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Data Stories
Unlocking the power of data
to create compelling
magazine features
Ben Hoare
Features Editor
BBC Wildlife Magazine
@WildlifeMag
@benhoare5
BBC Wildlife Magazine
• 13 issues a year
• NRS 240,000
• ABC 31,000
• readers 51% female
• average age 47
• first published 1963
Editorial Pillars
• Top wildlife photography
• Conservation news
• Animal behaviour insights
• Expert writers
• Learning about nature
• How to make a difference
Ingredients for the perfect feature
• Offer clear benefits to the reader
• Be compelling
• Develop a strong narrative structure
• Answer a question
• Pique the reader’s curiosity
• Be topical and newsy
• Treat a familiar subject in an original way
• Include experts in photos and text
• Start by writing a headline
Data block: key obstacles
• Long magazine lead times – many
features planned 3+ months ahead
• Press releases embargoed to journal
publication – suits broadcast media,
daily newspapers & digital news
• Lack of photos – especially scientists
& research in the field
• Data can feel impersonal & remote
from the reader
1. Make research the story
Feature coincides with major
publication of new data
2. Focus on location
Requires commissioned
photography
3. Focus on scientist
Requires commissioned
photography
4. Focus on significant date
Anniversary or milestone
creates a narrative
5. Create a quest
Search for data can
become a journey
6. Give amateur naturalists
a starring role
Relatable for readers
7. Link to citizen-science surveys
Call to action for readers – works for
annual & national projects
Moth Night (Butterfly Conservation) National Water Vole Monitoring Programme (PTES)
8. Investigate seasonal events
and topical news stories
9. Turn data collection
itself into the story
How is data gathered & how
useful actually is it?
Ben Hoare
Features Editor
BBC Wildlife Magazine
@WildlifeMag
@benhoare5

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Data stories Ben Hoare

  • 1. Data Stories Unlocking the power of data to create compelling magazine features Ben Hoare Features Editor BBC Wildlife Magazine @WildlifeMag @benhoare5
  • 2. BBC Wildlife Magazine • 13 issues a year • NRS 240,000 • ABC 31,000 • readers 51% female • average age 47 • first published 1963
  • 3. Editorial Pillars • Top wildlife photography • Conservation news • Animal behaviour insights • Expert writers • Learning about nature • How to make a difference
  • 4. Ingredients for the perfect feature • Offer clear benefits to the reader • Be compelling • Develop a strong narrative structure • Answer a question • Pique the reader’s curiosity • Be topical and newsy • Treat a familiar subject in an original way • Include experts in photos and text • Start by writing a headline
  • 5. Data block: key obstacles • Long magazine lead times – many features planned 3+ months ahead • Press releases embargoed to journal publication – suits broadcast media, daily newspapers & digital news • Lack of photos – especially scientists & research in the field • Data can feel impersonal & remote from the reader
  • 6. 1. Make research the story Feature coincides with major publication of new data
  • 7. 2. Focus on location Requires commissioned photography
  • 8. 3. Focus on scientist Requires commissioned photography
  • 9. 4. Focus on significant date Anniversary or milestone creates a narrative
  • 10. 5. Create a quest Search for data can become a journey
  • 11.
  • 12. 6. Give amateur naturalists a starring role Relatable for readers
  • 13. 7. Link to citizen-science surveys Call to action for readers – works for annual & national projects Moth Night (Butterfly Conservation) National Water Vole Monitoring Programme (PTES)
  • 14. 8. Investigate seasonal events and topical news stories
  • 15.
  • 16. 9. Turn data collection itself into the story How is data gathered & how useful actually is it?
  • 17. Ben Hoare Features Editor BBC Wildlife Magazine @WildlifeMag @benhoare5