The 3-Step Journey of a
Remarkable Piece of Content

We’ve all experienced content that
moves us.

But do we know how
to create it?

Remarkable content takes a
three-step journey.

STEP 1: START WITH THE
EYES 1

Your reader sees the
overall presentation of your information before they read a single word. 1

Use colors, fonts, formatting,
and visual hierarchy to invite them to begin consuming your content.

STEP 2: APPEAL TO THE
MIND 2

Present rock-solid, useful content
in a way that’s easy to read and absorb. 2

Write high-impact headlines and
subheads, add bulleted lists and blockquotes, and incorporate images.

STEP 3: AIM FOR THE
HEART 3

Tell a story that
touches on common human experiences and emotions. 3

When you incorporate stories
that knit together experiences and emotions we’ve all had …

… your content will go
straight from the eyes, to the mind, to the heart. 3 2 1

And it will stay there,
and be remembered.

Click to learn more at
copyblogger.com