This playbook and accompanying Excel Workbook is designed to provide professional service firms with information that will allow them to make sound financial decisions. The Business Plan Forecast will help predict cash flow and develop a projected income statement, balance sheet and cash flow forecast for a five-year period. Developing a business plan forecast can help B2B Professional Services make better, more informed decisions. Benefits of developing your forecast could include improved internal and external communication, the identification of new avenues for growth, and even new market opportunities. This playbook will help you to build a business plan forecast that can be monitored and adjusted in real-time. The outcome of business plan forecasting is a holistic view of your firm’s past and future financial performance.

1. Business Plan Forecast Playbook
Playbook
PLAYBOOK
Planning

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Playbook Overview Business Plan Forecasting
Context
Summary
Introduction
General Instructions
Pages 3 - 8 Pages 9 - 17
Table of Contents
Definitions
Investor Dashboard
Input – Assumptions
Input – Revenue & Cost of Sales
Input – Other Expenses
Input – Salaries & Owners Draw
At a Glance
Summaries
Financial Statements

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Business Plan Forecast
Playbook
Playbook Overview
3
Playbook Overview
Context
Summary
Introduction
Definitions

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Context
4
Playbook Overview
GROWTH ACCELERATOR SYSTEM (GAS)
1
Planning
2
Marketing
3
Online
Presence
4
Sales
Product Category
The above four building blocks of growth are the foundational elements of
our Growth Accelerator system. They allow us to systematically assess and
optimize various components of growth. Within each of the four blocks
there are 18 different enablers of growth.
Each of these blocks are part of an interconnected ecosystem that
Company Expert leverages with these Playbooks to inject speed, alignment
and accelerated growth into the DNA of your firm –
Our Growth AcceleratorTM
RELATED TOOLS AND INSIGHTS
2
Marketing
 Insights
 Products
3
Online
Presence
 Insights
 Products
1
Planning
 Insights
 Products
4
Sales
 Insights
 Products
GROWTH ACCELERATOR
Business Plan > Business Plan
Playbook Overview Business Plan Forecasting

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Playbook Overview
1 2 3 4 5
Effort
Impact
1
2
3
4
5
Key: 1 Low – 5 High
Highest
Value
Activities
Time to Complete:
Ongoing
Building Block of Growth:
Planning
Other Related Enablers of
Growth:
▪ Operating Plans
▪ Financial Plans & Budgets
Impact/Effort Scoring:
Score Summary:
Developing a business plan forecast is
needed to review past and try to predict
future performance. Once you have
entered your inputs, projections will pre-
populate, and you can manipulate the
numbers as and if needed.
This score is based on the positive impact
that developing a business plan forecast
can have on your business, and the modest
effort that is needed to do it.
Tool Score
Product Summary:
This playbook and accompanying Excel Workbook is
designed to provide professional service firms with
information that will allow them to make sound
financial decisions. The Business Plan Forecast will help
predict cash flow and develop a projected income
statement, balance sheet and cash flow forecast for a
five-year period.
Developing a business plan forecast can help B2B
Professional Services make better, more informed
decisions. Benefits of developing your forecast could
include improved internal and external communication,
the identification of new avenues for growth, and even
new market opportunities.
This playbook will help you to build a business plan
forecast that can be monitored and adjusted in real
time. The outcome of business plan forecasting is a
holistic view of your firm’s past and future financial
performance.
Format:
PowerPoint
Excel
Number of Pages:
18
Playbook Overview Business Plan Forecasting

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Playbook Overview
 Developing a business plan forecast allows
B2B Professional Services firms to keep
records of past financial performance while
also formalizing their financial projection
process.
 Using this Playbook helps you develop a
business plan forecast that will help you
optimize operations, reduce uncertainty,
anticipate change and improve
communication.
WHY USE THIS PLAYBOOK? WHO IS THIS PLAYBOOK FOR? HOW TO USE THIS PLAYBOOK
 This Playbook is for B2B professional
services firms that want to have a
structured process for recording and
projecting financials.
 Most high performing B2B firms have a
formalized business plan forecast.
 Review the guidelines set forth in this
playbook and follow the instructions to set
up your own financial projections in the
accompanying Excel Workbook.
 This playbook provides you with a
comprehensive template that will enable
you to develop financial projections based
on current company data.
Tips and strategies
TIP Warning, be careful Help
Introduction
Playbook Overview Business Plan Forecasting

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Playbook Overview – Definitions
A structured process and set of tools for leading the people side of change to achieve a desired result.
Business Plan
Forecast
A tool used to allow potential investors to explore how changes in key assumptions will affect the financial model. This allows
investors to explore various scenarios without disrupting the company’s original financials.
Investor
Dashboard
General expectations related to sources of funding (equity and debt), accounts receivable terms, fixed assets and inventory.
Assumptions
A view of any indirect operating expenses. Indirect expenses are often an area targeted with a cost-reduction strategy because they
generally do not affect the sale of the service.
Other Expenses
An accounting view of employee salaries/wages and owner’s draws. A draw occurs when a business owner takes funds from the
business for personal use. Draws can happen on a regular basis or as needed by the owner. In contrast, when a business owner
determines a set wage/amount for themselves that they take each pay period this is a salary.
Salaries &
Owners Draw
Revenue &
Cost of Sales
A view of revenue and related direct expense lines by first-time and recurring clients per month. Cost of Sales is an important
metric for showing owners the operational costs to produce a service and directly impact gross profit.
A view of your 5-year projected Profit and Loss (P&L) based on the information you entered, as well as key financial ratios and a
break-even analysis.
At a Glance
Playbook Overview Business Plan Forecasting

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Playbook Overview – Definitions
Summarizes your revenues and expenses over a five-year period. Measures profitability, specifically: gross, operating, pretax and
after tax profit.
Income
Statement
Key highlights from the income statement.
IS Summary
Shows how well the company manages its cash position; its ability to generate cash to pay its operating expenses and any debt
obligations it may have.
Cash Flow
Statement
Provides a snapshot of your assets, liabilities, and net worth. Can give you insights into your liquidity solvency and profitability.
Balance Sheet
Key highlights from the balance sheet.
BS Summary
CF Summary Key highlights from the cash flow statement.
Playbook Overview Business Plan Forecasting

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APPENDIX
License
You Will Be In Good Company With Company Expert
Page 20
Page 21
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License
10
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Our proprietary suite of solutions and technologies are designed to inject speed, knowledge, and accelerated growth into the DNA of B2B Financial
Services, Technology, and Professional Service Firms
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