How can your economic development organization become more efficient and save time, budget, and other resources for both your EDO and your prospects and visitors?
2. • Becoming more efficient seems to be the
trend of the digital age…
• That includes saving your organization
staff time, budget, and other
resources.
3. • That also means saving your partners
and prospects time as well – and they
will probably thank you for it!
• So how can your EDO become more
efficient?
4. 1. CROSS-TRAIN IN CUSTOMER SERVICE
• Maybe you don’t view your EDO has having a “customer
service” entity, but you should.
• Whether it is your business development team or other staff,
you should have some sort of “customer service”
representation to interact with prospects and website
visitors.
• This could include sources such as a chat feature, social
media (Twitter, Facebook comments, etc.), emails, or even
phone calls.
5. 2. UTILIZE DATA SHARING & TRACKING
• As an EDO, you probably already provide property, workforce,
and demographic data to site selectors and decision makers, but
there is some other data your EDO should consider tracking.
• Data analysis such as measuring results of your own
website, projects, talent management, etc. is important
to keeping your EDO running smoothly.
• Analyzing data about your own organization can help you gain
insight into your own organization and find new
opportunities and refine programs and strategies.
6. 3. SIMPLIFY YOUR RFPS
• Helping save time for your prospects and partners will make
them feel that much better about working with you.
• Simplify your RFPs to really help streamline the process for
bidders as well as your EDO.
• Focus on the most important aspects, such as price, past
performance, approach, and maybe a new idea.
7. LEARN MORE
• Read more about this topic here!
• 5 Technology Challenges in the Economic
Development Industry
• 8 Components of a World Class GIS System
• Identify prospects interested in your community
in real time with Community Systems LeadIQ!
Learn more here.