Siemens AG is a large German conglomerate company headquartered in Berlin and Munich that operates in industry, energy, healthcare, and industrial solutions. It employs 360,000 people globally and had a turnover of €71.92 billion in 2014. Siemens has received recognition for its sustainability strategy, being named the world's most sustainable company in 2017 for its low carbon footprint, energy efficiency products, and growing sustainable infrastructure business. The company's environmental portfolio focuses on renewable energy, energy storage, and reducing climate change, pollution, and resource scarcity. Siemens takes a holistic approach to sustainability, embedding it in its strategy and culture.

1. WOODLAND
Hypothetical Financial Proposal
TRUST

2. Siemens AG is a German conglomerate company headquertered in Berlin and Munich and the
largest industrial manufacturing company in Europe with branch office abroad.
Siemens has played an impressive role over the past 170 years in shaping the technological
evolution of Germany, Europe and the whole world. It is a global powerhouse in the fields of industry,
energy, healthcare and for industrial solutions.
''How does Siemens differ from so many other
companies? The answer: Siemens has always been
innovative, customer-oriented, quality-driven,
international, responsible, able to withstand crises, and
able to change.''
Nowadays, Siemens AG has 360.000 employeers in 190 countries worldwide and in 2014 it had a
turnover of € 71.920 billion*.
*Siemens Annual Report 2017: https://www.siemens.com/investor/pool/en/investor_relations/Siemens_AR2017.pdf

3. Since a few years, sustainability became a hot topic. Companies all over the world have been facing
increasing pressure from stakeholders to implement effective strategies that demonstrate positive
contributions to environmental and social aspects, and to improve transparency in
communicating these initiatives.
Siemens AG has received recognition for its sustainability strategy and performance, especially in the
environmental area.
The firm was named the World’s Most Sustainable Company in the 2017 edition of an annual
sustainability ranking presented at the World Economic Forum in Davos, Switzerland, being particularly
appreciated for its performance in energy productivity.
Siemens scored highly on:
- Low carbon footprint and low employee turnover. The conglomerate is also dedicating a growing
portion of its business to creating environmentally friendly infrastructure, with products like green
heating and air conditioning systems.

4. Siemens Environmental Portfolio
The company considers its Environmental Portfolio* as its main contribution to mitigating climate
change, environmental pollution and scarcity of natural resources. The portfolio comprises low-
carbon and energy efficient products, systems, solutions and services, such as renewable energy, fossil
power generation and energy storage.
At Siemens, sustainability is embedded into the company’s strategy and culture
with an holistic approach:
*Siemens AG Environmental Portfolio:https://www.downloads.siemens.com/download-center/Download.aspx?pos=download&fct=getasset&id1=A6V10594586
Siemens
Environment
Portfolio
Carbon
Neutral
Operation
Environment
Protection and
Conservation

5. Mission Comparison
'We're standing for trees'
'We view environmental
protection holistically'
- Protect
- Restore
- Create
- Protect
- Regenerate
- Recycle
Awareness campaigns Communicate real sustainable
projectes

6. How we can get them on board?
Siemens UK Acquisition
Siemens Offices
Manchester
and London
Siemens is a wide and complex company. At the
beginning it could be hard to generate a first contact.
We need to create a network strategy.
For example, I have identified two Siemens offices (in
Manchester and London) where we can find the
administrative and financial offices.
LinkedIn could help us to understand the structure of
the internal staff and so recognize who could be a
focal hub for our communication.
At this point, it is important to:
- Create a communication net;
- Produce specific papers (Who we are, Siemens UK
and Woodland Trust: why it could be a productive
partnership);
- Hypothetical Financial Proposals;
- Get a business meeting
If it's possible:
- Partecipate at Siemens UK's events

7. Siemens and Woodland Trust
Example

8. This example wants to communicate a parallelism:
Siemens AG has a centenary story to tell, as the ancient woods.
Originally, both of them came from a 'seed' (small Berliner company), and then become strong and
resilient realities, able to withstand crisis and changes.
Protect the past means build a strong future

9. Activities Ideas
Siemens UK
adopts an ancient wood
Employeers
Payroll Giving
Develop an awareness program
Create a team work
Build and share goals

10. Siemens UK Benefits
Advantages of cause related marketing
This partnership can directly enhance sponsor sales and brand;
This partnership can heighten customer loyalty;
This partnership can help build employee morale end loyalty;
This partnership can improve employee productivities, skills and
teamwork