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Nurture
Nurture
Nurture
Nurture
Nurture
Nurture
Nurture
Nurture
Nurture
http://jamielikes.me/hug
Nurture
http://jamielikes.me/hug
Nurture
(I’m going to give this to you
again at the end too)
Who am I?
Nurture
“One of the top Forex Coaches
globally”
“One of the top Coaches and
Motivational Speakers globally”
“One of the top Forex Coaches
globally”
“One of the top Coaches and
Motivational Speakers globally”
“the behind the scenes guy for
the top two”
“One of the top Forex Coaches
globally”
Case Study #1
Case Study #2
Case Study #3
“One of the top Coaches and
Motivational Speakers globally”
“One of the top Forex Coaches
globally”
“One of the top Coaches and
Motivational Speakers globally”
“the behind the scenes guy for
the top two”
“One of the top Forex Coaches
globally”
Strategy
Marketing
Technology & Team
Growing Team
Done.
For Now…
Case Study #1
Case Study #1
Andrew Mitchem:
The Forex Trading Coach
Andrew Mitchem:
The Forex Trading Coach
One of the top 5 Forex Trading
Coaches Globally
Andrew Mitchem:
The Forex Trading Coach
One of the top 5 Forex Trading
Coaches Globally
(lives in the Waikato)
…Surrounded by Charlatans…
Taking too much time…
Technology & Team
Marketing
His
Blueprint
His Personas
His Buyers
Journey(s)
Podcast:
Listened to by over 170,000 so far!
Personas:
2 Different Webinars –
One for New, and
One for Frustrated
Webinars:
Watched by over 5,700 so far
Calculator (Tool):
Downloaded by 8,000 so far
Nurture
minutes
Nurture
This Nurture Structure supports
Andrew to:
This Nurture Structure supports
Andrew to:
Help more people globally succeed
with Forex, for their own Wealth
Building
This Nurture Structure supports
Andrew to:
Help more people globally succeed
with Forex, for their own Wealth
Building
And
Frees up Andrew to spend more
time on his own Trading
Talking to the Right Person
With the Right Message
At the Right Time
In an Automated Way
Results?
Nurture
Nurture
Nurture
“One of the top global Forex
Coaches”
“One of the top Coaches and
Motivational Speakers globally”
So what did we do?
Nurture
Results?
Nurture
Nurture
In 20 days…
Nurture
In 20 days…
Nurture
In 20 days…
Nurture
The Best Bit??
Nurture
80% of all sales in that period
came from…
Nurture
80% of all sales in that period
came from…
Evergreen Nurturing through:
Nurture
80% of all sales in that period
came from…
Evergreen Nurturing through:
Automated Videos,
Webinars & Emails
Nurture
The Right People
At the Right Time
With the Right Information
Automated
“One of the top global Forex
Coaches”
“One of the top Coaches and
Motivational Speakers globally”
“the behind the scenes guy for
the top two”
It’s all
about Me

Nurture
What’s the aim of all these
conversation starters?
“One of the top global Forex
Coaches”
“One of the top Coaches and
Motivational Speakers globally”
“the behind the scenes guy for
the top two”
Nurture
1. The Right People
2. At the Right Time
3. With the Right Information
4. Automated
Nurture
Thank You
http://jamielikes.me/hug
http://automatingyou.com

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Nurture - Jamie McKean, Kiwi HubSpot User Group, Auckland, September 2015

Editor's Notes

  1. 3 Case Studies
  2. 12 Strategies
  3. 12 Strategies
  4. 3 main takeaways
  5. We’ll be moving quickly
  6. So you don’t have to worry, here’s the link
  7. (I’ll tell you that in a minute)
  8. Show of hands… who recognises…
  9. So how do I help these types of folks?
  10. So how do I help these types of folks?
  11. Strategy – what’s the best way to replicate yourself online?
  12. Marketing – how can you build it, so it’s a flow of leads & clients?
  13. Technology – how can you do that smartly, using technology or teams?
  14. And I do that with the help of a growing team
  15. So that’s me
  16. Quick check – what level are people on? So I can cover what can and cant be done.
  17. Murky world of forex trading – too many charlatans out there
  18. Need to build trust
  19. His course - $2K
  20. Before Andrew met me…
  21. Step 1 was to make everything work smarter
  22. Step 2 was to ramp up his marketing
  23. His marketing blueprint
  24. His marketing blueprint
  25. Buidling trust
  26. Buidling trust
  27. Starting with personalisation
  28. Ability to learn about his journey – to build the know, like and trust, through his ebook – 1200 people have clicked that so far
  29. Building trust and creditbility through the podcast
  30. 3,200 new and 2500 frustrated
  31. 30 minutes each day to nurture his growing list of over 15000
  32. Andrew’s Helicopter story
  33. Perspective
  34. Perspective
  35. So how do I help these types of folks?
  36. Perspective – Tony’s helped millions of people
  37. Tony teamed up with Cloe, Mark and Magali and created Robbins Madanes Training – to teach other coaches to get results like he does
  38. Robbins Madanes Training
  39. Robbins Madanes Training
  40. Robbins Madanes Training
  41. Robbins Madanes Training
  42. Robbins Madanes Training
  43. Building trust, credibility and showing a transformational experience
  44. Liquidating Marketing - Next is the invitation to access the breakthrough system – a $97 experience – FB converts at more than 100% ROI just for this $97
  45. Value building stories / case studies / QA built in
  46. Value building stories / case studies / QA built in
  47. Value building stories / case studies / QA built in
  48. Value building stories / case studies / QA built in
  49. Value building stories / case studies / QA built in
  50. Value building stories / case studies / QA built in
  51. Value building stories / case studies / QA built in – Increasing sale price as the journey increases
  52. The Power of Social Proof
  53. 331 comments so far on this video
  54. Others talking about their journey towards this product
  55. Likes and supportive comments on a ladies journey to get this training
  56. Mark building extra know, like trust, by saying hi and welcoming her (in advance)
  57. After the video series - If someone is still looking for more information to decide whether to buy, then the webinar is offered next
  58. If someone is still looking for more information to decide whether to buy, then the webinar is offered next
  59. This trough was a holiday weekend
  60. So how do I help these types of folks?
  61. So that’s me
  62. So that’s me
  63. So that’s me
  64. So that’s me
  65. So that’s me
  66. So that’s me
  67. So that’s me
  68. Where do I get my clients from today?
  69. So that’s me
  70. So that’s me
  71. So that’s me
  72. So that’s me
  73. So that’s me
  74. So that’s me
  75. You’ll notice I only ask for an email address – smallest barrier to entry to experience the automation
  76. So that’s me
  77. So that’s me
  78. So that’s me
  79. So that’s me
  80. So that’s me
  81. So that’s me
  82. In the Consulting path, visitors will be asked questions via email as to what they’re after, and then offered a link to check out my own website – jamiemckean.com
  83. So that’s me
  84. So that’s me
  85. So that’s me
  86. So that’s me
  87. So that’s me
  88. So that’s me
  89. So that’s me
  90. So that’s me
  91. So that’s me
  92. So that’s me
  93. So that’s me
  94. So how do I help these types of folks?