Content Marketing Presentation

1. MOHAMMAD ATIF
14 YEARS OF EXPERIENCE IN
CONTENT DEVELOPMENT
https://www.linkedin.com/in/mohammadatif1/
https://twitter.com/atifwriter
@atifmohd

2. DIGITAL MARKETING
Digital Marketing refers to the Use of
Various Digital Channels to Market
Products and Services in Order to
Reach Customers.

3. Types of Digital Marketing
 Content Marketing
 Search Engine Optimization
 Pay-Per-Click (PPC)
 Social Media Marketing
 Content Marketing
 Email Marketing
 Mobile Marketing
 Influencer Marketing
 Affiliate Marketing

4. WHAT IS CONTENT MARKETING
Content Marketing is the Process of
Creating and Sharing Quality Content to
Attract Prospects and Convert Them into
Customers.

7. TYPES of CONTENT WRITING
1. SEO Content Writing
2. Blogging
3. Web Content Writing
4. Press Release Writing
5. Affiliate Content Writing
6. Social Media Posts
7. Academic Content Writing
8. Review Writing
9. Infographic Content
10. Proposal Writing
1. ORM Content Writing
2. Affiliate Content Writing
3. Technical Writing
4. Copy Writing
5. Creative Writing
6. Product Description Writing
7. Case Studies
8. Video Scripts
9. White papers
10. Research Reports

9. CONTENT WRITING TOOLS
 Writing Tools: MS-Word, Google Docs
 Keyword Research Tools: Google Trends, SEMrush
 Grammar Checkers: Grammarly, Ginger, Hemingwayapp
 Research Sites: Google Scholar, Gartner, Forrester, Nielsen
 Plagiarism Checker: Copyscape, Duplichecker, Quetext
 Headline Analyzer: Coschedule , Sharethrough
 SEO Tools: Google Analytics, Ahrefs
 Blogging Platforms: Blogspot, Wordpress, Medium, LinkedIn, Wix
 Graphic Design Tools: Canva, Humaaans

10. TRAITS OF A QUALITY CONTENT WRITER
 Knack of Writing
 Hungry for words, strong vocabulary
 Love for reading
 Strong research skills
 Proofreading and Editing skills
 Understanding of SEO
 Should be able to grasp client requirement
 Able to meet the deadlines
 Open for constructive feedback
 Ever ready to improvise

11. CAREER IN CONTENT WRITING
 Can look out for a regular job in various content writing roles such as
SEO Content Writer, copy writer, Editor, Script Writer
 Can work as a Freelance Content Writer for various clients representing
assorted industries like IT, Business, healthcare, finance, Travel &
tourism, Lifestyle, etc.
 Can ensure lucrative earnings in both the cases
 Minimum qualification of graduation in Journalism, English or related
field is enough.
 Can also shift from any other field.
 Would be good to join a course before entering the fray.