The JD Power PIN market metrics for October 2014.

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Robert Karwel
416-507-3258 ▪ robert.karwel@jdpa.com
November 6, 2014
6022
18
5245
3
New Vehicles Used Vehicles
Cash Lease Loan
50
54
58
62
66
70
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
New Used
$470
$490
$510
$530
$550
$570
$590
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
New Lease New Loan
VEHICLE PURCHASE TYPE
Percent of Total Transactions (Past 12 Months)
DAYS TO TURN
MONTHLY PAYMENTS
Average per Customer
PERCENT NEW-VEHICLE LOAN TERM
72 Months and Greater
69%
0%
10%
20%
30%
40%
50%
60%
70%
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
NEW VEHICLE PRICE VS. CUSTOMER FACING PRICE
Data from JDPA PIN Incentive Spending Report (ISR)
20%
30%
40%
50%
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
% Negative Equity Trade-In %
PERCENT NEGATIVE EQUITY & TRADE-IN
Percentage of negative equity vehicles at trade-in (new)
$27,000
$28,000
$29,000
$30,000
$31,000
$32,000
$33,000
$34,000
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Vehicle Price Transaction Price