Nowadays consumers can learn about your business through a variety of channels, like your website, social media, review platforms, traditional media and more. With all these options consumers can research your company with many different methods. These consumer's behavior showed 6 distinct segments of online buyers.

1. The 6 Types of
Online Shoppers

2. Nowadays consumers can learn about your business through a
variety of channels, like your website, social media, review
platforms, traditional media and more.
With all these options consumers can research your company
with many different methods. These consumer's behavior
showed 6 distinct segments of online buyers.

3. 29% of online buyers fall in this group. This group is
comfortable making purchases online. They utilize search, retail
sites and brand sites. They aren't highly mobile or social.
Basic Digital
Consumers

4. The second group makes up 22% of online buyers. This group
makes fast purchase decisions. They prefer search and retail
sites, such as Amazon and Target. This group is likely to use
mobile and tablet devices and they love digital coupons and
promo code.
Retail
Scouts

5. 20% make up this next group, they are fast decisions makers
and rely greatly on paid search and are very brand loyal.
They're less likely to base their decisions on price and depend
more on features and perks such as free shipping.
Brand
Scouts

6. The fourth group makes up 16% of online buyers. This
group loves social media and are most likely on their
mobile devices. They value convenience and will go to
great lengths to avoid going to a store.
Digitally
Driven
Segment

7. The fifth group making up 11% of online buyers does a good
amount of research before making a purchase, 14 steps on
average. They're in no hurry and will carefully consider all their
options to get the best deal. Buyers in this group will use their
mobile device to price compare when they're close to a purchase.
This group is highly likely to use search engines and are
responsive to advertising that offers discounts and specials.
Calculated
Shoppers

8. The final group is very small making up of only 2% of
online buyers and takes the longest time to make a
purchase, 35 steps on average. They'll research their
purchases on virtually every online channel possible.
Eternal
Shoppers

9. For more information please visit
www.crowdsiren.com
/crowdsiren
@crowdsiren
sources: entrepreneur.com,
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