Craig Powell provides his professional portfolio for a Wine & Spirits General Manager position in Louisiana. He includes his work history in sales management roles with Boston Beer Company, Coors Brewing Company, Red Bull, and Republic National Distributing Co. He lists accomplishments like sales awards and military commendations. Powell outlines qualifications like strategic planning, P&L management, and supplier experience. He expresses a desire for the challenge and believes his skills in selling, planning, executing, and developing team atmosphere make him qualified for the role.

1. Craig H. Powell
Personal and Professional Portfolio
August 2016

2. Overview
This is my professional profile. It contains information that covers my
work history, accomplishments and vision for the Wine & Spirits
General Manager position in Louisiana.
Sections:
• Background
• History
• Accolades
• Tools
• Programming
• Performance
• Qualifications
• Vision

3. Personal Background Overview
• Born in New Iberia, Louisiana
• Graduated LSU Baton Rouge 1990 B.S.
Management
• Father of two boys; Parker (15), Carson (11)
• Currently reside in Lafayette, LA
• Contact information: (337) 303-8794
• Activities: Group Fitness Trainer Red Lerilles, ASL
flag football, Golf, Coach Little League Baseball,
Coached Youth Football

4. Professional History Overview
• U.S. Army National Guard Company Commander A/1088th Engr BN
– December 86 – November 98
– February 92 – July 97
• Boston Beer Company Area Manager AL, LA, MS
• Coors Brewing Company Field Sales Manager LA
– July 97 – October 2001
• Red Bull National Accounts Manager LA,MS, AR
– October 2001 – March 2003
• Glazer’s Director of Sales Lafayette
– March 2003 – June 2006
• Fosters Wine Estates State Manager LA,MS, AR
– June 2006 – April 2009
• Republic National Distributing Co. Chain Accounts Manager LA
– April 2009 - Present
Managed Spirits and Wine

5. Accolades
• Army Commendation Medal
• 2 Army Achievement Medals
• Distinguished Graduate Army AIT
• Energizer Salesperson Award Boston Beer Company
• Field Sales Manager of the Year Coors Brewing
Company
• 3 WOW (Ways of Working) award Fosters Brewing
Company

6. Creative Programming

7. Creative Programming
Presented to Rite Aid buyer dual grilling
program and this is the planner produced
for June/July 2013
60 Days 100% RNDC

8. Creative Programming

9. Creative Programming

10. Creative Programming

11. Tools Designed to Contribute
This unsolicited template is what I
created for Brookshire’s/Super 1 to
use for the monthly planner. I created
the template for all 40 stores and
enter the items for the buyer to review,
change or add. The chain adopted
the planner and sends it out every 60
days to the stores for execution.

12. Tools Designed to Contribute
I designed the new planner for Albertsons, LA that the chain uses for our state starting in the summer of 2015
ALBERTSONS LIQUOR DISPLAY PLANNER
March/April 2016
LOUISIANA
Wine Displays 5 Shelf Version: 120, 719, 2756, 2798,
Display Location # Shelf Brand Size Lead Flavor CIC #'s UPC Numbers Secondary Flavors CIC #'s UPC Numbers Program Theme
Top LaCrema 750 Sonoma Pinot Noir 89064916 0-49331-00230-7 Monterey 89064896 0-49331-01096-8 Passion for Pinot Riedel Glasses Sweeps
Middle Josh 750 Pinot Noir Red Blend
Middle Josh 750 Cabernet Chardonnay
Middle Kendall Jackson 750 Chardonnay 89052788 0-81584-01310-4 Avant Chardonnay 89064648 0-81584-04767-4
Bottom Apothic 750 Red Blend Crush, Dark
Top Meomi 750 Pinot 89064909 8-55165-00507-6 Chard 89055650 8-55165-00577-9
Middle Chat St Jean 750 Chardonnay
Middle Chat St Michelle 750 Chardonnay 89065129 0-88586-60384-6 Cabernet 89065153 0-88586-60183-5 KY Derby Dress up for the Party Sweeps
Middle 14 Hands 750 Cabernet 89065150 0-88586-00189-5 Chardonnay 89065126 0-88586-00176-5 KY Derby Dress up for the Party Sweeps
Bottom 14 Hands 750 Hot to Trot Red 89065168 88586004483 Hot to Trot White 89065143 88586004490 KY Derby Dress up for the Party Sweeps
Top Francis Coppola 750 Claret 89064810 7-39958-97400-1 Pinot Noir 89054571 7-39958-01450-9 Grow Cabs
Middle Francis Coppola 750 Cabernet 89064810 7-39958-97400-1 Red 89054571 7-39958-01450-9 Grow Cabs
Middle Rodney Strong 750 Cabernet 89064798 0-87512-91235-9 Chardonnay 89064687 0-87512-91325-7 Cooking Light Magazine ($30 MIR)
Middle Bogle 750 Chardonnay 89064672 0-80887-49392-8 Pinot Noir 89064934 0-80887-49631-8 Special Chard Day Pricing Program
Bottom Dark Horse 750 Cabernet Red Blend , Chardonnay
Top Carnivor 750 Cabernet 7 Deadly Zin
Middle Joel Gott 750 Cabernet 89064806 1-88985-00013-7 Sauv Blanc 89053755 1-88985-00011-3
Middle Liberty School 750 Cabernet 89064840 6-57891-70020-7 Pinot Noir 89064950 6-57891-70524-0
Middle Menage 750 Dark Red 89065021 0-99988-07129-4 Cabernet 89064805 0-99988-07114-0
Bottom Menage 750 Red Blend 89065020 99988071096 Silk 89050309 9998807136
Top Alamos 750 Malbec Gascon Malbec
Middle Colores Del Sol 750 Malbec Francis Coppola Malbec
Middle TRAPICHE BROQUEL MLBC 750 Malbec 89050736 0-89744-75050-1 Trevento Malbec 89065314 0-82734-34124-6 Malbec Madness Final Four
Middle Casillero Diablo 750 Malbec 89065231 0-82734-15350-4 Amando Sur Malbec 89062265 0-82734-75424-4 Malbec Madness Final Four
Bottom Acacia 750 Pinot Noir Chardonnay
Top Clos Du Bois 750 Chardonnay 89064685 0-87356-51012-4 Cabernet 89064835 08735640512
Middle Clos Du Bois 750 Pinot Noir 89064925 0-87356-44212-8 Pinot Grigio 89064719 0-87356-51044-5
Middle Cupcake 750 Red Blend 89064998 0-81308-00125-8 Red Blend Black 89050459 0-81308-00372-6 Unit Cost $7
Middle Layer Cake 750 Pinot Noir 89056556 8-96599-00213-2 Cabernet 89064814 8-96599-00208-8
Bottom Black Box 3L Pinot Grigio 89065372 81434000224 Cabernet 89065374 81434000033 Festival Package (#1 Box wine)
Wine 1
Wine 2
Wine 3
Wine 4
Wine 5
Wine 6

