Part of a Marketing Moment by Craig Sherrettl- Best Logo Ever. Post June 13, 2106.

1. The best logo ever owns a color:g
The color of their flagship product often replicatedThe color of their flagship product ‐ often replicated,
never duplicated.
A Marketing Moment by Craig Sherrett ‐ © Copyright 2016

2. The best logo ever owns a letter/number:g /
MM
The letter M is the first letter in the company nameThe letter M is the first letter in the company name.
A Marketing Moment by Craig Sherrett ‐ © Copyright 2016

3. The best logo ever owns a shape:g p
An arch (two for this logo) is a symbol of welcoming andAn arch (two for this logo) is a symbol of welcoming and
invitation. This shape is the color of the company’s
flagship product (French fries) and the first letter of the
company name: McDonald’s.
A Marketing Moment by Craig Sherrett ‐ © Copyright 2016

4. The best logo ever passes the pencil test:g p p
You can draw the logo easily with a pencil In fact youYou can draw the logo easily with a pencil. In fact, you
don’t even have to lift it off the paper.
A Marketing Moment by Craig Sherrett ‐ © Copyright 2016

5. The best logo ever has a fifth element. g
The finger test!
M
Draw the twin arches in mid air with your fingerDraw the twin arches in mid‐air with your finger.
Ask anyone, “What company is this?”
Remarkable.
A Marketing Moment by Craig Sherrett ‐ © Copyright 2016

6. The best logo ever!g
A Marketing Moment by Craig Sherrett ‐ © Copyright 2016