A Strategy Morning
“The Strategy Execution Shortcut and Beyond”
20th of November 2013
In partnership with:

This report is...
Table of Contents

3

SESSION LOGISTICS AND DETAILS
• AGENDA
• ABOUT THE SPEAKER
• ABOUT THE ORGANIZERS

STRATEGY MORNING ...
A Strategy Morning : Agenda
Time

Description

8:30 to 9:00 AM

Registration and welcome coffee break

9:00 to 9:30 AM

Op...
About ShiftIN
Have you ever thought about how the shift key changes everything?
Preferred
Strategy
Partners in
Middle East...
Strategy Morning with Jereon De Flander

Engage Me is an employee
communication and engagement
consultancy firm with over ...
Table of Contents

SESSION LOGISTICS AND DETAILS
• AGENDA
• ABOUT THE SPEAKER
• ABOUT THE ORGANIZERS

STRATEGY MORNING IN ...
A Strategy Morning: Key highlights
‘Strategy is clear choice about who and how you serve your audience, many companies
loo...
A Strategy Morning: Visual Recording

*Source: ENGAGE ME

❶ Visual Recording of the strategy morning summarizes the entire...
A Strategy Morning: Visual Recording

*Source: ENGAGE ME

‘TAKEAWAY 2’ = The Long Road
❶ Often do we fail to communicate 4...
A Strategy Morning: Visual Recording

*Source: ENGAGE ME

‘TAKEAWAY 3’ = The Strategy Execution Shortcut
❶ The key is not ...
A Strategy Morning: Visual Recording

*Source: ENGAGE ME

‘TAKEAWAY 4’ = The Curse of Knowledge
❶ Villains that stand in t...
A Strategy Morning: Visual Recording

*Source: ENGAGE ME

‘TAKEAWAY 5’ = Beat Strategic Graffiti
❶ Don’t assume a ‘yes’ is...
A Strategy Morning: Visual Recording

*Source: ENGAGE ME

‘TAKEAWAY 6’ = Re-measure
❶ Find lead indicators that show you t...
A Strategy Morning : Visual Recording

*Source: ENGAGE ME

‘TAKEAWAY 7 & 8’ = Boost Micro Commitment &
Reduce Complexity
❶...
A Strategy Morning : Visual Recording
Illustrated below is a summary of our session's map visual recording

*Source: ENGAG...
Table of Contents

SESSION LOGISTICS AND DETAILS
• AGENDA
• ABOUT THE SPEAKER
• ABOUT THE ORGANIZERS

STRATEGY MORNING IN ...
A Strategy Morning : Events Photos

Strategy Morning with Jereon De Flander

© ShiftIN Partners |November 13

EVENTS PHOTO...
A Strategy Morning : Events Photos

Strategy Morning with Jereon De Flander

© ShiftIN Partners |November 13

EVENTS PHOTO...
A Strategy Morning : Events Photos

Strategy Morning with Jereon De Flander

© ShiftIN Partners |November 13

EVENTS PHOTO...
www.shiftinpartners.com

Abu Dhabi

Dubai

Doha

Kuwait

Riyadh

T +971 2 656 58 66
F +971 2 656 5867
Level 4 Building B. ...
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Strategy Morning with Jeroen De Flander in Dubai 2013

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Jeroen De Flander is a seasoned international strategy execution expert, top executive coach, seminar leader and highly regarded keynote speaker. He helped more than 21,000+ managers in 30 countries master the necessary execution skills, including the USA, Brazil, Venezuela, Malaysia, Spain, Italy, Chile, Jordan, Russia, Estland, the Netherlands, France, the UK, Germany, China, Dubai, Peru, Kuwait, Croatia, Norway, Korea and Belgium. He shared the stage with strategy gurus like Michael Porter, Costas Markides and Roger Martin, three of the world’s top 50 thinkers.

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Strategy Morning with Jeroen De Flander in Dubai 2013