13. Tools Designed to Contribute
Chain Alert created by
Craig Powell and
utilized for
communicating
programs to
RNDC sales teams
CHAIN
CHAIN CONTACT PHONE
RNDC CONTACT PHONE
PROGRAM
DATES
BRANDS
DETAILS
PRICING PACK CASE CASE NET UNIT SUGG. GROSS CASE
COMMITMENTS SIZE COST DISC. COST RETAIL PROFIT COMMIT
COLUMBIA CRST 12 86.52$ 19.44$ 5.59$ 6.99$ 20%
COLUMBIA CRST H3 LES CHEVAUX 12 134.28$ 26.40$ 8.99$ 11.99$ 25%
CSM CHARDONNAY 12 115.08$ 9.60$ 8.79$ 10.99$ 20%
NEW ITEMS
DEMOS
SUPPORT MATERIAL
FOLLOW-UP
REMARKS
CHAIN ALERT
8/25-12/31
Stan Slyter
Albertsons
NA
CRAIG POWELL 337-593-7874
CSM Chardonnay, H3 Les Chaveau, Columbia Crest Chard
& Cabernet
Chateau St Michelle Meat Rack Program
Albertsons is supporting madatory meat racks for all stores beginning
August 27 through the end of the year. All stores are not allowed to
deviate from the listed items on the letter attached to this alert. Please
coordinate with the Store Directors on location in the meat department to
place the racks. The racks were shipped to each warehouse August 23
to each branch.
Letter Attached!
Tastings where legal
Any store that does not comply please contact Craig Powell
with reason
Sendinging 2 to Shreveport attn Mike Bush and sending 2 to
New Orleans attn Darren Chiasson. sending 8 to baton rouge.
sending 2 to Lake charles and 1 goes to Alexandria.
CSM H3 Les Cheveaux 750

14. Tools Designed to Contribute
New item form enhanced
from Kroger by Craig Powell
to provide our chain buyers a
one page product overview.
This is designed for our
supplier partners to
contribute the following bullet
points:
• Feature/Benefits
• ACN Data
• SKU priorities
• UPC codes
• National Advertising
• Current authorizations

15. Tools Designed to Contribute
Program Tracker created by Craig Powell and used to track LQD programs
and goals within responsible chains. This was communicated to sales
managers. It has been upgraded to a quarterly tracker.

16. Personal Skill Sets
After evaluating the job description I have listed my skills that are critical to
the position’s success:
• Dynamic, results oriented sales and management professional with over 20 years
experience in the consumer products field.
• Problem solver and strategic thinker that has a history of developing new business and
expert selling teams.
• Provides partners the tools and programming that can launch products across multiple
market segments.
• Charismatic leadership skills that drives a winning culture to successfully accomplish
company expectations.
Core Competencies
● Professional Coaching Skills
● Key Account Selling
● New Product Introduction
● Strategic Pricing Analysis
● Supplier Experience
● Brand Programming
● P&L Management
● Forecasting Analysis
● Inventory Review
● Computer Expertise

17. Conclusion
With my 20+ years of experience as a supplier and distributor of beer, wine
and spirits, I feel I am the most qualified candidate for this position. My
skills in selling, planning, budgeting, communicating, executing, tracking
and evaluating will be a benefit to developing this position beyond
expectations. Chain experience is a must for this role as chains account for
over 50% of the off premise business. Pricing, programming, communication
90+ days out is critical for consistent success.
But most importantly, developing a team atmosphere with competition is the
key to success. I envision any key manager as being the quarterback for the
team. I have the leadership skills to move the ball into position for our team
to win consistently.
I WANT THIS CHALLENGE!