For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed.

1. 30 Entrepreneurs
Share How They are
Being Disruptive

2. For the past 20 years, the theory of disruptive
innovation has been enormously influential in business
circles and a powerful tool for predicting which industry
entrants will succeed. The great news is that being a
disruptor doesn't require you to have your own reality
show, helicopter, or casino-hotel. All you need is a fresh
perspective and some support in the form of ideas and
inspiration.
We asked entrepreneurs about their use of disruption
in their business.

3. #1- By finding ways to help people
For me, being disruptive is finding ways to help people
work with systems more naturally. Before starting Lift
Vault, it was often complicated and difficult to find
some of the most in-demand fitness and weightlifting
routines. Most people don’t want to implement the
first weightlifting program they find online. Lift Vault
gives customers a way to shop for their ideal program,
just like they would any other online product or fitness
routine.

4. #2- By sustaining authenticity
As an immigrant, I have walked the path that many of
my clients now look to me for guidance in navigating.
Sustaining authenticity is how I am being disruptive. My
sworn duty is to guide my clients with passion,
purpose, and perspective. I bring my whole self to my
line of work to represent my clients with a genuine
effort to understand their needs, and a sincere effort to
relate to them. Ultimately, I’m being disruptive by being
authentic and giving my all to produce fruitful results
for my firm and my clients.

5. #3- By changing with the shifts in consumer behavior
Consumer behavior undoubtedly ebbs and flows
alongside technological advancements and other
dynamic trends. To be disruptive in ways that matter,
study and predict consumer behavior closely to arrive
at potential outcomes. Then, keep shifting working
styles, activities, and processes in favor of these
outcomes to stay agile and prepared for inevitable
changes. This keeps employees on their toes and
equips them to rise to the occasion in the face of
upcoming challenges or changes. And I think that's
what made me so successful in business: I never settled
for second best.

6. #4- By being authentic
Don’t just endure failure instead, squeeze it as facts
that your organization is expanding, learning, and
trying innovative things. Based on my experience, it’s
all about being authentic and unshakeable in accepting
new ideas and looking out for new competition that
might disrupt our industry in the future. Disruptive help
improves your business to generate more genuinely
innovative services and products. Failure mold your
capability to be tougher in facing circumstances, in
order to reach success.

7. #5- Saving our customers' time
We are disrupting marketing by saving our customers a
lot of time. For example, 94% of applicants get money
in their bank the very next day itself. Moreover, the
application takes just 5 minutes to fill. We are also 60%
cheaper than competitors and 100% more honest. We
do not charge any late fees or change fees. There is no
better disruption than being better and charging less
while being super quick.

8. #6- Telling stories
Stories are one of the most powerful means of
communicating customer success and precious few
salespeople know how to do it. Learn, and get good at
it, then use that skill constantly. The reason this
approach isn’t tried more often is that it’s safe to go
with what’s ‘proven.’ Taking this approach means
stepping out of your comfort zone as well as your
customers, trying new techniques and skills, and
making notes of what works and what doesn’t.

9. #7- Make getting un-stuck stick
Getting out of the grip of boredom, monotony, or
whatever is holding you back is just the first step, not
the last. Once you're unstuck, you have to make the
new ideas/culture changes/behavior
modifications/process enhancements a part of your
organization's everyday workings. Make a plan for how
to keep the feelings of lightness, freedom, and inspired
thinking going for the long haul. Hold events, recognize
employee achievements on the path to reaching your
greatness, celebrate wins, honor customers, give back,
and repeat.

10. #8- Taking risks
Take a risk and empower your people to do the same!
Don't be silly, but be daring in a calculated way. Give
people the boundaries within which you're comfortable
with them trying a new approach or testing a new idea.
Even if it doesn't work out the first time, or even the
fifth time, the respect you'll earn for going out on a
limb will carry a lot of weight. Another way is to draw a
picture. Most people benefit from actually seeing a
visual representation of where you are today and
where you want to go.

11. #9- Changing my industry's onboarding method
Here's how I'm being disruptive by replacing ‘free
discovery calls and proposals' with ‘paid strategy
sessions and blueprints'. They are the industry standard
for copywriters and many other service-based
solopreneurs. Personally, I find them too time-
consuming, and lots of uncommitted prospects end up
ghosting you after you've spent hours between the
actual call and crafting a proposal. So, this year, I've
replaced them with paid strategy sessions and
blueprints! Yes, this has put off quite a few prospects,
but it's also allowing me to use my limited time to focus
on clients who are actually serious.

