Art Factory Policy - Broedplaatsen beleid - Incubators

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Study Visit Amsterdam, 22-24 September 2010 Creative Metropoles

Presentation Delegation Creative Metropoles.

More: http://www.creativeamsterdam.nl/cm

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  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam MAAR EERST : Niet iedereen aanwezig even bekend met fenomeen broedplaats, daarom definitie > afkomstig uit kraakbeweging, protest op ontruimingen eind ’90: aanleiding andere manier van kijken naar creative organisaties etc. Succes van groep is afhankelijk van INHOUD , maar vooral ook van ORGANISATIE
  • Garage notweg: social environment Kauwgomballenfabriek: creatieve industrie in diversiteit New ideas need old buildings Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam Niet alleen kunstenaars in broedplaatsgroepen!
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  • Titel presentatie 1 januari 2003 Gemeente Amsterdam Voorbeelden: Kunst: Artist in residence- projecten (Europese hoofdsteden Londen, Parijs en Berlijn) Exposities en optredens (Duitsland, Tokio, Rio de Janeiro) o.a. voor 400 NYC Commercieel: Producten (Wereldwijde afzet: Skeletonchair Joris Laarman (OH3) en lampen van Brunklaus en Led it Be (Xpositron)) Ontwerp (Stadions in Moskou architectenbureau Duintjer)
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Art Factory Policy - Broedplaatsen beleid - Incubators

