An Air Operations Control Officer coordinates air traffic to and from military airfields, controls various military aircraft on missions at home and abroad, and works alongside civilian air traffic controllers. They provide air traffic control services at airfields and direct fast jet aircraft to intercept potentially hostile targets. Training involves specialist courses, with initial tours lasting 2-3 years at RAF airfields in the UK, Cyprus, or the Air Traffic Control Centre in Swanwick. The role requires UK citizenship and residency for at least 5 years, as well as being between 17.5-47 years old. Starting pay after training is £31,800 plus benefits.

1. Client Project Research

2. The Typical Responsibilities:
• Coordinate air traffic to and from
military airfields.
• Become part of the team that order
Typhoon jets to scramble and
intercept suspect aircraft.
• Control fighter, bomber, surveillance,
refuelling and even unmanned
aircraft as they support missions at
home and overseas.
• Work alongside civilian controllers as
an Area Radar Controller making
sure military aircraft don’t clash with
civilian airliners.
• Give specialist battlespace
management support to both UK and
international missions around the
world.
• Go away on military operations as
Tactical Air Traffic Controller, where
you will be in charge of setting up
temporary runways.
The Job:
“As an RAF Air Operations Control Officer you could be providing an air
traffic control service at an airfield, working alongside civilian air traffic
controllers at the UK’s Air Traffic Control Centre at Swanwick or as a
Weapons Controller directing fast jet aircraft to intercept potentially hostile
aircraft.” An Air Operations Control Officer is a leadership role and involves a
degree of managerial and organisational command tasks alongside
controlling and directing the aircraft.
The Training Process
Following successful completion of specialist training, the first tour lasts
approximately 2-3 years and will be at one of the RAFs airfields in the UK, in
Cyprus, or, following additional training, at the Air Traffic Control Centre at
Swanwick. Then with your specialist training and developed post-graduate
skills allow you Combat Ready and ready to deploy on military operations
anywhere in the world.
Requirements
They must be a citizen of the United
Kingdom or holder of dual UK/other
nationality and have resided in the
UK for at least the last 5 years as well
as be aged 17.5 – 47 years old.
Wages
PAY DURING TRAINING
£26,500+
+ Benefits
INITIAL PAY AFTER TRAINING
£31,800+ + Benefits
Air Traffic Control

3. The target audience for military advertisements are
usually those of age 18+ and any ethnic background
although the most recent statistics available show
that a large amount of the forces is made up of
people from an age range of 23 – 34 so targeting
around that age range would be optimal for new
recruits. The specific target audience for the
advertisement isn’t very defined as the recruitment
is open to essentially everyone because of the job
not being in any way gender orientated.
Audience

4. This is a collection of information that can work in addition to the other statistics on
the previous slide, although these are from the USA – the information cannot be too
different.
Audience

5. Socio-economic Status:
I can’t find any information
on the Socio-economic
status of the audience they
target but I would assume
that they would market
towards a younger
demographic who are either
coming out of education,
whether that be from
school, college or even
university as they are able
to pay for your scholarships
before you come and join
officially. These are the most
desperate audience for a job
and the military recruitment
offices will always attempt
to recruit newcomers so
they are able to shape them
into the most ideal
employee.
Audience
The amount of research I could
do and find is extremely
limited but the information I
have gathered does give me
enough of an idea to form a
somewhat accurate profile of
the audience the client video
will be targeting. I will take
into account that the audience
is naturally new to this line of
work so keeping it simple and
easy to understand is the best
option.
I have also gathered
information from my stepdad
over the years as he works in
the industry so a lot I already
knew without the need of any
kind of formal interview,
however it will all be taken
into account when I go into
production.
Audience Research
Analysis

6. Bibliography

7. Bibliography
1. Air Traffic Controller (Stepdad), Connor Wiffen. (2018) Target Audience
Interviews (conducted on 5/12/18)
2. Noel Dempsey (2017). UK Defence Personnel Statistics . London: House Of
Commons Library. p10-12.
3. NATS Press Office. (2018). Air traffic controllers & airfield operations specialists.
Available: https://datausa.io/profile/soc/532020/#intro. Last accessed November
2018.
4. Royal Air Force. (2018). AIR OPERATIONS (CONTROL) OFFICER. Available:
https://www.raf.mod.uk/recruitment/roles/roles-finder/air-operations-support/air-
operations-control. Last accessed November 2018.
5. Ian. (2018). My story – Being an Air Traffic Controller #OurAmazingEveryday.
Available: https://nats.aero/blog/2018/02/story-air-traffic-controller-
ouramazingeveryday/. Last accessed November 2018.
6. Digital Profile. (2018). MSNCO Air Traffic Controller. Available:
https://www.digitalprofile.com/job/royalairforce/cardiff-united-
kingdom/royalairforce-snco-air-traffic-controller. Last accessed November 2018.