1. The 3-Step Journey of a
Remarkable
Piece of Content

2. We’ve all
experienced
content that
moves us.

3. But do we know how to create it?

4. Remarkable content
takes a three-step journey.

5. STEP 1:
START WITH THE EYES
1

6. Your reader sees the
overall presentation
of your information
before they read
a single word.
1

7. Use colors, fonts,
formatting, and
visual hierarchy to
invite them to begin
consuming your content.

8. STEP 2:
APPEAL TO THE MIND
2

9. Present rock-solid,
useful content in a way
that’s easy to read
and absorb.
2

10. Write high-impact
headlines and
subheads, add
bulleted lists and
blockquotes, and
incorporate images.

11. STEP 3:
AIM FOR THE HEART
3

12. Tell a story
that touches on
common human
experiences and
emotions.
3

13. When you
incorporate stories
that knit together
experiences and emotions
we’ve all had …

14. … your content will go straight
from the eyes, to the mind,
to the heart.
3
2
1

15. And it will stay there,
and be remembered.

16. Click to learn more at
copyblogger.com