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The 3-Step Journey of a Remarkable Piece of Content

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Read the post: http://www.copyblogger.com/remarkable-content/

You know it when you’ve read it.

It’s that blog post, article, video, or speech that changes you.

It touches you. You are so affected by its message, you can’t help but share it.

We’ve all experienced content like this. But do we know how to create it?

Because consistently creating remarkable content over time is what it's all about.

You're aiming to create content that makes people pay attention, think, and feel.

Pamela Wilson believe that remarkable content takes a three-step journey. This set of slides was adapted from Pamela's latest Copyblogger post (which goes live Tuesday, June 3rd at 8:00 ET).

Once published, you can view the complete post here: http://www.copyblogger.com/remarkable-content/

Published in: Marketing, Design

The 3-Step Journey of a Remarkable Piece of Content

  1. The 3-Step Journey of a Remarkable Piece of Content
  2. We’ve all experienced content that moves us.
  3. But do we know how to create it?
  4. Remarkable content 
 takes a three-step journey.
  5. STEP 1: START WITH THE EYES 1
  6. Your reader sees the 
 overall presentation 
 of your information 
 before they read 
 a single word. 1
  7. Use colors, fonts, 
 formatting, and 
 visual hierarchy to 
 invite them to begin 
 consuming your content.
  8. STEP 2: APPEAL TO THE MIND 2
  9. Present rock-solid, 
 useful content in a way 
 that’s easy to read 
 and absorb. 2
  10. Write high-impact 
 headlines and 
 subheads, add 
 bulleted lists and 
 blockquotes, and 
 incorporate images.
  11. STEP 3: AIM FOR THE HEART 3
  12. Tell a story 
 that touches on 
 common human 
 experiences and 
 emotions. 3
  13. When you 
 incorporate stories 
 that knit together 
 experiences and emotions
 we’ve all had …
  14. … your content will go straight 
 from the eyes, to the mind, 
 to the heart. 3 2 1
  15. And it will stay there, 
 and be remembered.

  16. Click to learn more at copyblogger.com

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