12. #10- Don’t follow disruptive competitors
Existing players frequently lack the competence or cost-
effectiveness that disruptive innovators do when their
product fulfills market demands. See how Tesla has
elevated the technological bar for the automotive
battery market in a way that no other automobile
manufacturer has been able to in the past and is still
unable to do in the present. Organizations are
frequently penalized for following, which causes them
to diminish in importance or even cease to exist.

13. #11- Go your own way
I love grilling, and I love writing about grilling but I
don’t like the way things are done in either industry, as
it’s always been a case of who, and not what, you know
that makes people famous and rich. So I figured that, in
the words of Fleetwood Mac, I’d go my own way and do
my own thing and that’s why I established Own The
Grill. I know I’m not going to win any popularity
contests and I’m not going to make a lot of friends, but
that doesn’t matter, because I need to do things my
way and if that involves disrupting the norm.

14. #12-Being transparent
At NJ Law Results, we make an effort to be as
transparent as we can with our clients, whether they
are potential or secured. While this may not seem
disruptive, it can be difficult to find law firms that
openly share their thoughts about the industry! For
example, our business website has a ‘Blog’ page, which
shares a mixture of need-to-know information, and also
some more informal and personal content. With this
transparency, we hope that we can break down the
barriers between our lawyers and our audience. This
kind of strategy can work for many different types of
companies.

15. #13- Understanding my customers
One of the most important tasks I've done has been
trying to better understand my clients. I learned that I
must clearly identify my audience, but also grasp what
they want. Above all, you must understand why your
clients buy your items if you currently have a firm, or
what you expect the reason to be with your new
enterprise. The reason for utilizing your product or
service will disclose a lot about the type of consumer
you're working with. In reality, it not only reveals your
clients' wants, but it also informs you about the
competitors.

16. #14- Content creation
Because I have specialized in a very specific niche
(furnace and heating), I have created content on
everything imaginable within that market – including
reviews, buying guides, calculators, and even Covid-19
Safety guides. I have cornered the market on
everything heating related – which means
that I am the go-to furnace information site. In being so
broad with my types of content, but so specific with my
overall subject, I am making my consumers’ lives much
easier when they need advice because everything is on
one domain!

17. #15- Embracing challenges
I embrace disruptions as a means of overcoming
challenges with unique strategies. Therefore, when it
comes to being disruptive in my business, I first
evaluate technologies that help me get revolutionary
ideas to shape the future of my start-up. Then, I make
disruptive strategies and take the first move towards
execution. Next, I closely observe my competitors'
business operations to gain insight into their strategic
planning. Finally, I focus on customer experience as
they guide me in adopting disruptions.

18. #16- Making a plan
Understanding how and when to apply disruptive
innovation is essential for success, in addition to
developing a clear plan to fill a market gap. I make sure
staff feel empowered to present and advance fresh
ideas in the early stages of a company or product's life.
This is referred to as an emergent strategy. Setting the
course of my company requires understanding when to
use emergent or planned strategies. An emerging
strategy typically performs best in times of uncertainty.

19. #17- By making fasting simple
Disruptive sometimes has a negative connotation. But
in business, being disruptive is often a good thing. It's
how you challenge the status quo and create
something new and innovative. I'm being disruptive by
helping people fast, quickly, and effectively with the
DoFasting app. By making fasting simple and accessible,
we're disrupting how people think about health and
wellness. Fasting has traditionally been seen as a
difficult and restrictive practice, but with DoFasting, it
can be easy and enjoyable. This is how we're being
disruptive.

20. #18- Understanding the mindset
A CEO's vision for the future of business is crucial to a
company's success or failure. Understanding the
mindset of a disruptive leader can help identify
extraordinary companies. This Jack says about this, The
first thing to realize about disruption is that it works
both ways. You are either the disruptor or the
disrupted. This means that if you aren't making things
happen for yourself or your firm, someone else will
most likely put you out of business right under your
nose with a lower pricing point and a better business
plan.

21. #19- Challenge the status quo
I believe disruptive strategies help me make innovation
a reality sooner than later. That is why I challenge the
status quo in my company from time to time and
request all professionals to make changes to their
business marketing campaigns, communication style,
meetings, seminars, etc. It helps us to cultivate
innovation in everyday business practices. Moving out
of my comfort zone and taking on challenges allows me
to improve my problem-solving skills and deal with
different business issues.

