Inbound Marketing Summit 2009

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Writing Engaging Content for the Next Web and the Socializing of Information Content-centered marketing is undergoing a transformation, one where the content is moving from: - promotional to non-partisan - some call it thought leadership. - highly-controlled to less-controlled - more legos than logos. - occasional to ongoing - life stream your business. - corporate voice to authentic, personal voice. Who should embody the voice of the company? - one-way to conversational.The one overarching concern remains that of message consistency - and effectiveness. How do you keep that with such a messy medium that is conversation? Learn how losing control of your content is the best thing that could happen for your business.

Business

Writing Engaging Content for the Next Web
and the Socializing of Information
Valeria Maltoni, ConversationAgent.com
Inbound Marketing Summit
October 7, 2009

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less controlled

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research comment
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is it...

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staying connected getting things done

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there?

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Valeria Maltoni, ConversationAgent.com
Inbound Marketing Summit
October 7, 2009

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