Read the post: http://www.copyblogger.com/remarkable-content/ You know it when you’ve read it. It’s that blog post, article, video, or speech that changes you. It touches you. You are so affected by its message, you can’t help but share it. We’ve all experienced content like this. But do we know how to create it? Because consistently creating remarkable content over time is what it's all about. You're aiming to create content that makes people pay attention, think, and feel. Pamela Wilson believe that remarkable content takes a three-step journey. This set of slides was adapted from Pamela's latest Copyblogger post (which goes live Tuesday, June 3rd at 8:00 ET). Once published, you can view the complete post here: http://www.copyblogger.com/remarkable-content/

1. The 3-Step Journey of a
Remarkable
Piece of Content

2. We’ve all
experienced
content that
moves us.

3. But do we know how to create it?

4. Remarkable content
takes a three-step journey.

5. STEP 1:
START WITH THE EYES
1

6. Your reader sees the
overall presentation
of your information
before they read
a single word.
1

7. Use colors, fonts,
formatting, and
visual hierarchy to
invite them to begin
consuming your content.

8. STEP 2:
APPEAL TO THE MIND
2

9. Present rock-solid,
useful content in a way
that’s easy to read
and absorb.
2

10. Write high-impact
headlines and
subheads, add
bulleted lists and
blockquotes, and
incorporate images.

11. STEP 3:
AIM FOR THE HEART
3

12. Tell a story
that touches on
common human
experiences and
emotions.
3

13. When you
incorporate stories
that knit together
experiences and emotions
we’ve all had …

14. … your content will go straight
from the eyes, to the mind,
to the heart.
3
2
1

15. And it will stay there,
and be remembered.

16. Click to learn more at
copyblogger.com