your thread active by responding to questions and showing your progress not only builds a trust but also your thread will get more views.
- Recent studies suggest that aroundย 40% of the worldโs populationย uses some sort of social media, meaning that social media is a huge audience for businesses of all shapes and sizes to tap into. A decent ICO campaign requires administration of a wide variety of social networks (The more networks the better, as you can connect more people). On your social media networks you should cover any news, announcements, appearances at events, blog posts or any important information regarding your ICO. If you wish to attract more people, you can use social media advertising to grow your community. The most important thing is if you start a detailed and strong social media campaign, stick with it.
- Creating a blog is also a great tool. It allows you to showcase your ICO, give readers valuable information and insights all while building a relationship.ย Crowdholdingย uses Medium as the main blogging platform as it is a great platform, allows users to instantly share your articles and is simple to use, but there are numerous platforms. The most common messaging apps adopted by ICOโs are Slack and Telegram. These chat apps allow potential investors to communicate with the project founders, team members and other potential investors. It is a great way to answer specific questions from individuals. Because of this, these channels need to be monitored on a regular basis. Not replying to messages will harm your reputation as there could be people guessing information about your project. Use this channel to dispel erroneous claims and create confidence. Everyone likes to be able to speak to the owner of a company, so embrace this.
- Advertising for an ICO is not solely online, It is important to cover the ICO campaign in the media as much as possible, this includes a mixture of articles written, interviews and attending events / networking. A PR campaign can take months before you see a tangible impact, so we suggest that you start this process 3 months before the ICO launch. If you do not have 3 months to create working relationships with reporters / bloggers / event cordinantors then cooperating through commercial terms is a viable way. Going on the road, attending events / presenting at events is also important as it allows people who are interested in the crypto scene to see the visionary / team behind the concept. It is also a great place to meet other startups to collaborate with.
- Because of the boom in ICOโs there has been a sharp increase in the amount of ICO listing websites. These websites list all the upcoming / current / completed ICOโs and can bring a large amount of traffic to your website. Some of these sites are free / low fees to list your ICO. You can also pay to be reviewed on some of these sites. Regardless of your budget, you should consider listing your ICO on as many ICO listing websites as possible. The more websites you are located on, the more likely people are to find your ICO.
- Bounty campaigns are also a great way to build a community. The way bounty campaigns work is by offering your token as a reward to people in exchange for various promotional activities, this could be a signature in a cryptocurrency forum to someone writing an article about your ICO. Utilizing bounties can spread your ICO further through people who like your concept. Below is a link toย Crowdholdingโs bounty campaign, so you can see how a bounty campaign is created.