Why social media is critically important to the success of your business
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Social media is critically important for business success. It allows brands to build awareness, engage audiences, generate leads, and support business goals through opportunities like SEO, insights, customer service, and content creation for multiple platforms. Goals of social media use include brand building, becoming a subject matter expert, driving traffic and leads, gathering insights, and keeping websites fresh. Studies show social media can increase exposure, traffic, leads, sales, loyal fans, thought leadership, and business partnerships.
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Why social media is critically important to the success of your business
- 1. Why social media is critically important to the success of your business By Peter Phan
- 2. What is Social Media? An internet-based tool or service that facilitates conversations in real time ACQUI Technology
- 4. Goals & Objectives • Brand building • Becoming the subject matter expert • Drive traffic via SEO • Insights and analytics • Lead generation • Low barrier entry • Keeping your website fresh • Creating content to use for other social media platforms Source: Seotribunal.com ACQUI Technology
- 5. Goals & Objectives • Brand awareness & influence • Audience reach & engagement • Support of business goals and objectives • Insights and analytics • Customer service • Information resource • Drive traffic to website Source: Statista Q1, 19 ACQUI Technology
- 6. • Drive traffic to website (SEO) • Gathers market research • Generates leads Goals & Objectives • Extends local and global reach • Brand awareness & influence • Customer service • Research and prospecting tool ACQUI Technology
- 7. • Instagram stories • Cultivates a following • Inspires potential customers • Connects to Goals & Objectives • Reaches new audiences • Community engagement • Generates leads • Visual content increases brand ACQUI Technology
- 8. • Information resource • Customer service • Worldwide reach • Connects to Goals & Objectives • Brand awareness & influence • Drive traffic to website • Insights and analytics • Visual content increases brand ACQUI Technology Source: Pew Research 2019
- 9. Goals & Objectives • Brand awareness & influence • Audience reach & engagement • Lead generation • Increase exposure • Business connections • Becoming the subject matter expert • Connect to Source: Statista Q1, 19 ACQUI Technology
- 10. • Gain a new audience via listening • Word-of-mouth marketing • More users listening to your ads • Better targeted demographics Goals & Objectives • Brand awareness • Social reach & trust • Strengthen brand messaging • Influence buying decisions • Reach better-qualified audiences Podcasting Influencer Marketing ACQUI Technology
- 11. Return on Investment • 93% Increased exposure • 87% Increased traffic • 74% Generated leads increased • 72% Improved sales • 74% Developed loyal fans • 58% Provides marketplace insight • 57% Increased thought leadership • 56% Grow business partnerships 2019 Social Media Industry report ACQUI Technology
- 12. SOCIAL MEDIA IS A PRIMARY GOALAND NOT AN AFTERTHOUGHT Do you think your company can benefit from a social media campaign? What should you do next? Contact peter@acquitechnology.com or (562) 281-5249 and we'll get started today! ACQUI Technology
- 13. References Learn What Social Media Is and How To Use It To Grow Your Business Matthew Hudson - https://www.thebalancesmb.com/what-is-social-media-2890301 Stats: Digital 2019: Global Digital Overview Simon Kemp - https://datareportal.com/reports/digital-2019-global-digital-overview Global Social Media Ranking 2019 | Statistic https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ Blog: 58 Amazing Blogging Statistics For 2019 - Seo Tribunal https://seotribunal.com/blog/blogging-statistics/ The Top 101 Blogging Statistics For 2019 Posted by - https://getcodeless.com/blogging-statistics/ Facebook: 15 Facebook Stats Every Marketer Should Know For 2019 Jenn Chen - https://sproutsocial.com/insights/facebook-stats-for-marketers/ Facebook: North America Mau 2019 | Statistic https://www.statista.com/statistics/247614/number-of-monthly-active-facebook-users- worldwide/ Digital 2019: Global Digital Overview Simon Kemp - https://datareportal.com/reports/digital-2019-global-digital-overview Twitter: Countries with Most Twitter Users 2019 | Statistic https://www.statista.com/statistics/242606/number-of-active-twitter-users-in-selected-countries/ 28 Twitter Statistics All Marketers Should Know in 2019 Paige Cooper - https://blog.hootsuite.com/twitter-statistics/ Instagram: 22+ Instagram Statistics That Matter To Marketers in 2019 Todd - https://blog.hootsuite.com/instagram-statistics/ Global Instagram User Age & Gender Distribution 2019 | Statistic https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/ Influencer Marketing: Influencer Marketing: The A To Z Guide on Getting Started and Driving Roi Brian Peters - https://buffer.com/resources/influencer-marketing-podcast How Effective Is Influencer Marketing in 2019? [infographic] https://mediakix.com/blog/influencer-marketing-effectiveness/#gs.8tczun Post Cast: Why Podcasting Matters To Marketing [infographic] WebFX - https://www.webfx.com/data/why-podcasting-matters-to-marketing/ 2019 Podcast Stats & Facts (new Research From June 2019) https://www.podcastinsights.com/podcast-statistics/ ACQUI Technology