22. #20- Make the new normal better
Many changes have already occurred this year, and our
clients, customers, and associates are eager to adapt to
what lies ahead. Leadership doesn't require being a
virtual reality startup or a biotech company. Make sure
you understand the technology and workflows you'll
use, then scrutinize your current offerings more closely
than ever. What are you doing now that can be
improved or changed entirely? Many companies will
resist this change and get swept up instead of
embracing it. You must be willing to stand out if you
want to be disruptive.

23. #21- Media appearances
I have to admit, I don’t often think of myself as a
particularly disruptive person, but I think all
entrepreneurs and business owners are in some sense
disruptive. If I had to point to the ways I have been
disruptive as the co-founder of a successful business, I
would point to the long string of media appearances
and features that I have done. Not everyone would be
comfortable with talking publicly on large media
platforms like Fox Business, and yet I have sought out
the opportunity time and time again.

24. #22- Challenging the norm
For me, being disruptive means thinking outside the
box, and you can only do this if you challenge the
norm. I am not one to sit around and accept things as
they are. I am always curious to learn more and
question the status quo. As an entrepreneur, I feel like
it’s our job to step out of the mold and inspire others.
The moment you do that, you’re creating a space
where people don’t have a herd mentality. As a result,
causing disruption. I also always try to do things that
might not be my cup of tea.

25. #23- Serving your clients
It's less about being disruptive and more about serving
clients in the way they want. We entered the contract
research organization industry because we saw smaller
inventors entering the market with no support to get
through the FDA. Without CRO support, ideas may not
make it to market. That means patients won't receive
the lifesaving or life-enhancing drug or device. My
recommendation to entrepreneurs who want to be
disruptive is to look at what could be improved.

26. #24- By providing timely services
Our company stays productive by offering timely
customer service via their most convenient means,
including mobile applications and websites. Traditional
lending institutions are curtailed in their mission and
meeting customer expectations due to stringent
regulations and company culture, thus providing an
opening for companies like ours to flourish.

27. #25- By engaging with the community
To be disruptive, you have to think about what’s
happening in the market and how your product or
service can make a difference. We're disrupting the
market by creating a more accessible market and
approachable marketplace for people to get their Off-
Road parts and accessories. We carry hundreds of
items that are exclusively available through our site. We
have been able to create a community and get engaged
with the off-road community, which has allowed us to
provide the best products and services to them.

28. #26- By creating monetization tools
For context, at Plaiced, we create monetization tools to
help online communities increase their value
proposition and grow their member base. We are
democratizing access globally to advertising dollars by
removing the many barriers that exist between the 1%
and the other user types. It has been fundamentally
important for me to lead as a purpose-driven CEO and
company. This method has enabled us to reduce the
noise of low-hanging fruit opportunities that only
provide short-term gains. As a result, it has increased
our willingness to learn at every turn and listen more
attentively.

29. #27- By continuous learning
Disruptive leaders possess a nearly insatiable interest in
a broad range of topics. They draw ideas from unusual
subjects and obtain learning experiences from
unexpected places. I firmly believe that disruptive
leaders never stop educating themselves. They
constantly seek knowledge, such as learning a new
language, technical knowledge or skill, or a new
business concept. With today’s advanced technology,
more leaders can become disruptive, implementing
innovation, digital transformation, and agile
management.

30. #28- Through a groundbreaking discovery
I'm a researcher turned eCommerce guru. My company
has disrupted the supplement industry by creating a
pure form of pentadecanoic acid — the first essential
fatty acid to be discovered in 90 years. It’s actually
scientifically proven to support cellular health better
than the leading omega-3 fatty acid. The moment you
know you’re onto something great, you can’t keep it all
to yourself. I see it as my responsibility to help others
live their healthiest life.

31. #29- By creating social impact
I am being disruptive by radically committing to
philanthropy and creating social impact. Most
businesses would claim that they are giving back to
society in one way or another. Some would even say
that the work they’re doing helps create advancements
that will ultimately trickle down the rungs of society. I
agree with this description, but I also believe
entrepreneurs can do so much better than that. I have
made it my life’s mission to pay forward as much as I
can by empowering the underserved and
underprivileged to achieve their true potential in life.
That, I believe, is more disruptive.

32. #30- By leveraging data and technology
Checkr is able to provide a more accurate and
comprehensive picture of a candidate, which leads to
fairer hiring decisions. In addition, our continuous
monitoring feature helps organizations identify
potential red flags that may have gone undetected in
the past. This way, companies can be proactive in
addressing issues before they become problems. To
disrupt a traditional industry, we use data and
technology to provide an accurate picture of the
candidate and help organizations make fairer hiring
decisions.
https://ceoblognation.com/