    1. 1. Presentation Delegation Creative Metropoles Wednesday September 22 th 2010, Arts & Crafts building, Amsterdam Jaap Schoufour Head Bureau Broedplaatsen, City of Amsterdam
    2. 3. What is a ‘broedplaatsgroep’? (young) artists at least 40% floor space Entrepreneurs: Creative / cultural / craftsmen - public space - Restaurant/club/cafe - management (Inter)national networks (clients Partners in business suppliers Neighborhood Cultural institutions education NGO’s government consumers Commercial entreprises artists craftsmen Public space
    3. 5. Results: - around 50 different spots - 1440 spaces, 2500 places of employment - 25 other spaces: expo, cafe/club/resto, meeting
    4. 6. Arts Media & Entertainment Creative services Other (club, resto) Wittenplaats (1.218 m 2 ) NDSM (15.000 m 2 ) Volkskrantgebouw (10.000 m 2 ) OH3 (3.425 m 2 ) Duintjer CS (13.000 m 2 ) A&C (7.451 m 2 ) Xpositron (3.850 m 2 ) Use of floor space in broedplaatsen
    5. 7. NDSM Volkskrantgebouw OH3 Duintjer CS A&C Xpositron Wittenplaats Clients
    6. 8. New York Sao Paolo Parijs Londen Berlijn Moskou Hong Kong Tokio Sydney Barcelona Bogota Professional contacts worldwide broedplaatsen
    7. 9. <ul><li>The bureau plays an independent role in between all stakeholders who work on new ‘broedplaatsen’ </li></ul><ul><li>The bureau is funded by and part of the City of Amsterdam, eight civil servants (5 fte) work at the bureau </li></ul>What is the Bureau Broedplaatsen <ul><li>Executive political responsibility in hands of the Alderman for City Planning and Land (what spaces to build) </li></ul><ul><li>Means: expertise, projectmanagement, networking, matching supply/demand, facilities, subsidies (€ 43 mio) </li></ul><ul><li>Related political responsibility by Alderman for Culture and Arts (who has assess to space) </li></ul><ul><li>Ambition realisation of at least 10.000 square meters creative spaces all around Amsterdam every year </li></ul><ul><li>Amsterdam, the world wide imago: monumental city, trade, progressive, tolerant: red light, soft drugs, bikes </li></ul>The Basics: why Policy Broedplaatsen (policy on art-factories and affordable studios) <ul><li>Amsterdam and the tradition on creativity: artists ever since, cultural capital, squatting movement </li></ul><ul><li>Partners: target group, civic developers, housing corporations commercial real estate, government, banks </li></ul><ul><li>2000: City Counsil agrees on Policies Broedplaatsen, funded by land lease and urban development budgets </li></ul><ul><li>Amsterdam as creative city: small global village, schiphol airport, dense, dynamic, complete chain </li></ul><ul><li>approach: bottom up concepts, old buildings inspire, entrepreneurship, added value, serving variety of goals </li></ul>
    8. 10. Price to Purchase the building Recon- Struc- tion Time > € initial Subsidy Rent reduced ‘ Cost covering rent’ without initial subsidy Maximum rent for artists (€ 57/m2/year or € 2530 for space a year) initial fase Exploitation fase <ul><li>Variety of Contracts: </li></ul><ul><li>City <-> owner </li></ul><ul><li>City <-> Broedplaatsgroup </li></ul><ul><li>Broedplaatsgroup <-> owner </li></ul><ul><li>Broedplaatsgroup <-> several tenants </li></ul>
    9. 11. owner Broedplaats organisation Target group Bureau Broedplaatsen Triodosbank broedplaatsenfund local authorities <ul><li>Agree on: </li></ul><ul><li>Price </li></ul><ul><li>period </li></ul><ul><li>square m2 </li></ul><ul><li>reconstruction </li></ul><ul><li>co financing </li></ul><ul><li>Agree on: </li></ul><ul><li>target group </li></ul><ul><li>investments </li></ul><ul><li>financing </li></ul><ul><li>period </li></ul><ul><li>rent levels </li></ul><ul><li>Agree on: </li></ul><ul><li>target group </li></ul><ul><li>Loan </li></ul><ul><li>period </li></ul>CAWA <ul><li>Agree on: </li></ul><ul><li>Concept </li></ul><ul><li>selection </li></ul><ul><li>finances </li></ul>
    10. 12. Partners of Bureau Broedplaatsen <ul><li>Market section </li></ul><ul><li>real estate developers </li></ul><ul><li>real estate brookers </li></ul><ul><li>banks: surety agreement </li></ul><ul><li>creative industry top segment </li></ul><ul><li>Cultural section </li></ul><ul><li>visual artist unions </li></ul><ul><li>network of broedplaatsen </li></ul><ul><li>‘ Vrije Ruimte’ (grass root squats) </li></ul><ul><li>art academies </li></ul><ul><li>Government </li></ul><ul><li>metropolitan area Amsterdam </li></ul><ul><li>city of Amsterdam </li></ul><ul><li>all 14 district authorities </li></ul><ul><li>social targeted </li></ul><ul><li>six housing corporations </li></ul><ul><li>social entreprises </li></ul><ul><li>facilitators </li></ul>Programma Broedplaatsen 2008 - 2012 Amsterdam Agreed by City Council on 29 October 2008 us
    11. 13. Programme Broedplaatsen 2008 - 2012 Amsterdam Why do we work on broedplaatsen? <ul><li>Economic </li></ul><ul><li>Base of employment </li></ul><ul><li>attractive scene incentive </li></ul><ul><li>broedplaatsen as entreprise </li></ul><ul><li>R&D for Amsterdam and more </li></ul><ul><li>Cultural </li></ul><ul><li>Amsterdam as Laboratorium </li></ul><ul><li>affordable space for young artists </li></ul><ul><li>affordable space for high talented </li></ul><ul><li>Social </li></ul><ul><li>within group interaction </li></ul><ul><li>link up with neighborhood </li></ul><ul><li>perform activities on social and educational programmes </li></ul><ul><li>Spatial </li></ul><ul><li>metropoolregio Amsterdam </li></ul><ul><li>empty office floors </li></ul><ul><li>contra gentrification </li></ul>
    12. 14. Lessons from the past <ul><li>we cherish the Amsterdam tradion: diverse, intense, merchandisers, free and tolerant </li></ul><ul><li>be good for this basis, do not spoil them, facilitate them in their efforts on housing </li></ul>As government…..know yourself, so…restrict yourself Just facititate Since you know… best ideas come from the creative basis <ul><li>artists and broedplaatsen start (more or less) non-commercial creative entrepreneurs </li></ul>

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