  1. 1. A Strategy Morning “The Strategy Execution Shortcut and Beyond” 20th of November 2013 In partnership with: This report is solely for the use of Client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside Client organization without prior written approval from ShiftIN Partners
  2. 2. Table of Contents 3 SESSION LOGISTICS AND DETAILS • AGENDA • ABOUT THE SPEAKER • ABOUT THE ORGANIZERS STRATEGY MORNING IN A NUTSHELL • KEY HIGHLIGHTS BY JEREON DE FLANDER • VISUAL RECORDING SUMMARY EVENT PHOTOS • OUR VALUED PARTICIPANTS Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 TABLE OF CONTENTS | 2
  3. 3. A Strategy Morning : Agenda Time Description 8:30 to 9:00 AM Registration and welcome coffee break 9:00 to 9:30 AM Opening remarks by ShiftIN & Corporater 9:30 to 11:00 AM The end of strategy tourism: A 2020 outlook 11:30 to 13:00 PM Strategy meets Change Management: Four hidden paths to Strategy Execution success 13:00 to 13:30 PM Q&A 13:30 to 14:00 PM Book signature and coffee break Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 AGENDA | 3
  4. 4. About ShiftIN Have you ever thought about how the shift key changes everything? Preferred Strategy Partners in Middle East ShiftIN Partners is the leading boutique consulting in the GCC solely focused on helping clients develop Strategy Execution Capabilities that enable the organization to achieve the necessary Shift, working from withIN. • +50 client relationships with blue chip Organizations in Government and Private sector across GCC in the last 2 years • Our team has +20 years experience in strategy consulting • HQ in Abu Dhabi, with offices in Dubai, Riyadh, Doha and Kuwait • ShiftIN Learning Solutions, our training arm, has trained more than 500 managers across + 50 organisations in the Middle East Thought Leadership • Co-authors of Strategy Execution Heroes by Jeroen de Flander • Several white papers and articles published on Strategy Execution • The world’s largest survey and benchmark in Strategy Execution • Collaboration: Our team integrates seamlessly with our clients The ShiftIN way • Capability building: focus on knowledge transfer and development • Flexibility: if client’s requirements change, we adapt. • Excellence in delivery: all our engagements are led by our Partners ensuring quality and results.
  5. 5. Strategy Morning with Jereon De Flander Engage Me is an employee communication and engagement consultancy firm with over 10 years experience in Middle East that helps firms communicate their strategy and enhance cultural engagement Jereon De Flander The Performance Factory Corporater been specialized in performance management since 2000 and provides business users with easy to use software that drives strategy execution and delivers organizational performance. Jeroen De Flander is an international strategy execution expert, executive coach and seminar leader, who has helped more than 17,500 managers at more than 50 companies in 22 countries Employee Communication and Engagement Firm Management Consulting Firm Enterprise Performance Management Solutions ShiftIN Partners is a Strategy Management Consulting Firm focused on helping clients develop and execute strategy programs that enable the organization to achieve the necessary Shift, working from withIN. ENGAGE ME ShiftIN Partners Corporater A Strategy Morning: Bought to you by © ShiftIN Partners |November 13 SPEAKER & ORGANISERS | 5
  6. 6. Table of Contents SESSION LOGISTICS AND DETAILS • AGENDA • ABOUT THE SPEAKER • ABOUT THE ORGANIZERS STRATEGY MORNING IN A NUTSHELL 6 • KEY HIGHLIGHTS BY JEREON DE FLANDER • VISUAL RECORDING SUMMARY EVENT PHOTOS • OUR VALUED PARTICIPANTS Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 TABLE OF CONTENTS | 6
  7. 7. A Strategy Morning: Key highlights ‘Strategy is clear choice about who and how you serve your audience, many companies loose millions due to poor Strategy Execution’ Jereon de Flander 80% 49% of managers misjudge the communication of their strategy of strategic initiatives are poorly staffed 83% 29% Of managers don’t understand their strategy Don’t receive information about their strategy at all 79% H3 ( Head, Heart, Hands) Of managers find their accountabilities unclear Strategy Morning with Jereon De Flander The secret ingredient to successful strategy execution © ShiftIN Partners |November 13 KEY HIGHLIGHTS BY JEREON | 7
  8. 8. A Strategy Morning: Visual Recording *Source: ENGAGE ME ❶ Visual Recording of the strategy morning summarizes the entire event in a easy to use communication tool developed by Engage Me Consulting ❷ 8 take a ways were concluded by the end of the session ‘TAKEAWAY 1’ = It’s a choice about who we serve & how we serve EXAMPLE DISCUSSION IKEA Strategy Morning with Jereon De Flander EXAMPLE DISCUSSION ENTERPRISE RENTAL HOW TO BE DIFFERENT? YOUR CHALLENGE & VALUE PROPOSITION © ShiftIN Partners |November 13 EXAMPLE DISCUSSION LADY GAGA’S UNIQUE STRATEGY Visual Recording | 8
  9. 9. A Strategy Morning: Visual Recording *Source: ENGAGE ME ‘TAKEAWAY 2’ = The Long Road ❶ Often do we fail to communicate 40 - 60% of companies loose their strategy during implementation ❷ “Don’t measure performance by what you have accomplished, but by what you should have accomplished within your capabilities” Jereon De Flander ❸ The Strategy Execution Barometer :  Strategy focus  Strategy communication  Initiative management  Individual objective setting  Skilled managers  Engaged people  Performance related pay & Support for managers Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 Visual Recording | 9
  10. 10. A Strategy Morning: Visual Recording *Source: ENGAGE ME ‘TAKEAWAY 3’ = The Strategy Execution Shortcut ❶ The key is not mandating your team to execute your strategy but reaching to their heads, hearts and hands also known as the H3 RULE ❷ Clues to Execution shortcut  Remove strategy graffiti  Re-measure  Tackle complexity  Raise micro-commitment Strategy Morning with Jereon De Flander EXAMPLE DISCUSSION SLICING A CAKE © ShiftIN Partners |November 13 Visual Recording | 10
  11. 11. A Strategy Morning: Visual Recording *Source: ENGAGE ME ‘TAKEAWAY 4’ = The Curse of Knowledge ❶ Villains that stand in the way of strategy execution include:  Ego  those standing on the side  the knowledge curse ❷ We misjudge the effectiveness of our strategy communication with a factor 20 ❸ Example discussion  High-power participants are 3 times more likely as low-power participants to draw a self-oriented ‘E’ Strategy Morning with Jereon De Flander SNAP SHOT OF JEREON’S E- BOOK EXAMPLE DISCUSSION DRAW ‘E’ © ShiftIN Partners |November 13 Visual Recording | 11
  12. 12. A Strategy Morning: Visual Recording *Source: ENGAGE ME ‘TAKEAWAY 5’ = Beat Strategic Graffiti ❶ Don’t assume a ‘yes’ is always a ‘yes! ❷ 1 hour every quarter in a company with 1000 employees = 2.6 full time equivalents ❸ When your employee says ‘yes’ to the strategy, what does (s)he really say? EXAMPLE DISCUSSION MANAGE COMMUNICATION EXAMPLE DISCUSSION Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 Visual Recording | 12
  13. 13. A Strategy Morning: Visual Recording *Source: ENGAGE ME ‘TAKEAWAY 6’ = Re-measure ❶ Find lead indicators that show you the way to success ❷ Make the ‘NO’ acceptable ❸ Always think of the one or two indicators we can use to predict success rather than only measuring end results ❹ Think how every person can influence that leading indicator EXAMPLE DISCUSSION COACH VS PLAYER Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 EXAMPLE DISCUSSION MARATHON RUNNERS Visual Recording | 13
  14. 14. A Strategy Morning : Visual Recording *Source: ENGAGE ME ‘TAKEAWAY 7 & 8’ = Boost Micro Commitment & Reduce Complexity ❶ The key to engagement is micro-commitment ❷ 150 Rule : We have to scale strategy to our size ❸ Strategy communication tips:  Work on the communication skills of your CEO  Give your strategy a face  Be able to answer the question “What’s in it for me?”  Treat your strategy as your core product  EXAMPLE DISCUSSION PAPER EXERCISE Don’t rush but avoid gold-plating Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 Visual Recording | 14
  15. 15. A Strategy Morning : Visual Recording Illustrated below is a summary of our session's map visual recording *Source: ENGAGE ME Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 Visual Recording | 15
  16. 16. Table of Contents SESSION LOGISTICS AND DETAILS • AGENDA • ABOUT THE SPEAKER • ABOUT THE ORGANIZERS STRATEGY MORNING IN A NUTSHELL • KEY HIGHLIGHTS BY JEREON DE FLANDER • VISUAL RECORDING SUMMARY EVENT PHOTOS 16 • OUR VALUED PARTICIPANTS Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 TABLE OF CONTENTS | 16
  17. 17. A Strategy Morning : Events Photos Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 EVENTS PHOTOS | 17
  18. 18. A Strategy Morning : Events Photos Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 EVENTS PHOTOS | 18
  19. 19. A Strategy Morning : Events Photos Strategy Morning with Jereon De Flander © ShiftIN Partners |November 13 EVENTS PHOTOS | 19
  20. 20. www.shiftinpartners.com Abu Dhabi Dubai Doha Kuwait Riyadh T +971 2 656 58 66 F +971 2 656 5867 Level 4 Building B. Al Mamoura Mohammed Bin Khalifa Street P.O. Box 46400 Abu Dhabi, UAE T +971 4 319 9343 Emirates Towers. Level 41 Sheikh Zayed P.O. Box 31303 Dubai, UAE T +974 4452 7987 Commercial bank Plaza Level 14 PO Box 27111 Doha, Qatar T +965 222 7 3752 F +965 222 7 3753 Level 18 Sahab Tower Salhia, Kuwait City P.O.Box 626 15457, Kuwait T +966 1 215 44 42 P.O.Box 53467 Riyadh 11534 KSA

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